The New Generation Moms

4/06/2012 12:38:00 AM

Everything around us does evolve and as the usual saying the only constant is change. That's what Johnson and Johnson thinks about us, the new generation Moms. We do they change in order to adapt for what ever situation that we're into.

A lot of Moms are very much glad that Johnson's are recognizing the work of the present Moms. Aside from that they were also able to provide needs of Moms for their kids. It was an evidence when Johnson and Johnson's held their event at Enderun in Venice Piazza at McKinley Hill. It was hosted by one of the lovely mother actress, Mrs. Maricel Laxa-Pangilinan.

It was discussed in the event about this new name for mothers, it was the New Generation Moms. It is further explained as the guest speakers provide their insights.

Here's what Johnson's say about it...

Tricia, a wife, Mom of 2 and entrepreneur, describes her morning routine as fast-paced but fun. Over breakfast, she checks her Blackberry for important emails while making sure her 5-year-old daughter is ready for school. Her husband then kisses her goodbye before heading for the office. Then Tricia checks with Yaya to make sure her 9-month-old son has taken his vitamins and is set for his morning bath. Tricia then goes off for her morning Yoga class.

Tricia epitomizes the New Generation of Moms today. In this fast-paced, digital age, she is able to balance her work, personal time and advocacies, while making sure that family is always her top priority. She efficiently manages her various responsibilities, relying on her support system from Lola to Yaya to help care for her family and utilizing technology to keep in constant touch with the stakeholders in her personal and professional life. She is always ahead of the game, knowing the latest news and trends and shares these experiences with her friends and family.

Inspired by how the Moms of today have evolved, Johnson’s® baby, the country’s leader in baby care for over 50 years, partnered with Advertising Agency BBDO Philippines, to learn more about the New Generation of Moms.

As detailed by BBDO Philippines General Manager Francine Khan-Gonzales, who helmed the study, “We conducted an extensive study over desk research, home visits, shadow shopping and focus group discussions to know what makes these moms tick. We learned what their typical day was like, their sources of information and their advice for other Moms.”

The results of the study brought to light that this new generation of Moms can be characterized according to five remarkable traits.

1. ACTIVE SEEKER – She actively seeks new and improved ways to care for her children. She reads about the latest in nutrition, educational systems and baby products to ensure that her children always receive what’s best. She’s not afraid of challenging the traditional and is first to adopt what’s new if it is more beneficial for her family.

2. MULTI-ROLE MANAGER – She knows that there’s more to life than being a Mom. That’s why she happily juggles her other roles like wife, entrepreneur, friend, fashionista and adventurer. She maintains her individuality while keeping in mind that her family is top priority.

3. EFFICIENT SUPPORT SYSTEM – She lives by the saying that “It takes a village to raise a child.” She relies on her support system to help care for her kids from her hands-on hubby, helpful Lolas and efficient Yaya. She does not, however, surrender all her duties and rather relies on such support to allow her to be the kind of Mom she wishes to be.

4. EMPOWERED BY TECHNOLOGY – She uses technology as both a resource and a tool. She’s constantly on Babycenter.com.ph to search for new vegetable recipes or arts and crafts ideas. She shares the same information with her fellow Moms on Facebook or Pinterest. Her IPAD is loaded with videos and games to keep her kids entertained.

5. HIGHLY EXPRESSIVE ORIGINATORS – She takes pride in being the “first to know” and the “first to share.” She is quite discerning in her discoveries and choices for herself and her family. And when she has a great, new find, she shares with her fellow Moms, who love hearing about this.

Armed with the deep knowledge and understanding of this New Generation of Moms, Johnson’s® baby likewise continues to evolve to address every mom and baby’s changing need.

As explained by Johnson’s® baby Associate Marketing Director Rezel Aquino, “We stay true to our commitment to partner with every mom to give her baby only the best from Day One to Everyday. That’s why we proudly launch New Generation Care for New Generation Moms, a new line of product innovations that will empower the moms of today to care for their babies in a new gen way.”

Indeed, this is testament to Johnson’s baby’s vision to care for generation after generation of Moms and babies from 100 years back, today and into the future.

Of course New Generation Moms need something to match up with the evolution and Johnson's have innovated their list called the New Generation Care Products which are provided to assist us, New Generation Moms.