JasMINE Breaks Boundaries Of Philippine Television

6/01/2014 01:00:00 AM

For a mom who's always on the look for what's new and what's trending, here's something that will surely let every one get their butts pinned on the couch with their unusual TV Series. Yes, TV5 will be having a series that is breaking boundaries of Philippine television.

The highly-anticipated TV5 series, ‘Jasmine’, is ready to give audiences an exciting new way to enjoy TV. It premieres on Sunday, June 1, at 9:15PM.

Breaking away from the traditional romance/drama genre, ‘Jasmine’ is a show full of mystery and suspense that blurs the lines between reality and fiction. It stars Jasmine Curtis Smith, who plays a fictional version of herself: an indie actress who is on the verge of becoming a mainstream celebrity. She faces the usual challenges in the show biz industry: failed relationships, rivalries, the pressure to win awards, and unsuccessful auditions. Amidst all this, Jasmine begins to receive mysterious messages from Maskara, an obsessed fan who is willing to do anything to make her happy—even if it means hurting everyone around her.

A creation of award-winning advertising agency Ace Saatchi & Saatchi, in partnership with Unitel and TV5, ‘Jasmine’ brings the story to life 24/7 by also making its characters exist online—and in person.

One example is how supporting character Wendell Bautista, a famous entertainment blogger and friend of Jasmine’s on the show, has an actual blog, Facebook Page, and Twitter and Instagram accounts—all of which are regularly updated. Wendell has even appeared in blogger and fan events to support Jasmine’s endeavors.

Then there’s Maskara, who takes cyberstalking to a new level, and displays his love for Jasmine in his digital shrine: jasmineallmine.com.

Meanwhile, news about the show, behind-the-scenes photos, and character profiles are viewable on the ‘Jasmine’ Facebook Page, and Twitter and Instagram accounts.

TV5 also introduces its TV5 Mobile app which Android-users can tune into while the episodes air. Trivia and other cool facts about the show and its characters pop up in real time. Be on the lookout as well, for promos to win phones, load, and more.

‘Jasmine’ co-stars Vin Abrenica, Gerard Sison, Alwyn Uytingco, Matt Padilla, Carlo Orosa, Cai Cortez, Marvelous Alejo, Justine Pena, Nicole Estrada, Jelson Bay, and Meyanne Plamenio. Big names from TV5 are also expected to make cameos throughout the show’s nine-episode run.