For me breakfast is the most important meal of the day. I make sure that I prepare breakfast meals for my family. My hubby needs to eat  a lot before going to office, while my kids they need breakfast in order for them to have energy in answering all their assignments. Usually we do their assignment after breakfast because their school ours is lunch time.

Many of us find preparing and eating breakfast to be yet one more of the daily challenges we face in starting each day. We may basically know that breakfast is important, yet it is a meal that is often a hurried affair, with food that is the most convenient to cook  (as in fried fare) and eat, while some of us skip it altogether.

In an initiative to encourage a good breakfast habit and make the first meal of the day exciting, Nestle Philippines has launched I Can't Believe It's Breakfast! - a book of 30 easy-to-follow recipes that offer a variety of breakfast ideas to excite the palate and spice up the mornings, from the very "quick" when you don't have much time to spare, to the "not-so-quick" for mornings when you can invest a little more time and effort for the most important meal to jump start your day!

Wow, this is really a big help for me as a full time Mommy. Creating different kind of meals especially in breakfast is a must for me. Usual food makes them suffer food fatigue, so it is needed to have a variety. The Recipe book gives me more idea to serve anew food in our table.

The recipe book highlights the importance of breakfast as part of the Company's long-term advocacy of helping consumers Choose Wellness through proper diet and physical activity.
Speaking at the launching of the cookbook, Nestle Philippines Consumer Engagement Services head Aurora Alipao cited the most common reasons why people skip breakfast. "Working parents like us are always pressed for time, so preparing a nutritious breakfast for our children early in the morning may prove to be a daunting task. Children themselves, especially adolescents, prefer to get more sleep than rise up early to have breakfast. And then of course, there are those who purposely miss breakfast in a misguided attempt to lose weight. Others simply are not aware of the benefits of eating breakfast."

Studies show that those who skip breakfast become easily irritated, feel weak and uncoordinated, and tend to ever-eat later in the day. Performance at work or in school also suffers and weight management becomes difficult.

Nestle Philippines Corporate Catherine Sarmiento highlighted the importance of eating breakfast in order to start the day right and make the most out of it. "Breakfast not only gives you the right fuel to perform your day's tasks, it also sets the pace for the types of food you choose to eat throughout the day, helping you better manage your weight." Ms. Sarmiento said. "Aside from promoting bone, gut and hearth health, breakfast also helps you focus and do well mentally and emotionally. When it becomes part of your daily routine, breakfast promotes a healthy lifestyle for you and your family."
Recognizing the time constraints everyone faces in the morning, Ms. Sarmiento suggests for parent to have a weekly breakfast plan that allows for food variety (to avoid taste fatigue) and optimize nutrition, while sticking to the budget. "Planning ahead will save you time during the wee, and will ensure that the breakfast you serve daily helps meet your family's nutritional needs," she said.

Ms. Alipao said parents play a big role in building the breakfast habit among their children. "Parents are regarded as role models by their children, so when they see their parents eat breakfast, they will be encouraged to eat breakfast too. Another way to encourage kids to eat breakfast is to involve them in breakfast planning, and to ask them to help you prepare breakfast on weekends and holidays when their is more time. This gives you an opportunity to bond and connect."
A highlight of the recipe book launch was a cooking demonstration by Nestle Resident Chef Tess Sutilo, who developed  all 30 recipes featured in the book.
Mommies, watch our for my upcoming blogs about the recipes from the book. I will definitely try most of the meals there and I'll share it to you all.

I Can't Believe It's Breakfast! is available exclusively to members of the Nestle Club. For more information on the Nestle Club and how to get a copy of the recipe book, visit https://www.nestleclub.com.ph