Photo Album is one of the must have nowadays and during my time when I was still young, my mother loves to take photos whenever there's an occasion to celebrate with. There were so many celebrations and occasions that need to be captured. All those photos and memories were placed in a nice and old style photo album. Now, because of that photo album our kids loves to see all our pictures and they really enjoyed seeing us when we were young.


Now that I am a Mommy, it seems that capturing moments is really what moms enjoy doing with their kids because I love to capture their beautiful smiles whenever we have our bonding moments. And what's great with today's technology is that capturing and developing photos makes it very easy with Instax. It is always there to the rescue in capturing memories even though we are now in a digital era.

As most of us, since the start of digital, who are storing picture files always goes on our hard drives or on social media accounts. So there's no easy access on those pics that we would love to boast around whenever there are visitors. But for me as a Mommy it seems that it is much better to have it in a photo album to put those precious moments with your loved ones.

Recently Fujifilm Philippines launched the Memory Lane Album, a unique instax album made of thick bordered pages where you can insert your instax prints. It was held at the Function Hall CDE at Crowne Plaza last March 9 together with Ms. Bea Alonzo, FUJIFILM Philippines brand ambassador and a proud instax fangirl. FUJIFILM Philippines Circle of Influencers were also present during the event to help the guests design their own Memory Lane Album using available craft materials.
FUJIFILM Philippines is always thinking of new ways to preserve memories and make them last for generations. With the Memory Lane album, you can now keep in place that instax photo of a trip to Baguio to see flowers abloom at the Panagbenga Festival or that moment when your child wore a “toga” (graduation gown) at the school’s commencement exercises.

“Our mission is to keep memories on hand and make sure that they would be available for future generations to gaze at,” says Takuya Maeda, FUJIFILM Philippines Division Head for Electronic Imaging and Photo Imaging. “Filipinos love taking photos and FUJIFILM acknowledges that. We have endeavored to help them preserve their memories in the best possible way, especially now since it is graduation and summer season, when people really need to keep important memories.”

The Memory Lane album protects precious prints from dust, dirt, moisture and sunlight to reduce fading and ensure that they stand the test of time.

The Memory Lane album is bundled up with the instax Mini 8 and a range of FUJIFILM digital cameras. There are three variants for the Memory Lane album, namely the instax Memory Lane Package that includes an instax Mini 8, pack of film (10 sheets), a Memory Lane album, and a pen marker; the XA3 Memory Lane Package that includes an XA3, instax SHARE SP-2, pack of film (10 sheets), a Memory Lane album, and a pen marker; and the XA10 Memory Lane Package that includes an XA10, instax Mini 7s, pack of film (10 sheets), a Memory Lane album, and a pen marker.






“It will be exciting to watch everyone design their own Memory Lane album in creative ways,” says Bea. Guests are encouraged to doodle on the sides, place stickers, even write haiku or short poems to make their albums not only unique but very personal and heartrending.

Ms. Bea Alonzo shared also that Instax is very important to her because it print out or copies of your picture. It is perfect because it instantly produce photos plus she can keep it and does not fade, "May Forever sa Instax!" Bea said, because it takes years to keep it.

Mommies, now that Graduation Month and Summer is coming, better capture that memories of you and your family, the achievements of your kids during graduation day, and your vacation escapade. That will really shows a very precious moments with your loved ones. Me, personally, I will use this Fujifilm Instax on our upcoming vacation/outing and the celebration of our youngest's 6th birthday. 

After all, that is the essence behind FUJIFILM Philippines’ efforts, to capture memories instantly and produce the tangible prints in seconds. Memories are all about celebrations, occasions, and moments spent with family, friends, anyone you hold dear and consider family. And wherever and whenever there is something special you want to make last forever, an instax will be there, on hand and on cue.