Nutrition has always been a pressing issue, especially now when families are becoming more vulnerable to health and economic problems. During these trying times, the resiliency shown by moms has inspired Alaska Fortified Powdered Milk Drink team in conducting a survey to better understand their nutrition needs and issues encountered by their families during the pandemic.

The survey was conducted among members of the MOMs of Alaska (MOMAs) Facebook community, a group for moms who are dedicated in providing their children proper nutrition. And while providing nutrition remains one of their priorities, the survey has found that it has taken a back seat to more urgent concerns like supporting the family’s finances, budgeting limited earnings for food, health and safety necessities, juggling family responsibilities, and the like.

The survey received responses from nearly 300 moms from different walks of life such as housewives, call center agents, online sellers, teachers, vendors and many more. Majority of the respondents shared that budgeting concerns regarding groceries, health essentials and bills have made it harder to provide nutrition for their families. Half of the respondents have struggled with losing their jobs and a fifth of them struggle with balancing their family responsibilities.

In these trying times, Jenevev, a street food vendor and mother of two described her priorities. “Kahit na sa panahon ng pandemya, dapat hindi kaligtaan ang kalusugan ng pamilya. Kaya sinisigurado ko po na palaging wasto ang sustansyang nakukuha ng mga anak ko” (“Even during the pandemic, we shouldn’t neglect our family’s health. That’s why I make sure that my children receive the nutrition they need”), Jenevev shared.

She isn't the only one from the MOMAs community that feels this way. In these exceptional circumstances, Jonalene, a housewife and mother of two struggles to provide sufficient nutrition for her children due to lack of financial capability.

“Kahit mahirap i-budget ang PHP 100 a day, sinusubukan ko pa din bigyan ang mga anak ko ng masusustansyang pagkain tulad ng gulay. Simpleng ginisang gulay ay ayos na” (“Even though it’s difficult to budget PHP 100 a day, I still try to find ways to give my children healthy food like vegetables. A simple stir-fried vegetable dish is enough”), says Jonalene.

Most of the respondents agree with this sentiment. Out of the 94% of respondents who consider providing proper nutrition for their families a top priority, 66.3% don’t have the means to afford the nutritional meals they aspire for. On top of these problems, the pandemic continues to change the lifestyles and consumer habits of families everywhere. 81.3% of respondents prioritize pandemic essentials like face masks and alcohol in their spending over other products, making it even harder for moms to allocate time and budget for nutrition.

Regardless of these challenges, moms want their children to be healthy and grow properly, understanding how vital it is to take care of their health in today's world. As moms, they always want what’s best for their kids, giving their all to nurture and nourish them, and providing them with the proper guidance to live a healthy life. As a result, moms are finding ways to put their children's health and development first.

Moms from the MOMAs community try their best to create a healthy environment at home. More than half of the respondents (68.2%) have made it a habit to prepare nutritious meals within their budget, while others (66.3%) have started doing family exercises together. And luckily, more moms (79.8%) have found a way to solve their nutri-problems by buying affordable nutritional drinks like milk to help give their children the added nutrition they need on top of healthy meals.

Arlene, an online working mom of two from the MOMAs community, shared, “Bilang ina, lagi kong inuuna ang wastong nutrisyon para sa aking mga anak, kaya parte ng araw-araw naming pamumuhay ang pagbibigay ng masustansyang pagkain at pagpapainom ng mga bitamina na may iba’t-ibang benipisyo para sa nutrisyon. Kaya naman malaking tulong ang affordable na gatas tulad ng Alaska na may maraming nutrients at benefits para sa kalusugan ng mga anak ko” (“As a mom, I always prioritize providing proper nutrition to my children, so part of what I do for them is giving healthy food and vitamins with many nutritional benefits. This is why affordable milk like Alaska is a big help to me, as it is filled with nutrients and health benefits for my kids”).

Alaska Fortified Powdered Milk Drink has been continuously nourishing Filipino families, and with the findings from this survey and the determination shown by moms all over the country to provide what’s best for their children, the brand aims to bring nutrition even closer to every Filipino.

The survey has made it clear that children’s health and nutrition is a concern that has become more pronounced with the pandemic. In line with its mission to make quality nutrition more affordable, Alaska Fortified Powdered Milk Drink wants to continue providing “Alagang Alaska” and nourishing every Filipino family to help them through these trying times.

To assist moms in providing nutrition to their families, Alaska Fortified Powdered Milk Drink is launching its most affordable pack to date, with “Lakas at Talas” benefits to help with body and brain development. The Alaska Fortified Powdered Milk Drink “Super Sulit Pack” is available at 300g for PHP 70 and contains protein, calcium, and vitamin D for “lakas” which helps with healthy body development, and choline and iodine for “talas” which helps with brain development and growth. Paired with a healthy and well-balanced morning meal, Alaska Fortified Powdered Milk Drink provides nourishment in a delicious drink that kids can enjoy during breakfast.

With the launch of the ‘Super Sulit Pack’, Alaska Fortified Powdered Milk Drink shows its commitment to providing affordable yet quality nutrition to Filipino families. For just the price of PHP 70, Alaska continues to nourish our children through a tasty and nutritious drink in the morning.

Alaska Fortified Powdered Milk Drink is available in Shopee, Lazada, leading supermarkets and grocery stores nationwide, and is even more affordable with the 300g “Super Sulit Pack” for only Php 70 SRP. For more information on Alaska Fortified Powdered Milk Drink, visit www.alaskamilk.com and www.facebook.com/alaskamilkph.

Top row, from left: Celebrity Mom Rica Peralejo, Nutritionist and Dietitian Reginna Emiliene Lat, RND and Event Host and Radio DJ Mama Emma; Bottom row, from left: Alaska Fortified Powdered Milk Drink Brand Manager Mark Henry Camacho and Assistant Brand Manager Patricia Domingo

“Mother knows best” is more than just a saying. From your best friends, to your favorite food, to your hobbies and even your favorite celebrities – your mom knows them all. They may not be the most in touch with current trends or technology, but when it comes to their children, mothers have proven time and again that they surely know best.

This is true for nutrition as well. Because of the pandemic, moms had to wear different hats these past few months – educator, cook, and even amateur nutritionist. And while providing proper nutrition remains a top priority for them, it has become more of a struggle for many moms recently, which is why Alaska Fortified Powdered Milk Drink launched its “Super Sulit Pack” to help make nutrition more affordable amidst the pandemic.

Top row, from left: Celebrity Mom Rica Peralejo and Nutritionist and Dietitian Reginna Emiliene Lat, RND; Bottom row: Event Host and Radio DJ Mama Emma

During the virtual launch event for Alaska Fortified Powdered Milk Drink “Super Sulit Pack,” celebrity mom Rica Peralejo shared her concerns and personal experiences in providing nourishment to her children.

“The pandemic has made it harder to plan meals for the family. It's difficult because your movements are limited and you can't go out freely to buy groceries personally and think of nutritious food pairings that your kids will like,” Rica said.

“It takes a whole lot of creativity to actually make nutritious foods appetizing to kids,” she answered when asked about how she changed her children's eating habits. “It's all about variety at the end of the day. Children want to taste and experience different things, which is challenging for moms. Before, we could go out and eat at places that offer a variety of nutritious foods, but now you have to do it yourself at home...You have to consider things like plating, the set-up of your dining area, just so it would be a different kind of experience from day-to-day.”

Rica also shared her experience in encouraging her children to drink milk. “Actually, milk is one of the easiest things to give to our kids…Sometimes it’s overwhelming for moms to think about what nutrients we can add to our children’s diets, so thankfully we already have milk drinks with the additional nutrients that our kids need. Milk is honestly a godsend for me and for moms because of its affordability, nutrition value, and of course, its kid-approved taste,” she said.

Nutritionist and dietitian, Reginna Emiliene Lat, RND, also joined the virtual launch event to share her experiences in providing nutritional advice to low-income families, which became even more challenging during the pandemic.

“Families are experiencing job loss during the pandemic, with some not having sufficient income to provide proper nutrition for their children,” she mentioned. “But despite these challenges, moms are not ones to compromise on health and are devoted to ensuring that their children get the nutrition they need.”

“So with a few tweaks to their diet like adding fruits and vegetables to their food to ensure balance and variety to their meals, and including nutritional supplements and nutrient-dense drinks, they can make sure that their family can get the nutrients they need while staying within their budget,” Reginna said.

While children are still in their early stages of development, proper nutrition is essential in keeping them healthy and building the foundation for their future. Which is why Alaska Fortified Powdered Milk Drink remains committed to nourishing Filipino families and helping children grow with “Lakas at Talas.”

Containing protein, calcium, vitamin C and vitamin D for “Lakas” (strength) which helps with body development, and choline, iron and iodine for “Talas” (sharpness) which helps with brain development, Alaska Fortified Powdered Milk Drink is a delicious drink that kids can enjoy every morning, paired with a healthy and balanced breakfast.

Moms and media attendees share a toast of Alaska Fortified Milk to show their commitment to affordable nutrition

“We know that Filipino moms are faced with the challenge of providing nutrition for their families within their limited budget. They have a lot of things to consider and prioritize, and they make these decisions every day. True to Alaska Fortified Powdered Milk Drink’s mission and purpose of bringing affordable nutrition to Filipinos, we are here to answer to every Filipino mom’s need with our most affordable milk pack yet – the 300g ‘Super Sulit Pack’ for only PHP 70 – to help give their children the added nutrients they need and foster the ‘alaga’ they deserve,” said Mark Henry Camacho, Brand Manager of Alaska Fortified Powdered Milk Drink.

Alaska Fortified Powdered Milk Drink 300g “Super Sulit Pack” is now available until December 2021 in Shopee, Lazada, leading supermarkets, grocery stores nationwide. For more information on Alaska Fortified Powdered Milk Drink, visit www.alaskamilk.com and www.facebook.com/alaskamilkph