Nescafe Philippines

11/19/2012 08:15:00 PM


Like, like, like, isn't it familiar dear readers? Well, if you are a FB user and love to see some pictures, status and the product that you like, you're going click that like button and of course share it as well.

For Nescafe having been around reach 2 millions like, whoa, what a huge numbers of likes.

Nescafe Philippines is proud to announce its current position as the country's top brand page on Facebook. The brand is celebrating its success through Nescafe Fan's day, a public event that engages fans to commemorate its online journey of reaching a milestone with 2 million Facebook likes.

The event was the celebration of being famous in Facebook a lot of FB users continue receiving updates about the products and their activity. The event is a whole-day affair packed with pocket event such as interactive video and photo booths, games and variety shows to reward fans that have made the success of the brand possible.

There was also a Nescafe treats, the merienda, such as pandesal and the all time favorite the coffee. They also gave some tumblers, coffee mugs and other on the said event.

To cap the celebration, a Nescafe event is not complete without the appearance of popular local celebrities and top-favorite bands. YouTube sensation and comedienne, Petra Mahalimuyak, Frank Magalona, Survivor Philippines castaways Betong and Maey and sports enthusiast Drew Arellano, Callalily, 6 Cycle Mind and Urbandub.


"We receive overwhelming support every day on Facebook. One post may get as many as a thousand likes and shares, and comments may reach up to the same level-we're blown away. It is heartwarming to see people love and understand our product at almost the same level that you do, and through this event we say 'Thank You', says Mark Castillo, Consumer Marketing Manager of Nescafe in the Philippines.


The brand page launched on Facebook on July 8, 2009; in December 2011 it reached the 1 million mark and shortly a year after on October 23, it held its spot as the no. 1 brand page in the Philippines, with 2 million likes.


Nescafe shared that from the time it hit a million fans, it has been adding over a  thousand fans every day and now that they're at 2 million, fans grew daily by over 3,000 likes.


Nescafe Philippines has shown that constant engagement and genuine interest in fans' opinion will not only earn mass respect, but also garner love. Undoubtedly, the brand's efforts to add local flavors its Facebook posts have paved the way for this social media success. Understanding what matters such as friends, families, celebrations of life and love are what  brought Nescafe closer to the hears of Filipinos.


"This event is a testament that fans and brands go hand in hand in ensuring social media success. We listen, we care, we respond. Your fans will know if you are worthy of their attention, more so, their love, and we cannot be any happier that they gave us both," says Christophe Stern, Business Executive Manager of Nescafe in the Philippines.

For more information visit their website http:/www.nescafe.com.ph, like them on Facebook at www.facebook.com/nescafe.ph and follow @NescafePH on Twitter.



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