To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward.   

Poten-Cee Is Fifty 

Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles. 

From Poten-Cee's early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow.   

Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences: 

Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³  

Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go 

Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C  

Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.   

Poten-Cee's Beauty of Immunity 

In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin.  Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.    

Poten-Cee Is Fortified  

Among Poten-Cee's newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and   Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9 

Poten-Cee Is Forging Forward 

This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. 10 With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant). 

Poten-Cee is Paying Forward 

And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come.   

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG.   

As more people are on the go, trying to achieve their goals amidst this lingering pandemic, Poten-Cee Forte 1G advocates for fortified, longer-lasting immunity in its 2022 campaign #IamFortified   

Vitamin C Helps Boost Immunity

By now, suffice it to say that awareness is high on how Vitamin C helps enhance the body’s natural defenses by supporting various functions of the immune system.¹ What’s helpful to know for people up and about is that some formulations can release Vitamin C gradually over time so that the body benefits more from the Vitamin C content over a longer period.   

1000 mg of Vitamin C 

Poten-Cee, the top adult Vitamin C brand² has Forte, with 1,000 mg of Vitamin C that helps further boost immunity.    

8-Hour Time Release

Poten-Cee Forte has an 8-hour time release format that offers longer-lasting Vitamin C protection. With its longer-lasting Vitamin C, Poten-Cee fits people who have a long list of to-do's. Poten-Cee Forte can help fortify their immunity from the moment their day starts until it ends. And these days when there are more people out, working or studying for long hours, Vitamin C can help us increase resistance to infections.⁴     

Poten-Cee Every Day 

Ascorbic Acid is recommended for people at risk of Vitamin C deficiency.⁴ Aside from certain vitamin C-rich fruits and vegetables, Poten-Cee Forte can help supply one’s daily vitamin C needs with proper diet and exercise.  Take control of your health and claim it #IAmFortified    

Poten-Cee’s Got You Covered 

Poten-Cee Forte is available at leading drugstores and supermarkets nationwide and at PascualLab’s flagship Lazada and Shopee stores. Hurry to a drugstore or supermarket near you - Poten-Cee Forte is available at 20% off via “Tulong sa Kalusugan” (DOH-FDA-CDRR Permit No.: 1049 s. 2022) until November 30, 2022. Follow us on FB @Poten-Cee and on IG @Poten-Cee_PH

As we ready ourselves to re-experience life with face-to-face social interactions, going back to old routines can leave some feeling unsettled. So how can we stay on top of our health and continue to keep ourselves defended with the changes around us?

#VStrong everyday with the help of the first-ever Vicks vitamins

With the evolving landscape of health in the world, Vicks Philippines introduces their first-ever vitamins, Ascorbic Acid + Zinc + Cholecalciferol (Vicks Immune Defense) to help provide daily immune support, along with proper diet and exercise. It contains a combination of Vitamin C (as Sodium Ascorbate), Zinc, and even high-strength Vitamin D.

Vicks Immune Defense – Vitamin C, Zinc, and High-strength Vitamin D.jpeg

As parents who also have a full-time job, being on top of their day to day health has always been a priority for Celebrity couple Regine Velasquez and Ogie Alcasid. “We eat healthy, get enough rest and sleep, a little bit of exercise, and of course taking vitamins daily.” says Ogie. He adds, “Good thing Vicks – a brand that our family have loved and trusted for so many years, has this product to help support our immune defenses.”

Regine also shares, “Being a mom, we always want the best for our family. I like researching about the things I give my family especially when it comes to health. We made the switch to Ascorbic Acid + Zinc + Cholecalciferol (Vicks Immune Defense) because it contains the three vitamins and mineral we look for.” Instead of taking separate tablets to get Vitamin C, Zinc, and Vitamin D, the couple is happy to find a 3-in-1 vitamin product for their daily dose of immune boosters.

Being extra cautious when it’s about health has been a norm in the past few years, and now that we are slowly able to get back to old routines and out trying new adventures, the couple continues to ensure their health is in check. “Being healthy is like an investment; and with people relying on us, it’s important for us to continuously take care of ourselves so we can take care of our family and pursue our passions.” shared Regine and Ogie.

Our immune system naturally protects us against illnesses, so it’s important that we continuously support it to help keep it functioning smoothly. Vitamin C and Zinc have long been known to help boost the immune system. Vitamin D, on the other hand, has gained popularity recently due to discoveries about its key role in innate immunity, which is the body’s frontline response to novel pathogens. Vitamin D helps regulate the production of harmful substances and modulates our body’s response to inflammation, thus helping our immune system fight infections. These 3 ingredients found in Ascorbic Acid + Zinc + Cholecalciferol (Vicks Immune Defense) work synergistically to help provide 3-in-1 immune defense, along with proper diet and exercise.

Each capsule of Ascorbic Acid + Zinc + Cholecalciferol (Vicks Immune Defense) contains 500 mg Vitamin C (equivalent to 562.43 mg Sodium Ascorbate), 10 mg Zinc, and 1000 IU Vitamin D3. Available in all leading drugstores and supermarkets nationwide or shop online at Watsons, Southstar, and P&G Health Official Shopee Store.

To know more about Ascorbic Acid + Zinc + Cholecalciferol (Vicks Immune Defense), visit Vicks’ official Facebook page and Vicks’ official website.

If symptoms persist, consult your doctor.

ASC Reference Code: P020P052622VS