In celebration of Dad’s Day, SM Supermalls showed a side of fathers that their families don’t usually see. “Daddy’s Girl” tells the story of a dad who feels left out of his only daughter’s personal life.

The now-viral video reached 6 MILLION views and 64,000 shares in just 3 days and has moved netizens (dads, moms and kids) to tears and laughter validated by the thousands of heartwarming comments mostly of kids expressing their love and appreciation to their dads and fathers opening up sharing how they can relate to the story and message of the video.
“It is very heartwarming to know that families across generations watched our video and were moved by its story and the message that it aimed to tell,” said Jonjon San Agustin, SM Supermalls Senior Vice-President for Marketing. “We just narrated our customer's story--every Filipino family's story with a dad who may be not too affectionate but deep inside, his love for his family is immeasurable.”
Even foreign YouTube vloggers (video bloggers) were reached by the video. After getting emotional in the beginning of the video, vlogger-couple HugKnucklesTV and HottSamn were both stunned by the funny twist of dad crying out loud. They commended, “It was really good, really funny. I appreciate SM Supermalls. I believe they have a very good sense of humor and I feel like that they have a very good grasp on getting emotions down. I liked it a lot!
Meanwhile, Alicia and Angelina of Angelina Eonni88 YouTube channel literally both cried and laughed hard as they found they video relatable and hilarious. “But it is true! I've probably seen my dad cry like 3 times my entire life,” said Alicia. “It was just so funny. I'm crying because it was so funny! That's actually a very good representation of an average dad. I didn't see that coming! That was amazing! I really, really love that! This is absolutely amazing," quipped Angelina.

As the video concluded, “Dads have feelings too. This Dad’s Day show Dad how much you love him even if he won’t.” Let’s all make this Father’s day more memorable and spend more #DADventuresAtSM with our dads and the whole family! Check out full events schedules of SM malls nationwide here: http://bit.ly/SMFathersDay2017

This is my first time that I will celebrate Father's Day without my father. It was so sad yet I'm happy knowing that he is now with our Creator without the pain. We still celebrate Father's Day because my father isn't the only head of the family. My hubby and our family will have our own celebration.

There are many things that you can do to celebrate Father's Day, but since school days is up, going to the mall is one of the best way to bond with your family. And with that SM Supermalls celebrates Dad's Day in 62 mall nationwide.

This year, SM Supermalls brings to the whole family a grand Father's Day celebration honoring dads in 62 malls nationwide through #DADventuresAtSM.

Happening this month are fun-filled activities, offering many ways for us to show how much we love Dad as we crate family-first moments on his special day.

• Beer Festival on June 13 to 25
• Extreme Wheels Expo featuring classic car models, monster trucks, and big bikes on June 13 to 18/ 18 to 25
• Grab Some Grub group meal promos on June 13 to 25, and special dining treats for Dads on weekends starting June 16
• Mini Me casual fashion show featuring dads and thier kids wearing matching OOTDs on June 16 to 18/ 23 to 25
• Blessing for Dads after the mall's regular Sunday mass on June 18

During the Media Conference held last June 15, there were 4 #IdolDADS were present, they are Mr. Patrick Garcia, Apollo Abraham, "SM Hero" Mr. Ronald Llaneta and Mr. TJ Cuenca (Assistant Vice President for Marketing SM Supermalls). These DADS share most of their bonding moment with their kids at SM, in spite of their busy schedule they can manage to have time with their loved ones.

Meanwhile, SM Supermalls' video entitled "Daddy's Girl" gone viral. "Daddy's Girl" tells the story of a Dad who feels left out of his only daughter's personal life. I my self also is a "Daddy's Girl", I super love him to the nth power. I miss  him so much now.

Take a look of this SM Supermalls' viral video:



Mommies, you can now plan your Father's Day Celebration with your family at SM. SM truly got it all for us. We will definitely go to SM this Sunday to have a bonding moment with my loved ones.

Shoppers can also share their happiest moments with DAD and win exciting prizes. Interested participants can check out the SM Supermalls facebook page for the #DADventuresAtSM digital promo details and updates.

Here are some of the videos during Dadventures At SM Media Con...





To find out more about #DADventuresAtSM, visit www.smsupermalls.com/events/fathersday