Mahalin Pagkaing Atin in Partnership with The Mercato Centrale Group
7/22/2015 01:42:00 PM
Do you know your food?
In the spirit of taking pride and embracing what is uniquely Filipino, Mahalin Pagkaing Atin, a very apt advocacy campaign talks about everyone’s favorite topic—food.
Aboitiz food subsidiary boosts livestock farming through Mahalin Pagkaing Atin.
Pilmico is encouraging farmers to embrace backyard farming as a sustainable form of livelihood for locals as it distributes piglets and egg machines to selected beneficiaries with full cycle feed consumption.
The Aboitiz food subsidiary donates piglets and egg machines to different provinces as part of its Mahalin Pagkaing Atin (MPA) advocacy campaign, which promotes sustainable entrepreneurship, homegrown produce, and instills a “pride of product, pride of place” mindset for both the farmers and consumers.
“Pilmico has been true to its corporate social responsibility keeping aligned with the Aboitiz Group’s call to implement projects that encourage community involvement and those that have sustainable impact,” said Pilmico President and CEO Sabin Aboitiz.
In 2014, the flour and feeds manufacturer spent approximately P14 million on its corporate social responsibility initiatives, benefitting more than 6,000 Filipinos nationwide.
As part of the campaign roll-out, Pilmico holds Food and Livelihood Expo to agricultural areas where livestock and poultry production are prevalent and economically important. Data from the Food and Agriculture Organization of the United Nations showed that more than 80% of hog production is from backyard farms.
During the conduct of Food and Livelihood Expos, the company also conducts seminars on animal husbandry and nutrition, cooking and baking demonstrations and showcases the different flavors of the provinces to advocate local delicacies.
To date, Pilmico has donated a total of 177 egg machines, 192 piglets, and 14 agripoststo assist families residing in areas of tragedy, poverty, and conflict throughout the country. These areas include Bohol, North Cebu, Ormoc, Palo, Carigara, Baybay, and Tacloban in Leyte, Capiz, Pampanga, Nueva Ecija and Iloilo.
Pilmico is providing its customers with high quality wheat flour and related products since 1962. It also excels in swine production and animal feeds businesses. With its consistent excellence and top-notch products, the company ensures its market competitiveness through increases customer satisfaction.
Mahalin Pagkaing Atin video: https://www.youtube.com/watch?v=89NB_dxrkwo
On July 27, take part in this nationwide advocacy and satisfy that craving for authentic Filipino food choices. See you at the Mercato Centrale at Bonifacio Global City 8:00PM onwards. Join the night long festivities of fun activities, fill your bellies with delectable food finds, spend the night mingling, and get a chance to know your food.
FACEBOOK: mahalinpagkaingatin
INSTAGRAM: @mahalinpagkaingatin
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