This Valentine's, Jollibee created an exquisite and admirable loves stories experienced by many Filipinos. With the country's well loved fast-food chain, Jollibee launched three new videos under the #KwentongJollibee series.
In a special exclusive screening at the Ayala Malls The 30th, the media got to see firsthand the latest batch of #KwentongJollibee videos that were inspired by true and heartwarming stories of love. The complete cast of the Kwentong Jollibee Valentine series was also present to make the media preview even more special.
“For nearly four decades now, Jollibee has been a part of Filipinos’ lives, witnessing the most touching of their life stories,” said Francis Flores, Jollibee’s Global Brand Chief Marketing Officer and Jollibee Philippines Marketing head. “Through these new episodes of #KwentongJollibee, the brand recognizes love in all its forms, as an icon which celebrates the joy that is present in each shared special moment.”
Jollibee stories from the heart
In what could be the most relatable case of unrequited, unconditional love, “Vow” pays homage to people who continue to love, without expecting anything in return. Directed by Ianco dela Cruz (who helmed all previous Kwentong Jollibee materials), it tells the story of a man who fell deeply in love with “the one” from the time he first saw her at a Jollibee store. But fate led them to a different path, and the story perfectly captures how love can take on a different form and still prevail in the end.
The second story “Date” explores the grim realities of life and love, yet brings to light the beautiful gift of endless love. Directed by Pepe Diokno, it showed how a young boy took the effort to arrange a surprise Valentine’s dinner for his mother following his father’s instructions to the letter. The son manages to set up the perfect date with his mom, complete with her Jollibee favorites. The mom was overwhelmed when the son shows her a video recording, which revealed that the Valentine’s date was yet another proof of her husband’s eternal love for her.
“Crush” is directed by Joel Ruiz and appeals to all the hopeless romantics in us. It is a feel-good and charming tale of a young college boy who’s head-over-heels in love with his schoolmate and who chooses to express his feelings by leaving her with anonymous cheerful notes with her favorite Jollibee burger. Decades later, a homecoming event sees the boy, now an elderly man, making the same romantic gesture for the love of his life.
Three of the brand’s previous #KwentongJollibee videos (Almusal, Entrance Exam and Mama’s Girl) were among the campaigns recognized in the 2016 Araw Values Awards. Jollibee’s viral Grandparents Day video ‘Kahera’ meanwhile made it to Google Asia Pacific’s YouTube Leaderboard last September 2016 as among the most watched videos in the region -- the only campaign from the Philippines to make it to the list.
Through the years, Jollibee has witnessed many kinds of stories unfold, develop, and flourish in all its stores across the country. This Valentine’s season, Jollibee and its new #KwentongJollibee series invites you to celebrate love and savor the joys that come with the special shared moments.
Watch and share the #KwentongJollibee shorts as they become available on YouTube (www.youtube.com/user/jollibeedigital1) and Facebook (www.facebook.com/JollibeePhilippines), starting with “Vow” on Feb. 9 at 5 p.m., “Date” on Feb. 10 at 5 p.m., and “Crush” on Feb. 11 at 3 p.m..
