SM Supermalls received the Platinum in the Reader’s Digest Trusted Brand Award 2014 for the Shopping Mall category last June 4, 2014 at Crowne Plaza Manila. (L-R) Sue Carney, Editor-in-Chief, Readers Digest Asia Pacific with the SM Supermalls team, Steven Tan, Senior Vice-President for Operations, Annie Garcia, President, Grace Magno, Vice-President for Advertising and Sheron White, Group Advertising Director, Readers Digest Asia Pacific.

SM Supermalls clinched, for the second year, the Platinum in the Reader’s Digest Trusted Brand Award for the Shopping Mall category in the Philippines for 2014. As the ultimate seal of consumer approval, the Trusted Brand Award reflects SM Supermalls’ commitment to trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility.

SM Supermalls adheres to basic tenets of shopping center management rooted in providing the highest level of service and delight to its shoppers which include well-curated local and global fashion brands through partnering with the world’s best retailers; a delectable mix of food tenants giving the market a taste of the best in the local and global scene; a wide array of entertainment options; awe-inspiring architectural eco-friendly designs and a warm ambience that allows shoppers from all walks of life to feel safe, comfortable and happy.

Winning this award reaffirms SM Supermalls’ commitment to constant innovation and responsible mall development. The company’s duty goes beyond serving its customers inside the malls as it is also implements sustainability programs benefitting the communities where an SM mall is located. This award motivates SM Supermalls to even work harder in order to maintain the trust its customers have given the brand. And one important reason why SM Supermalls is the Filipinos’ most trusted mall brand is perhaps because it’s never veered away from what it’s been known for through the years - fun and affordable luxury shopping experience. This is what SM Supermalls is all about.

In just over five decades, SM Supermalls became the Philippines’ most patronized chain of malls, rapidly growing from just one store into 49 malls in the country, three of which are among the biggest malls in the world. SM Supermalls also owns and operates 5 malls in China.