The LGG3 Philippine Launch, Witnessed

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Early this month, the waiting for the newest and anticipated smartphone has finally ended as the successor of 2013's Best Smartphone landed on Philippine mobile market. The said smartphone was globally launched last May and gadget savvy individuals were impressed, it surpassed everyone's expectation. 

If you've remember LG Electronics launched their jaw-dropping innovation last year. It was hailed as the "Best Smartphone in the world."  

LG introduced another innovation which just recently soared through the online community in the Philippines. A highly-anticipated successor—the LG G3. With a key message ‘Simple is the New Smart’, the LG Mobile’s newest flagship combines the best of what LG’s current technology has to offer with a much simpler user experience. This innovation was revealed to the local market in the grand launch at the Enderun Tent in Taguig City.

It was a star-studded affair that made simplicity the eye candy. The launch was graced by a number of prominent personalities, along with LG Mobile brand ambassadors Maxene Magalona, Kiefer Ravena, and Thomas Torres. Hosted by Asia’s Next Top Model mentor and runway coach Joey Mead King, the program added prestige to the LG G3 as industry experts shared their insights on the superiority of the smartphone.

Mantosh Malhotra, regional head of Qualcomm Malaysia, Singapore, and Philippines, commended its powerful hardware, which sports an industry-leading 2.5GHz Quad-Core Qualcomm SnapdragonTM 801 processor. The LG G3 also managed to impress award-winning conceptual photographer Niccolo Cosme with its camera offerings, and celebrity film and commercial director Joaquin Valdes for its unparalleled display and video capabilities.

Equipped with world-class design, display, and camera, the LG G3 during its global launched received many praises for its highly enhanced and posh exterior, designed for a premium look and feel. Its sleek metallic body was made lightweight and convenient to carry around. The signature Rear Key which was first introduced in the LG G2 has become more refined and blended seamlessly into the G3, while a new Floating Arc shape comes to play, making the sides slimmer and allowing an easy one-hand control.

A trailblazer in display technology, LG G3 ups its game with its breathtaking Quad HD. With a pixel density of 538ppi, the G3’s Quad HD display sets new viewing standards, producing images that are even sharper and more vivid than Full HD displays. At 5.5-inches, LG G3 boasts of a screen ratio of 76.4 percent with thin bezels all around to maximize its eye-candy display.

The LG G3 adds to its supremacy an advanced 13-megapixel camera with a winning combination of Optical Image Stabilization Plus (OIS+) for exceptionally clear photos despite shaky hands and low-light settings, the world’s first Laser Auto Focus for fast and accurate auto-focusing, and Dual LED Flash for vibrant images and professionally balanced colors. For an improved user experience, the Touch & Shoot feature on the display was implemented, along with the most unique and intuitive way of taking selfies—by simply clenching your fist for the G3 to recognize and automatically shoot. Even with optimal picture quality, sound quality is not compromised in the LG G3 as it has a built-in 1W speaker with Boost AMP for rich and clear tones, perfect for listening to music and shooting videos.

As their tagline "Simple is the New Smart"  LG offers simpler yet smarter user experience (UX) features not found in previous LG smartphones including:

• Smart Keyboard: Makes typing messages all the more intuitive with smart offerings of Keyboard Customization for the user’s convenience, Word Preview for seamless word completion, and Word Edit for quick and easy correction.
• Smart Notice: Provides suggestions and recommendations based on user behavior, phone usage patterns, and location to offer user information when it’s needed the most.
• Smart Security: Offers a number of enhanced security features such as the trademark Knock Code which enables users to wake and unlock their device just by “knocking” a customized code; the Content Lock which keeps personal files safe and hidden from view when sharing the G3 with others; and the Kill Switch which gives the owners the ability to disable their phones remotely in case of theft.

The LG G3 is also introducing to the market premium accessories such as the LG Quick Circle Case, LG Tone Infinim powered by the premium Harman/Kardon, the LG G Watch, and a compact and foldable wireless charger. The LG G3 is available in all LG dealers nationwide and offered in four vibrant colors—Metallic Black, Silk White, Shine Gold, and Burgundy Red. Its 16GB variant is priced at P29,990, while the 32GB variant retails for P33,990, all on a cash transaction basis only.

For more information about the phenomenal “simple yet smart” LG G3, visit their website www.lg.com/ph, www.LGnewsroom.com, www.lgblog.com.ph and their social medias www.facebook.com/LGMobilePhilippines, and @LGPhilippines
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