Alexa Ilacad is the Newest BUM Ambassador

6/14/2015 08:30:00 AM

If you know Going Bulilit then you've probably seen Alexa Ilacad. She was one of the original cast of the kiddie show and graduated from it. Time flies that now she's already a teen and is now part of the list of young endorsers. My kids really enjoys the show seeing these talented kids act like adults, funny and entertaining.

Now that Alexa Ilacad has been receiving lots of project. Commercials, teleserye like "Bagito" with Nash Aguas and recently as the newest Ambassador for BUM Equipment.

During the event held at Sequoia Hotel in Quezon City, Alexa was formally announced as the newest teen Ambassador for BUM Equipment with their latest #Black2School campaign. Alexa and Nash are the newest couple to watch out for. Since Nash and Alexa is a love team coined as NLEX, it is expected that both of them will be together during the launch but to Alexa's surprised Nash was there with a bouquet of flowers.

Alexa is an incoming fourth year high school student at the Christian Legacy Home Schooling this coming semester. She shared that Education is very important to her and she wants to be a Business woman someday, that's why she wants to take up Business course just like mine. Go girl!

Alexa as Fashionista, she really like the style of BUM Equipment as it expresses the teenage spirit of today's generation. She is so blessed to be part of such an iconic brand. Alexa said “Super happy ako to be a BUM endorser kasi I can show my versatility through BUM. Sobrang astig ng mga damit nila. Kahit lagi akong pa-girly in colorful and bright outfits, favorite ko din ’yung dark colors kasi mahilig ako sa rock eh, minsan nga feeling ko rakista ako eh! With the clothes from BUM, I can enjoy and show the best of both worlds." She added also that it was fun working with other BUM Ambassadors.

That said, her favorite #OOTD-worthy BUM pieces likewise vary from the colorful girly dresses to the rocker-chic hoodies and skull-print tees to the comfy and stretchable jeans—all useful in the various roles she plays as an actress, student and normal teenager. Alexa’s first campaign shoot with BUM is for the “Black2School” collection, wherein she got to work with the brand’s other ambassadors, which include Nash, her onscreen partner and the other half of “NLex” love team.

Alexa got some insights and pieces of advices from Nash Aguas about the shoot. According to Alexa Nash help her a lot and it turned out to be an enjoyable shoot though it was her first time.

With the recent success of Nash and Alexa’s last TV show, Bagito, the NLex love team (which started in Goin' Bulilit) has gained more fans, who cannot wait until the two’s next project. In the meantime,fans can look forward to the couple tees soon to be launched by BUM, whose campaign will star this cute duo.A sneak peek of the collection of cute his-and-hers matching tops by BUM, with cool rib cage, skull and graphic prints, was seen in the brand's last "Black2School" collection; the campaign showed Nash in a blue roundneck statement tee that says "I Stole Her Heart" and Alexa clad in a matching pink roundneck statement tee whose print reads "So I am Stealing His Heart."

BUM has always been the brand of choice of both up-and-coming and most sought-after teen celebrities, like ABS-CBN’s Nash Aguas, Ella Cruz and Jane Oineza, and GMA-7’s BiaFashion can be a form of self-expression and a representation of one’s personality, more so for today’s teens who are brimming with youthful enthusiasm and are in the process of discovering themselves. Bianca Umali and Miguel Tanfelix (who are collectively known as the “Black Army”).

A clothing brand known for catering to the young segment of fashionistas, BUM keeps up with their market’s ever-evolving tastes and preferences not only by launching trendy casual garbs but by also providing them with new role models and style icons they can take cues from.