The damage of getting your house razed by fire is insurmountable; fires at home can break out anytime and anywhere and can damage livelihood, household appliances and more. In 2018, the Bureau of Fire Protection (BFP) recorded a total of 14,316 incidents of fire from January until December.

This is why every March is Fire Prevention Month in the Philippines, and BFP’s campaign for this month is safety consciousness among our people every day of the year as a positive preventive approach to a problem that can be solved by more caution, vigilance, sobriety, exercise of common sense and respect for the law.” It is a campaign that focuses on exercising vigilance at home and keeping oneself knowledgeable on the best way to protect your home and family from destruction brought about by fire.

“Cebuana Lhuillier has always committed to be of help to the Filipinos at all times, and our call for Fire Prevention is a reflection of that, our insurance products that aims to keep our clients protected at all times is a complementary effort to our advocacy for this month.” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.

PJ Lhuillier’s insurance arm, the Cebuana Lhuillier Insurance Brokers, Inc (CLIB), has also expressed its support for BFP’s campaign through the years. It has been a staunch advocate of having Filipinos insured, posting almost a 35% contribution to the total number of insured Filipinos through microinsurance. CLIB has also worked together closely with the Insurance Commission in promoting microinsurance in the country, they have settled over more than 5,300 million claims worth over Php 500 million they have serviced over 16,500 claimants. Cebuana Lhuillier Insurance Brokers’, Inc. is also the first and only ISO-certified insurance broker in the Philippines.

Also launched this month in conjunction with the celebration of the Fire Prevention Month is a promo dubbed “Panalo ka sa ProtectMax” where clients of the ProtectMax product of CLIB get a chance to win Php 25,000. The promo is open to all clients who will purchase 5 ProtectMax COCs; these 5 COCs are equal to e-raffle entry. For the promo, 20 lucky raffle winners will be selected and will win Php 25,000.

“This Fire Prevention month, it is very important to drumbeat awareness on fire safety and prevention, and the importance of being protected. CLIB believes that an information and education drive is very important to ensure that everyone is well-informed against conflagration.” said Cebuana Lhuillier Insurance Brokers’ Inc., Jonathan Batangan. For clients who are interested to keep themselves protected without having to go to Cebuana Lhuillier’s more than 2,500 branches, they may purchase Home Insurance via the ProtectNow app or website, just log on to protectnow.com to see CLIB’s full range of products online.

They’ve also mounted the #SunogFreeWorryFree: ProtectMax Kontra Sunog webinar which aims to highlight the importance of being ready for untoward situations especially fire, and the importance of having protection whenever there are threats of conflagration.