For Aga Muhlach and his family, there is only one brand that comes to mind when you talk about fried chicken: Jollibee Chickenjoy.

Jollibee, the country’s number one fast-food brand has always been known for its wide variety of offerings. They have delighted taste buds and captured the hearts of Filipino diners for four decades now. Of course, the most famous offering is Chickenjoy: a crispylicious, juicylicious, gravylicious favorite that continues to thrill Filipinos of all ages, across different generations.

The Muhlachs—a prominent celebrity family consisting of Aga, Charlene, and their twins Atasha and Andres—along with scores of Filipino families all over the country and the world, consider Chickenjoy as the delicious centerpiece to countless bonding moments.

The latest Chickenjoy TV commercial, which started airing in January 2018, brings another side of the Muhlach family to the fore. In this ad, Aga reminisces key moments in his life as he remembers how Chickenjoy has been a huge part of their family bonding moments through the years.
 
Like any other family, the Muhlachs treat mealtime as a perfect opportunity for fun family bonding; and as a way to celebrate each other’s company with a favorite they have grown to love through the years.

‘Mula noon, hanggang ngayon’
The new Chickenjoy ad is more of a reunion for the Muhlachs’ with the 40-year-old homegrown fast-food brand. Aga—with his matinee idol looks and signature dimples—has always been closely associated with Chickenjoy through a series of fun, memorable commercials for Jollibee. This dates back from his bachelor days up to today as he has grown into an upstanding family man.
“Talagang mula noon, hanggang ngayon, Chickenjoy has been a constant presence in my life,” Aga shared. “Not only because of all the projects I did with Jollibee, but because it really is my favorite fried chicken. From the crispylicious skin to the juicylicious, malinamnam meat that you dip in the gravy, Chickenjoy really hits the spot when it comes to flavor na ‘di ko malilimutan.”

This love for Chickenjoy is something that the actor has shared with his family up to now with the teenage Atasha and Andres, who also appeared in several Chickenjoy commercials as young children.
“And the twins really do the ‘isa pa! isa pang Chickenjoy’ thing because they really love (the product). They grew up with Chickenjoy, and they know that when it comes to fried chicken, talaga namang best sa sarap ang Chickenjoy,” he added.

“Throughout the years, Chickenjoy has always been a classic favorite for many Pinoy families because of the unparalleled flavor and dining experience it delivers,” said Cathleen Capati, Jollibee Marketing Director for Flagship Products. “The love for our crispylicious, juicylicious, and gravylicious offering is something that one grows up with, and is eventually passed on to the younger generation, like with Aga and his family. This tradition of heartwarming family moments made even more joyful with Chickenjoy is something that we at Jollibee hope to encourage and foster for the years to come.”
Like the Muhlachs, celebrate family bonding time with a time-tested classic from Jollibee! Savor every crispylicious and juicylicious bite of Chickenjoy today, available for dine-in, take-out, delivery, and drive-thru in all Jollibee stores nationwide.

From L to R: Jollibee Brand PR and Engagement Specialist Celina Tan; Assistant Brand Manager Shaun Si; Marketing Director for Flagship Products Cathleen Capati; Global Chief Marketing Officer and Philippines Head of Marketing Francis Flores; Aga, Charlene, Atasha and Andres Muhlach; Senior Brand Manager for Chickenjoy Joseph Aruta; Assistant Brand Manager Pamie Cruz; and Brand PR and Engagement Manager Cat Triviño.

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