#OOTD or Outfit Of The Day is what millenials love to post on social media. They are very particular with the  clothes/outfit/dress that they want to wear on a specific day. With that, innovation with the apparel creates a new style, new color palette and it is out of the ordinary that is not available in the metro, perhaps.
The much awaited collaboration of two known product name in the metro is now ready to unleash their limited edition collection. BUM - one of the country's hottest streetwear retail brand and Pepsi one of the most iconic global consumer brand: #BUMXPepsi- it promises to be a beautiful collision of adventurous creations that would surely suit the discrimination taste of today's generation.
Take a glimpse through this videos and picture during the launch at Trinoma Activity Center last June 8.




#BUMXPepsi Limited Collection is based on the iconic color palette and logos of both brands - BUM and Pepsi, fused design elements and street style that can draw that youthful appeal. The line consists of t-shirts, jogger pants and shorts and outerwear, as well as caps and bags.
Indeed, the partnership will reflect BUM's core silhouettes and trendy looks with Pepsi youthful appeal. The limited-edition line is all about self-expression and the "Live For Now" moments.

Here are some of the collection of #BUMXPepsi
 

Present during the launch were:

Andrea Brillantes

Miguel TanFelix and Bianca Umali

I am very much excited with this collection, one thing that really catch my attention is the color. I love the color blue, most of my clothes are with the touch of blue. With this #BUMXPepsi collection enhance the color blue especially with the combination of Blue and White. The designs are very cool and you really feel teens as you gonna wear those collections. It is very trendy and perfect for the millenials taste. The clothing materials is a good quality and very comfortable to wear.

For more information visit, www.bumequipment.com.ph or follow BUM's social media accounts on Facebook, Instagram and Twitter @offcialbumph.

Apart from Alexa Ilacad as the latest addition tot he roster of talented, teenage brand ambassadors, BUM is thrilled to announce the availability of #BUMBLACKBOOK, which will be part of the #BUMBLACK2SCHOOL campaign in June 2015.
The #BUMBLACKBOOK comes in both handy-style and hard-bound; as it offers all avid BUM patron or #BUMMERZ the unique style nook complete with all the #BUMBLACK2SCHOOL collection.
All the youth brand ambassadors - ELLA CRUZ, Jane Oineza, Nash Aguas, Bianca Umali, Miguel Tanfelix together with Alexa Ilacad graced the glossy pages of the said #BUMBLACKBOOK, which can be availed for a single receipt purhase of any regular items worth PhP1,200.00 in all BUM Boutiques and leading department stores nationwide.
The said novelty item #BUMBLACKBOOK is also a planner. It is a mush-have for all BUMMERZ who want to keep abreash and serves as an inspiration-guide for trends and styles inspiration anytime, anywhere.
Featured in the pages of #BUMBLACKBOOK are the campus-appropriat fashion styles that are easily achievable for girls and guys with an ultra stylish and comfy selection of casual tops such as tees, pullovers ad hoodies. There are also pair of jogger, jumper and denim pants made more exciting with details like rips, patches and stitching as among the favorite trends of today.

For more updates, visit its website www.bumequipment.com.ph and its social media accounts-Twitter, Instagram, and Facebook via @officialbumph.

 

This Mom got something to share to all Mommy's MAG Life readers and followers. If you're a BUM clothing user then you will definitely enjoy reading this most probably buy some of the items shown here. 

After BUM’s successful campaign on “Unleash Your RealiTee”, comes another unconventional attempt to provide an alternative inspiration for today’s youth in clothing—the Black Summer Collection.   Contrary to the usual choice of hues for tropical summer setting—floral designs, neon or pastels are the most likely preference for getups. BUM takes on a different route and still aligned to its thrust of motivating the Filipino youth to be‘stylish’, ‘adventurous’, ‘liberating’, and ‘tactful’ at the same time.

 

BUM known for its atypical concept in sense and style, it has successfully put together teen stars in Philippine entertainment industry; dominated by two of the largest television networks—the Kapamilya and Kapuso stations—Ella Cruz, Nash Aguas, Jane Oineza, Miguel Tanfelix and Bianca Umali were chosen to represent the brand. These five young stars best reflect how the common youth want to be identified, accepted, and respected as individuals and as groups.

 

Black Summer Collection offers a unique blend of designs and hues matched with its overarching black theme. It creates varied physical and psychological effects for its intended market—the Filipino youth. Black is being capitalized by BUM because it reflects and communicates—glamour, sophistication, and exclusivity altogether.

In March this year, BUM’s Black Summer Collection debunks the idea of black as conventional, conservative and serious since it is presented in a youthful manner with a refreshing twist in fashion sensibility.

Black Summer Collection is available in all of BUM’sboutiques and leading department stores nationwide. For more information about BUM’s Black Summer, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.

For a mom with a schooling kid going back to school is one of the dreaded days, not only for the kids but for the moms too.  Thankfully my kids aren't teens yet so I'll be a lot easier to convince them when going back to school but for those teens, well it shouldn't be a stressful tale or a sad story of summer’s ending. It doesn’t have to be boring either. Make going back to school an exciting one! Dress up and express yourself with BUM Univarsitee. BUM’s back-to-school campaign “BUM Univarsitee” encourages students and the young bloods to rise above the norm and express themselves with school-proper yet colorful and stylish fashion. School time doesn’t have to be dull and dreary so when it’s time to meet up with school friends, gear up by wearing items from the BUM Univarsitee collection.

The BUM Univarsitee collection takes inspiration from the concept of school chic fashion—a style influence that is preppy with a twist. It’s all about being school-compliant without alienating one’s individuality—a delectable combination of grunge, rebel chic, and punk. BUM incorporates the fashion trend it’s known for—color in a garment.

The campaign is about being comfortable in school, and even after-school, wearing what you like and being non-conformist in a surrounding that somehow encourages uniformity. “Sometimes being in school makes one reluctant to be themselves especially when they’re in a sea of students who look the same. BUM Univarsitee encourages students and the youth to be proud of who they are and to be non-conformist without breaking the rules. Fashion-wise, the youth can express themselves with whatever style they favor with BUM Univarsitee,” Rai Lacoste of BUM said.

BUM believes that everyone should love their own style and share it to the world especially this back-to-school time. The BUM Univarsitee collection is now available in all leading department stores nationwide. For more information about BUM Univarsitee, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.