Can You Show You're Jockey?

5/24/2013 08:32:00 PM

As Jockey is bound to make another legendary brand campaign with their "SHOW YOU'RE JOCKEY", I was surprised with one of their products, the "No Panty Line, Promise" which catches my attention, specially the Promise line. This product is one of their revolutionary design which is based on years of research and extensive fit trials. What makes this underwear great is because of the soft silicone ribbons which are painted on laser-cut leg openings, ensuring the smoothest, most invisible fit.

So what was this newest brand campaign of Jockey? Well, according to them Jockey will be rolling out their newest brand campaign that will run across Europe and through other Jockey International market, the tag line will be seen through different ad campaigns from online activity to billboards and to print ads showing a variety of men and women from different nationalities revealing their Jockey underwear with confident.

They wanted the new brand campaign to be as epic as their campaign in the 90s which is dubbed as "LET 'EM KNOW YOU'RE JOCKEY". This campaign communicates with their fans. It is positive, upbeat and pure Jockey.

Tim Wheeler, President of Jockey's International Division said that "Our advertising campaigns have as rich a history as our company and both have won global acclaim for their bold approach to pushing the boundaries. From our first live underwear reveal, the "Cellophane Wedding", to our new "Show You're Jockey" campaign, we continue to attract consumers to the brand from far and wide. We have a rich product offering with inspiration from our roots in the USA as well as our diverse international presence, and there's no better time for us to showcase this as the campaign rolls out. We are looking to capture the hearts and souls of our consumers, by engaging them in our brand and in our products. "SHOW YOU'RE JOCKEY" is about being confident and comfortable with yourself and the brand you wear reflects that - not only is your underwear Jockey, so are you.

Jockey Women's Shapewear Collection which creates a flawless curves underneath, the Skimmies which is a seamless coverage under any outfit, and the No Panty Line Promise which is great for a little black dress are newest products of Jockey available in all leading department stores nationwide.