GCash, the country’s leading finance super app, brings a powerful start to 2024 with the launch of its newest endorser — international fashion icon, Heart Evangelista-Escudero.

The unveiling of Heart as the new face of GCash was announced together with the release of the brand’s latest digital film, set to take over our feeds. The film not only showcases Heart’s exciting partnership with GCash, but also demonstrates how GCash has made its way into her heart, being her go-to super app for easy, safe & secure transactions, whether it be online, in-store, or even abroad.

Inspired by her travels and experiences, Heart shared her anecdotes of the moments GCash saved her in times of need –from receiving a sweet gift from her loved ones by using the app’s Send Money feature, to shopping online for cute trinkets for her dog, Panda. She even talked about how the ease of the Scan to Pay feature when it comes to simple things, like buying kwek-kwek when the craving strikes, and of course, who could forget her delighted reaction when she successfully used her GCash Card for the first time to pay for a coffee run in Paris!

“For me, GCash has been a game changer. You can use it for so many things, and literally EVERYWHERE! From my local cravings, shopping finds and even now that I’m getting ready to head out for Fashion Week season, there is no limit when I’ve got my GCash with me. Ang galing diba? ” - Heart Evangelista-Escudero

Much like Heart, there are so many new things to discover and love about GCash! Apart from being able to send and receive money for FREE, and get free vouchers and discounts when paying online, thanks to the GCash Card, its users can transact seamlessly in over 200 countries and territories— with lower foreign exchange rates vs. competitors, it instantly became one of her travel essentials!

The different scenes showcased in the brand’s new film were inspired by the star’s day-to-day life. In fact, Heart was heavily involved in crafting the script, and dressing herself in some of her signature pieces from her personal wardrobe, some of which we’ve seen all over social media!

“In my Heart, GCash is the best way to pay” Quoting Heart’s ending line in her newest film, GCash invites its users to enjoy the best things life has to offer in the most convenient and secure way possible.

"Heart was really the perfect, and easy, choice for us when it came to developing this campaign. She gave a mountain's worth of ideas from the very first time we met her and the team was left inspired! Her attention to every detail was key for us to develop a material that was unique but also very personal to her. We loved the way she was able to share her personal experiences with us in highlighting how her GCash has made her transactions easier, not only in the Philippines but all over the globe. ” - Neil Trinidad, GCash Chief Marketing Officer

GCash, the country’s no. 1 finance super app continues its mission to empower Filipinos to move towards financial progress. Through this new collaboration between Heart and GCash, users can only expect more to come in 2024 as they continue to open doors to a brighter future for all Filipinos, so that they too can say that GCash is the best way to pay.

Watch the full GCash short film produced with Heart through the official GCash page @gcashofficial on Facebook and YouTube.

If you have seen the twins, Casy Legaspi and Mavy Legaspi, well, they are just the two interestingly cute siblings posing for one of the clothing brand, Penshoppe. They are the ambassadors that will lead for you to liking more about the Penshoppe brand. They are the newest ambassadors of Penshoppe. Both of them wear the latest line of Penshoppe Dress Code, it is the essential wear that elevates your basics with relaxed fits, premium textures and fabrics, for effortless style, every time and everywhere.

 

The Kapuso Twins are currently doing the All-Out Sundays and also the taping of Sarap, Di Ba? Bahay Edition at home together with their Mom Carmina Villaroel and dad Zoren Legaspi, who is also the director for the show's new format.

 

Cassy Legaspi is busy with All-Out Sunday and the 'Sarap, Di ba? and now she is happy to announce that she is also part of the upcoming GMA primetime series First Yaya. "I'm super excited and nervous at the same time since it's my first drama show and of course because of the adjustments I have to make due to COVID." Cassy shared. First Yaya is also starring Gabby Concepcion ,Pancho Magno and Sanya Lopez. Cassy will be paired with JD Domagoso. Cassy is also venture into vlogging as well. 

Mavy Legaspi is also busy with All-Out Sundays and their morning shows. He is also doing endorsement shoots as well.  Mavy shared also that he realized that he needs to back in shape. "It was easy though since the whole family loves to workout in our own mini home gym. Honestly, we bond that way, we all love to workout since it's our stress reliever and we find joy in it."

 

 

Kapuso Twins Cassy and Mavy Legaspi are the new faces of major local fashion brand Penshoppe, for its newest colleciton of casual wear. Both shared that they felt more confident during their photoshoot. Cassy wrote "Style and comfort have always been my go to when it comes to fashion. Happy to finally announce that I'm offically part of the Penshoppe Family" While Mavy also posted his good news on social media "Super stoked and happy to be a part of the Penshoppe Family".

Mavy and Cassy invite everyone to follow their social medias and watch for their upcoming projects and shows.

I am longing to have a picture with them but since its pandemic, this will be my Date with the stars picture with Mavy and Cassy for now.

Catch Mavy and Cassy every Saturday, 10:45 Am in Sarap, Di Ba? Bahay Edition; every Sunday, 12:00 PM, in All-Out Sundays.

 

 

I have 2 sons, unfortunately no daughter that's why I'm an avid fan and follower of some baby girl on instagram. One of them is the very beautiful and active baby girl Scarlet Snow Belo. I really love to watch all her videos and how talented she is.

With this, I am very grateful that I was invited in the Jollibee event together with Scarlet. The event is dubbed as Scarlet Snow Belo's Coronation Day because both are my favorites.
A JolliKid is a source of joy for everyone, especially for the family, and for millions of Filipinos, there’s one sweetheart who has captured hearts through her adorable behavior, wit and playfulness – Scarlet Snow Belo.



Now, Scarlet Snow shares the joy to many more as Jollibee’s newest JolliKids Ambassador. With her fun-loving and imaginative personality, she perfectly represents the traits and values of a true JolliKid.

“There’s really no better example of a JolliKid than Scarlet Snow. She’s kind, smart, and a real bundle of joy, making her the perfect fit for Jollibee. We’re very excited to welcome her to the family and we hope that she enjoys growing up with us as a JolliKid,” shared Charisse Sumulong, Jollibee Senior Marketing Manager and Head for Channels and Kids Marketing.

As a JolliKids Ambassador, Scarlet Snow encourages her fellow youngsters to experience countless jolly moments with Jollibee, whether it’s through celebrating their special birthdays through a fun-filled Jollibee Kids Party, learning and making new friends at the Jollibee Kids Club, or enjoying the yummy meals and collectible toys that come with every Jolly Kiddie Meal.



When asked about Scarlet’s new role as JolliKids Ambassador, Hayden Kho said, “Nearly every Filipino kid has grown up with Jollibee. Now, Scarlet is also experiencing that same fun and engaging childhood too and what better way to spend it with than Jollibee. This is a brand that has always brought joy to children and a place where families can enjoy great memories at and for Scarlet to become a JolliKids Ambassador is really a perfect match.”

The grand coronation at Jollibee Fairytale Land

As a double celebration of sorts, the country’s well-loved fast-food chain threw a grand and royal party at Jollibee Ortigas Roosevelt for Scarlet Snow’s birthday and to officially introduce her as the brand’s JolliKids Ambassador to members of the media.

At the launch, cute little princes and princesses, and other guests were transported into the magical kingdom of Jollibee Fairytale Land through an interactive storytelling session and games. Here, they also joined Jollibee and Friends in a quest through the Fairytale Land for the new JolliKid Princess.



By the end of their mystical adventure, Scarlet Snow was revealed as the newest princess of Jollibee Fairytale Land. She was warmly welcomed by the kingdom’s royal guests who celebrated her grand coronation as the new JolliKids Ambassador.

Along with the fairy tale-themed games, the young royals were encouraged to let their imagination run free with different creativity-boosting activities such as canvas painting, face painting, slime making, and posing for the photobooth which transports them to their very own throne room.


And of course, no celebration is complete without a feast! Kids and kids at heart all enjoyed a hearty serving of their favorite Jollibee meals. The celebration then concluded with an adorable dance performance of Jollibee and Friends and a grand cake-blowing ceremony as guests sang ‘happy birthday’ in chorus to princess Scarlet Snow. Truly, these are exciting times ahead with Jollibee and Scarlet Snow! So, watch out for what’s in store for all the kids this year with Jollibee’s new JolliKids Ambassador.

Health is very essential and we always look for some products that will make us healthier. Some of the products that have healthy components are the organic products that we Filipinos are diverting to. Organic products are preferred to use because it is safe and gives a lot of benefits.
One of the companies that caters products with organic components is Pyoor Essentials International, they are engaged in marketing certified organic skin care products. It ingredients are Kosher Certified. The company pride’s itself on sourcing products that are Pure, Safe, Effective and maintain a steadfast commitment to zero tolerance of all animal testing from their product line. Through a tried and tested use of direct selling and leverage marketing techniques, the company will distribute products efficiently in the global market through its committed and passionate independent distributors.

The company is also committed to bring about a fresh new level of professionalism in the industry and success-paved career path for the company’s partners worldwide.
PBA Legend Alvin Patrimonio is the first brand ambassador of Pyoor Boost. Alvin Vergara Patrimonio – the 6-foot-3 power forward spent his entire 17 years of professional basketball season with the Purefoods Franchise and won five championships besides establishing several PBA records including most consecutive games played (596), third most points scored in history (15,091); fourth most rebounds in history (6000 +) and four MVP awards. In the 1998 Asian Games, he was part of an all-PBA Philippine National Team, also known as the Philippine Centennial Team. He was also inducted to the PBA Hall of Fame in 2011.

According to Alvin Patrimonio Pyoor Boost is a big help for him, he is always on the go and with his hectic everyday schedule he is still energetic. He needs to maintain his healthy body now that he is already 51 years old.
Pyoor Boost of Pyoor Essentials is 1st in the Market worldwide. The Pyoor way of bringing out a revitalized man for a bigger, harder and stronger man! For the man on the go! Your daily dose of Highly Nutritious supplement that is high in protein and carbs and rich in a number of nutrients, including vitamin C, copper and iron. It also contains many bioactive plant compounds.

For more details about Pyoor Essentials products log on to http://pyooressentials.com and visit their facebook account https://www.facebook.com/pyooreiofficial

The Filipino-British beauty, smart and talented actress, Yassi Pressman has been ranked among the country’s most sought-after leading ladies of this generation. In fact, her latest television project lists her as the main character’s lady love, a role that propelled the 22-year-old actress into ultimate stardom. However, many people do not realize that Yassi has been in the showbiz industry for more than a decade, and that her path to success hasn’t always been a walk through the park.
“Marami akong naging pagsubok sa showbiz. Ilang beses na din akong hindi natanggap sa mga audition, pero tuloy lang ang laban. Sabi ko nga sa sarili ko, don’t try to rush things that need time to grow. With hard work, dadating ang para sa iyo sa tamang panahon kasi kapag minamadali, nagkakamali,” says Yassi.
Now at the peak of her acting career, Yassi spends an average of 8 hours in a shoot and sits in the hair and make-up chair for around 3 hours. With barely enough time to sleep and rest, Yassi is able to maintain a healthy, bright and beautiful skin. The secret to her glow? Silka Papaya Soap, the number one beauty soap in the Philippines.
Packed with papaya enzymes for exfoliation and Vitamin E for moisturizing, Silka Papaya Soap gives Yassi naturally beautiful skin.
“Yassi’s career demands her to be always at her best and to maintain a healthy, glowing skin. With Silka Papaya Soap, we make sure to take care of Yassi’s skin in an everyday basis. There are no instant solutions because beauty is an everyday regimen. This is paralleled with the success story of Yassi and that’s what makes her an inspiration to all the women who aspire to be like her,” says Jane Co, Silka’s Marketing Manager.





In the age of everything “instant,” Yassi is truly an example of grace, beauty and diligence. She knows that natural beauty is not rushed and more importantly, success is not something to be achieved overnight. And at the rate Yassi is going, it seems like this go-getter is not stopping anytime soon.

Pacquiao Family is very known here in the Philippines, from the boxing legend Sen. Manny Pacquiao and former Vice Governor of Sarangani Jinkee Pacquiao, and now their son Jimuel Pacquiao enters the world for being Ambassador/Endorser of BlueWater Day Spa, the premier lifestyle center for beauty and wellness.
Jimuel aims to give a voice to the under-represented youth. “Especially as a teen myself, I understand the needs of those my age. Like our parents, we need to de-stress and recharge – but most especially we need treatments that can help us in managing our skin problems,” he shares.

Christian Bautista hosting the event.

While the child of extraordinary parents, Jimuel is a typical teen, who is not immune to the breakouts and skin problems that come with growing up.
This 15-year-old juggles an intense academic life as a Grade 10 student as well as the responsibilities of a varsity basketball team player. The task of balancing school, sports, extra-curricular activities and family does sometimes cause stress, he share, which leads to pimples and breakouts. This of course further exasperates the situation.

As a mommy of two sons, I got some few learnings from Jimuel since my Kuya Maki is already in Grade 4 and in just a few years, I will be having a teenager son. Problem on pimples and breakouts really matters to them as they growing up and experiencing teenage life. Aside on the issues about teenager, I am happy to see how supportive Jimuel's family, present during the event were his parents and with that take a view of the video message of Sen Manny Pacquiao for his son Jimuel.


 In BlueWater Day Spa, he has found a trusted partner. Thanks to its Anti-Acne facial and skin treatments, Jimuel can control his acne and enjoy clear, energized skin.


 Of course, he also treads to BlueWater Day Spa for its relaxing treatments, such as the Athlete’s Massage, which help ease tired muscles. He enjoys improved performance on the court thanks to this tension-relieving spa treatment. Jimuel clarifies that he has no plans of going into showbiz, “but I was excited to join the BWDS family because I think it’s a great opportunity to become a voice for the youth.”
Here's the video during Jimuel's interview;


My blogger friend Jing Javier asked if Jimuel will enter showbiz and according to him of which he clearly stated that he has no plans of going in to showbiz. Watch the video here.



Mommies, visit Bluewater Day Spa one of these days, it will be your bonding moment with your teenager.

(L-R) Senator Manny Pacquiao, Jinkee Pacquiao, Jimuel Pacquiao, Mary Simisim, Nancy Go and Christian Bautista

For more information visit www.bluewaterdayspa.ph or visit their branches in Ortigas-Greenhills (Tel No. 7278420), Makati (Tel No 8173126), Capital Hills (Tel No 4730455), Eastwood City (Tel No. 9151247) and Cotabato City (Tel No 09228399751)