Bounty Agro Ventures Inc. has been quite successful in the poultry for providing Filipinos with quality dressed chicken products in markets nationwide.

If there is one roasted dish that Filipinos have grown to love for its unique taste and flavor, it would be the litson manok. Over the years, the roasted chicken has gained widespread acceptance and popularity—from being a special meal to becoming an everyday lunch or dinner treat for the family—because of the way it is prepared, flavored, cooked, and made available to consumers.

One company that owes its success to the Filipinos’ love for chicken, especially litson manok, is Bounty Agro Ventures Inc. (BAVI). In the last 22 years, it has grown into a P16-billion business not only through distributing tens of thousands of Bounty Fresh dressed chicken products in the market every day, but also from serving some of the best-tasting litson manok products.

Having successfully ventured into the roasted chicken take-out business, Bounty Agro Ventures now introduces the new Chooks-to-Go Harissa Roast chicken.

As the country’s second largest poultry integrator, together with sister company Bounty Fresh Foods, BAVI’s success is borne out of not only establishing several world-class hatchery farms, a nationwide network of 389 broiler contract growers, and more than a dozen processing plants, but also of growing antibiotic-free healthy chickens.

In the last 11 years, the company has also ventured into the food retail industry via the rotisserie chicken business, to effectively become the only poultry integrator in the country to truly provide farm-to-table roasted chickens through its Chooks-to-Go, Uling Roasters, and Reyal litson manok brands.

To date, BAVI is the number one rotisserie chicken company in the Philippines, selling an estimated more than 100,000 roasted chickens everyday through 1,600 retail stores, including 1,200 Chooks-to-Go outlets nationwide.

Further building on the momentum generated by its successful roasted chicken take-out business, the company has recently introduced the new Chooks-to-Go Harissa Roast chicken which is a welcome addition to the popular Chooks-to-Go Sweet Roast and Pepper Roast flavor variants.

The spicy flavor variant is influenced by the North African hot chili pepper paste that combines roasted red or serrano peppers with various spices and herbs.

Anticipating a huge demand for high-quality dressed chickens in its fast-growing market in Negros island, BAVI has also invested in a state-of-the-art processing plant in Bago City, Negros Occidental. The 1,700-square-meter facility boasts of world-class equipment that can produce up to 3,000 dressed chickens per hour.

With advanced processing plants, such as this one in Padre Garcia, Batangas, Bounty Agro Ventures Inc. hopes to meet the demand for dressed chicken in fast-growing markets.

With all the developments it has introduced as a poultry integrator and roasted chicken outlet operator, BAVI is well on its way to further growing love for chicken and litson manok, now among a younger generation of Filipinos.

When it comes to breakfast and other dishes there's always this one ingredient present in our kitchen, the egg. Recently there was this World Egg Day celebration happened and Bounty Fresh, the country’s top egg producer, is taking the lead in promoting the health benefits of consuming eggs daily in the country through various initiatives including spearheading the celebration of World Egg Day this month.

 
 
This year’s event will be the onset of Bounty Fresh Eggs’ yearly celebration of World Egg Day. Similar efforts have been done in other countries like Australia, USA, The UK, France, Brazil, Austria and neighboring Asian countries like Vietnam and Indonesia, to name a few.
 

Was able to have a chance to personally attend the celebration and it was a wonderful experience to learn more about the benefits of eggs. Aside from the health talks, I also tried all the activities in the event. Another take home that I got was the new menu of which I learned during the cooking demo and I find it so easy to do that encourages me to try it at home. 
With its state of the art facilities and using healthy feeds on layer hens to ensure high quality eggs, Bounty Fresh has become the Gold Standard in the Philippines as far as eggs are concerned. Given its standing in the industry, Bounty Fresh wants more Filipinos to add eggs into their regular meal because they are affordable sources of protein, vitamins and minerals necessary in maintaining a healthy lifestyle.

“We are optimistic that by leading events like the World Egg Day, Filipino consumers will become more familiar with our products, especially the nutrition-enriched Bounty Fresh Eggs,” says Architect Edwin Chen, Managing Director of Bounty Farms, Inc.

“Despite their affordability, the Philippine consumption of eggs is among the lowest in Asia. This is because of the misconception that eggs are bad for the health because of the cholesterol. We want to correct this misconception,” Chen adds.

Architect Chen explains that an egg has 187 mg of cholesterol, way below the recommended limit of 300 mg per day, or only 200 mg if one has diabetes or heart disease. While table eggs may cause mild increases in Total and LDL cholesterol levels, this is not a cause for alarm. Eggs, he adds, consistently raise HDL (the “good”) cholesterol. In fact, studies show that up to three whole eggs per day are perfectly safe for healthy people.
So how does Bounty Fresh achieve high quality eggs? It starts with giving its layer hens the best care and comfort by housing them in environmentally controlled and fully automated houses that are tunnel ventilated. These hens are also given complete vaccination against diseases and are subject to a medication program designed to boost their immune system.
The layer hens are also given the best nutrition formulated by the company’s nutritionist to ensure that it meets the nutrient requirements for body maintenance and optimum production, that is, they can lay the number of eggs expected from their lifetime; with the eggs at the optimum size and covered with high quality egg shells to prevent the entry of bacteria and contaminants; and good quality albumen (white egg) and yolk rich in finest nutrition found on eggs.

Once the eggs are produced, they are brought to storage facilities using a fully automated conveyor. From the chicken house straight to the egg rooms, the eggs are fully secured to make sure that they don’t get in contact with contaminants and bacteria. This procedure will ensure that eggs are fresh and clean, making them safe for human consumption.

 
At the egg storage facilities, the eggs are then selected and graded by a fully automated computer programmed grading machines. This process ensures that: - Dirty eggs and eggs with cracks or “hairline” cracks that are not visible to the eye are removed when they pass through the so-called “candling area” section of the conveyor. - Eggs are sorted by the machine and not by human hands to prevent contact with contaminants. The eggs are stored in optimum temperature that will ensure freshness and quality of the albumen and yolk. A quality assurance team randomly inspects the eggs to confirm meeting the standard quality that the company has set or fixed.

As attested by credible agencies such as the Food Nutrition Research Institute (FNRI) under the Department of Science and Technology (DOST), eggs are very good source of affordable, high quality protein. They are rich in vitamins D, B2, B6 and B12, as well as a good source of minerals such as zinc, iron and copper, as well as choline.

Because of the vitamins and minerals found on eggs, consuming them will help strengthen muscles, boost the health of the brain, bolster energy production, promote a healthy immune system, as well as lower the risk of heart diseases mainly because of choline, which helps in breaking down the amino acid homocysteine that is associated with the development of heart diseases.

Eggs are also healthful for pregnancy as the nutrients help prevent congenital disabilities such as spina bifida. Moreover, eggs aid weight loss and maintenance, improve eyesight and promote healthier skin.

I really hope that you, my dear readers, was able to learn something from this blog about the eggs and its benefits. My family loves egg very much and I make sure that I serve them fresh eggs.For more details, visit their facebook account, www,facebook.com/BountyFreshEggs

Bounty Fresh, one of the country’s leading poultry brands, has launched its newest product, the Saucy ToriKaraage, through a preview of its digital advertisement (www.facebook.com/bountyfreshchicken/videos/10154653286978379/) at the recent Manila Masters eSports Tournament.

The online video—which shows how to win a guy the “Saucy way”—revolves around a young millennial couple, where the man, intensely focused on playing DoTA, is being wooed by his lady love to take a break and have something to eat. And through the irresistible qualities of the Bounty Fresh Saucy ToriKaraage, the busy gamer was instantly swayed into devouring the delicious food she effortlessly whipped-up, the “Saucy way”.

Made of 100% all-natural chicken meat, the lean and tender meal is the irresistibly sumptuous quick fix that today’s young professionals need. With a preparation and cooking time of only 7 to 8 minutes, hungry, on-the-go individuals can enjoy a good-quality chicken meal without worrying about focusing on their current activities.

Bounty Fresh Saucy ToriKaraage comes in two delightful flavors—Teriyaki and Sweet and Sour sauces—ready to satisfy the appetites of fast-paced Filipinos. Indeed, whether you’re a gamer, one with a busy lifestyle, or just a regular millennial, Bounty Fresh has got you covered as it’s always ready to win you over the “Saucy Way” with the Saucy ToriKaraage, Saucy Sarap in an Instant!

Bounty Fresh Saucy Torikaraage is now available in leading supermarkets nationwide.

Bounty Fresh Saucy ToriKaraage: a quick fix real meal for young professionals

Today’s young professionals need not worry about having a real meal that is quick and easy to prepare. The country’s leading poultry brand, Bounty Fresh, launched its newest product, the Saucy ToriKaraage – a quick fix, 100% all-natural chicken meal.

Preparing a real meal is never easy. Just the amount of time and the number of steps involved is more than enough to overwhelm young professionals who have just arrived home from a long day at work.

With great focus on their career growth and passions, today’s young generation do not have the time to wait for meats to thaw, chop vegetables, and find the perfect mix of condiments. Food must be quick and easy to prepare, involving a maximum of three steps.

And that is all it takes to prepare the Saucy ToriKaraage – 7 to 8 minutes of cooking and it’s like having your favorite meal served.
Made with only the freshest chicken and with two flavourful variants to choose from – Teriyaki and Sweet and Sour – the Bounty Fresh Saucy ToriKaraage definitely meets the demands of young professionals and their fast-paced lifestyle. It’s an all-natural chicken meal that does not require complex preparations.

The Bounty Fresh Saucy ToriKaraage is now available in leading supermarkets nationwide.

Veteran actor and TV show host, “Bossing” Vic Sotto, has stood as an icon for countless brands. From homecare supplies to local beverage products, Vic’s charismatic appeal and conviction has propelled corporations, as well as himself, into a level of unmatched reliability.
Vic has consistently lived-up to his “Bossing” moniker, as an authority and someone whom Filipinos trust for everyday products. This time, the comedian partners with Bounty Agro Ventures, Inc. (BAVI)—the second largest poultry integrator locally—as the newest brand endorser of Chooks-to-Go, the country’s leading and fastest-growing oven-roasted chicken chain with more than a thousand stores nationwide.
With its “Hindi ka Nag-Uuwi ng Ulam na Basta-basta Lang” campaign, built on the premise of being “Masarap Kahit Walang Sauce”, Chooks-to-Go and Bossing brings ready-to-go, oven-roasted quality chicken closer to Filipino moms as their take-home ulam of choice that will surely delight the family.


“When you say ‘ready-to-go’ and ‘quality food’, it should come with a great serving, taste, and nutrition. Importante ‘yun kasi hindi puwedeng basta-basta lang ang maiuwing pagkain para sa pamilya,” said Vic. “Kung gusto mo ng manok, there’s Chooks-to-Go. Malaman ang manok nila, hindi basta-basta. And the best part—‘pag hinain mo na, ‘yun na ‘yun, hindi mo na kailangan ng sauce.”
As an admirer of hardworking Filipinos, especially moms, Bossing Vic recognizes the efforts made in order to provide food on the table. “Basta hardworking, ako’y saludo, especially for moms because they exert double effort,” the actor said. “That’s why for the times when they can’t cook and kids want delicious food, dumaan ka lang ng Chooks-to Go, okay ka na.”
Practical, affordable, and delicious food to-go, Chooks-to-Go’s superior-quality, oven-roasted chicken goodness brings a fresh and healthy ulam fix to many Filipino households, which, even Vic could not escape. “Personally, I didn’t think twice about promoting this product because Chooks-to-Go is also my wife’s favorite,” Sotto admitted. “Aside from the taste, the price of one whole chicken for the family is reasonable—kayang-kaya eh. Ayos ka na, nag-enjoy ka na, nasarapan ka pa, at nakatipid ka pa!”

Endorsing is one thing, but attesting to a product as a part of one’s daily life is a different story. And with Vic’s proven and reliable track record of promoting a product or brand he uses and trusts, families are in for a treat as moms are set to bring home hindi lang basta-basta take-home ulam, but Chooks-to-Go’s oven-roasted chicken that’s always masarap kahit walang sauce.
“We are very excited to have Vic as our endorser because he really believes in the products he promotes,” said BAVI president Ronald Mascariñas. “With Chooks-to-Go and Bossing together, we have a great opportunity to support hardworking moms with a go-to take-home ulam of choice that’s affordable, healthy, and delicious.”