The world’s no.1 diaper brand launched the all-new Pampers Baby Dry and FirstBook, an

online app that allows mommies share and celebrate baby’s firsts

Making every single day free from worries for moms and just full of firsts for babies, the world’s leading diaper brand Pampers recently unveiled the best and driest diaper in 10 years – Pampers Baby Dry. In an intimate launch held at Active Fun, Bonifacio High Street, Pampers highlighted how its latest diaper innovation helps babies achieve their many firsts in life and how mommies can celebrate them in a more delightful way.

Complementing the event’s theme Love at First Sight, Pampers featured its newest brand ambassador, first-time mom Andi Manzano-Reyes. Present to welcome Andi to the Pampers family, as well as enlighten mommy guests about the company’s newest surprises were communications manager of P&G (Singapore), Inc. Lisa Cunningham,country marketing manager of P&G Distributing (Phils.), Inc.Jan Ang and brand manager Camille Aquino.

“Ever since 1956, Pampers has made it its purpose to care for every baby’s happy, healthy development through providing complete sleep for babies all around the world,” said Cunningham. “And today, we are launching another series of firsts – which are all designed to help your baby achieve milestones every day,” she added.

To help guests understand how Pampers Baby Dry helps babies achieve overall development, Andi and event host Gelli Victor, who also recently gave birth to her daughterGiuliana, kicked off the program with a conversation with partner pediatrician Dra. Apple Alfonso. “Babies need twice as much sleep as adults. Sleep for them isn’t just about resting, it is about the overall development of their health,” shared Dra. Alfonso. Because a wet diaper is one of the most common reasons for negatively affecting baby’s sleep, Pampers wants to support all babies in achieving their firsts by ensuring up to 12 hours of dryness to help baby get complete sleep.

Pampers® Baby Dry features new core technology to deliver a thinner and drier diaper: a Soft Touch-Dry Layer which quickly absorbs wetness to keep it away from baby’s skin and Magic Gel which locks in wetness for up to 12 hours of skin dryness, so baby can get complete sleep fromnight until morning. It also has stretchy tape sides thatprovide a superior fit, while All Around Breathability and SoftCotttony Cover give babies the ultimate skin comfort to ensure a night of complete sleep.

To show how Pampers Baby Dry really works, Jan Ang,with the help of Pampers Baby Wellness Specialists,conducted a live demo for mommy guests. Through the 12 hours dryness and stretchy sides demo, Pampers has proven that its newest product is indeed the best and driest diaper available in the market today. “Pampers was the first diaper in the Philippines, and now with this big innovation, we are again bringing a new standard of diapers to moms,” said Ang.

The product launch was followed by another big first from Pampers. Made especially for Filipino moms, online FB app Firstbook is a digital scrapbook that allows mommies to post and cherish their little bundle of joy’s newest accomplishments. Mommies can also publish baby’s very own Firstbook movie, a personalized video of all baby’s firststhat they can share on Facebook!

“This is truly a great gift for mommies like us!” said Andi.Andi, who gave birth to baby Pilar Olivia, has already posted a photo of her baby’s first long nap with the official hashtag#FirstsWithPampers. Moms who use FirstBook like Andi and also share baby’s Firstbook movie from now until June 2015to stand a chance to win 1 year’s worth of all-new Pampers Baby Dry!

“With this newest product and online app from Pampers, we can greet each morning with smiles on our faces and the reassurance that our precious ones can truly achieve healthy development,” shared Andi. Pampers Baby Dry is now available in all stores nationwide, while moms can accessFirstBook via http://www.firstbook.ph.