Another great year! Not only for me but for Max's Restaurant as well because this year they have presented their new Ambassador.  A new face for all Max's Restaurant diners.  According to Max's officials, when they did a research on who's the most popular celebrity as of this generation, guess who's on top of the result?  Well, it's none other than Coco Martin.

"Coco captured our attention because of his life story.  In a lot of ways, he shares values that are inherent to Max's - passion for what you do and love for the Filipino Family. This is how Max's story unravels everyday," shared by Edgar Allan Caper, Marketing Director for Max's Restaurant.


During the media launch, Coco Martin constantly saying that "At home ako dito sa Max's Restaurant". Why? Well, there's a good reason for that and based on Coco's story he was once a Max's Restaurant's server (waiter) way back when he was in College and that was at Max's Fairview.  His experienced at Max's was very memorable for him and that's where everything started.  He was discovered by a talent Scout of the leading television network in the country while he was serving the all time Filipino favorite Max's Chicken.  It was a great opportunity for Coco.  From then on, he auditioned and explored the world of acting as a profession, although he finished first his studies before taking it full time.


On the other side of the story Max's latest TV Commercial which features its newest brand ambassador was filmed by no other than the award winning director Brilliante Mendoza.  "We prepared for this project by really understanding the message of Max's.  We want to translate this through a stimulating story that communicates the parallelism of Max's heartwarming story with Coco's own struggles and successes.  This is my first time to collaborate with Max's and Coco for a TV campaign and I feel honored to be part of this project," said Mendoza during an interview.

Well, it seems that it's not only Coco Martin who once been part of the Max's family but also Director Brilliante Mendoza.  Take note he was a Production Manager.  Now take a look at them and they are now back with Max's Restaurant as an Brand Ambassador for Coco Martin and as the Director of the latest TV Commercial of Max's.

Max's TV Commercial opens with Coco, casually talking about his life journey while delectable images of his favorite Max's meals are dramatically invade the senses.  Viewers also get a cinematic feel as Coco reveals the challenges that he had to overcome as an actor and the path that he chose in order to achieve success. This message was explicitly conveyed in the commercial and validates why Coco Martin was chosen to be part of the roster of Max's growing family of brand ambassadors.


"Hard work reaps its benefits. This is the parallelism between Coco Martin and Max's. We believe that just as Max's sarap to the bones fried chicken is the perfect pair to any occasion  Coco Martin is also the perfect match for Max's", Caper said.

Watch for the TV Commercial of Coco Martin and see how he conveyed Max's through his life.