The holidays are not just a time of gift-giving but also a time for festive feasts with family and friends. It’s a time where everyone gets the chance to prepare their special recipes and devour their favorite dishes in one sitting.

Century Tuna, with its extensive flavor offerings, makes it easy to incorporate into various holiday recipes, ensuring your Noche Buena and Media Noche celebrations have delicious, satisfying meals that everyone will love. Packed with Omega 3 DHA that’s good for the heart and mind, Century Tuna is also low in cholesterol and has no preservatives added, ensuring that you can prioritize your health and fitness even during the holiday season.

Creamy tuna pesto made with Century Tuna Flakes in Oil

For pesto lovers, you can never go wrong with Century Tuna Flakes in Oil. Simply whip up your favorite pesto sauce and combine it with the tuna and you have an easy pesto recipe that never compromises in taste. You can season to your heart’s desire and even add extra creaminess with parmesan cheese to transform the dish.

Tuna lumpiang shanghai made with Century Tuna Hot and Spicy

Instead of the usual pork giniling, you can also spice up your classic lumpiang shanghai recipe with Century Tuna Hot and Spicy. Mix in familiar ingredients like chopped carrots with sliced mushrooms and a cheese of choice and you have yourself a special holiday lumpia recipe that can be the star of your holiday feast. If you want more spice, you can even chop up some siling labuyo to add to your recipe for that extra kick that all Filipinos love.

Paella made with Century Tuna Chunks Spanish Style

Are you up to serving your family and guests some umami flavor? Why not try cooking seafood paella with Century Tuna? Century Tuna Chunks Spanish Style is the perfect ingredient to add depth and flavor to your meal as it blends perfectly with the flavor profiles of mixed veggies, seafood, and chorizo. Just garnish with toppings of your choice and you can have a healthy and hearty meal for family and friends.

Sandwich made with Century Tuna with Calamansi. Photo by Freepik.

If you’re looking into creating some light snacks or appetizers for the holidays, Century Tuna ambassador Richard Gomez has the perfect tuna sandwich recipe. Using Century Tuna with Calamansi, he prepares the tuna with mayonnaise, yogurt, white onions, and a squeeze of lemon. Add parmesan for that cheesy flavor and celery for the extra crunch and you get a refreshing sandwich to pair with your classic holiday dishes.

Brown Rice with Century Tuna Chunks in Vegetable Oil. Photo by Freepik.

If you want a break from festive dishes and keep it simple but healthy, you can always opt for Century Tuna ambassador Aga Muhlach’s favorite way of getting his protein fix. Simply add Century Tuna Chunks in Vegetable Oil to warm brown rice. You won’t need any extra fanfare, it’s a healthy palate cleanser that can help you reset and stay energized for any holiday activity.

This holiday season, Century Tuna is the perfect partner to elevate your Noche Buena and Media Noche with family and friends. Offering a variety of versatile, nutritious meal options, it allows you to enjoy festive celebrations without compromising your fitness goals.

May it be with Goma’s refreshing tuna sandwich recipe or Aga’s simple but healthy meal, with Century Tuna, you can start your #JourneytoSuperbod any time of the year. Even during the holiday season with elaborate feasts served for celebrations, there’s no best time to start your fitness journey, but now.

For more information and recipes, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

The Philippines’ all-time top leading men and award-winning actors Aga Muhlach and Richard Gomez are taking on the challenge of beginning their fitness journey with Century Tuna, the Philippines’ leading tuna brand.

Leading Century Tuna’s #TheBestYouStartsNow campaign, Aga and Richard are redefining what it’s like to be Dadbods with their transformation to wellness with the help of Century Tuna and Superbods 2014 Grand Champion, Coach Mauro Lumba.

Century Tuna Brand Ambassadors Richard Gomez and Aga Muhlach proudly showcase their transformed, healthier physiques as they inspire others by sharing their ongoing journey to becoming the best versions of themselves.

Aga Muhlach, whose weight fluctuated during the pandemic, sees his work with Century Tuna as a motivation to take better of himself. Since joining the campaign with Century Tuna, he has lost 50 pounds and is committed to continuing to exercise and eat healthy to achieve his ideal weight by the end of the year.

Century Tuna Brand Ambassador Aga Muhlach talks about how Century Tuna has helped him in his fitness journey

When asked if he has any advice for his fellow Filipinos who also want to start their fitness journey, he stated that it’s about starting the journey as soon as possible, “Just start now and do it slowly. There will be no instant gratification and it's not gonna be easy because there's gonna be failures along the way. But if you fail today, sleep. Tomorrow's another day.”

Century Tuna Brand Ambassador Aga Muhlach proudly shares his weight loss journey

For Richard Gomez, becoming part of the #TheBestYouStartsNow means becoming a good role model to his fellow citizens. As a public figure, his work with Century Tuna is a good way to showcase how changing one’s lifestyle can make a drastic difference in one’s health and wellness.

Century Tuna Brand Ambassador Richard Gomez talks about the habits he has adapted to maintain his wellness

Since joining the campaign, he stated that through being consistent in his lifestyle change, his pants have become 4 inches looser, “Being healthy really involves a lot of diet, eating the right food, and doing the right exercises. It's not easy. But you just have to keep on pushing yourself. Just be consistent, be regular. Be constant.”

Century Tuna Brand Ambassador Richard Gomez flexes the result of his new lifestyle

Starting the next chapter in their lives, the Century Tuna ambassadors are now ready to show off their transformed healthy physiques and share their ongoing journey towards becoming the best version of themselves.

Century Pacific Food, Inc. Vice President and General Manager for Branded Tuna and Vita Coco Business, Mr. Carlo Endaya speaks about Century Tuna’s #TheBestYouStartsNow campaign

“Century Tuna has always stood for bringing out the healthiest version of people. We want everyone to feel good about their journey to wellness. Richard and Aga’s involvement in the campaign is a testament that fitness knows no age. No matter what stage you are in life, it’s never too late to make a change in your lifestyle,” said Century Pacific Food, Inc. Vice President and General Manager for Branded Tuna and Vita Coco Business, Mr. Carlo Endaya.

Century Tuna’s #TheBestYouStartsNow promotes fitness at every stage of life. It encourages everyone to prioritize their health, no matter what age. With Century Tuna, the best time to start one’s fitness journey is now.

For more information, please visit https://centurytuna.ph/ or follow Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

After its successful run in 2023, Century Tuna, the country’s no.1 tuna brand, continues to lead the charge in marine conservation in the Philippines, further solidifying its commitment to fighting plastic pollution with the 2nd year of its “Saving Our Seas” campaign.

Representatives and volunteers from Century Pacific Food Inc. (CPFI), Century Tuna Superbods 2024 finalists, HOPE, and the Local Government of Mabini, Batangas, gathered for the “Saving Our Seas” International Coastal Cleanup Day activity on the coast of Anilao in Batangas.

This 2024, Century Tuna expanded its efforts by leading education drives on the Plastic Circular Economy and responsible plastic waste management, spearheaded initiatives to restore and protect vital coastal areas, and actively engaging with local communities across the country.

Mr. Carlo Endaya, Vice President and General Manager of the Branded Tuna Division, Century Pacific Food Inc., talked about the second year of the “Saving Our Seas” Initiative

“With the second year of the ‘Saving Our Seas’ campaign, Century Tuna is reiterating its commitment to taking proactive steps in protecting our marine environments,” said Mr. Carlo Endaya, Vice President and General Manager of Branded Tuna Division, Century Pacific Food Inc. (CPFI). “That’s why we’re doing this—aside from cleaning the ocean, we want to continue spreading the word and fostering the mindset that we must always work to prevent plastic pollution.”

Ms. Bea Ballesca-Martinez, Century Tuna Marketing Manager, helmed the Coastal Clean-up leg of Century Tuna “Saving Our Seas” in Mabini, Batangas.

In celebration of International Coastal Cleanup Day, Century Tuna initiated a school-based plastic recycling drive in several elementary schools in Mabini, Batangas. In partnership with HOPE’s Aling Tindera Waste-to-Cash program, elementary students were encouraged to collect plastic waste, exchange it for cash, and learn more about the Plastic Circular Economy - where all plastics collected and recycled are diverted away from nature to ensure that it won’t leak back into the open environment.

Ms. Ilusion Farias, HOPE Managing Director shared the importance of teaching students about the Plastic Circular Economy at the Century Tuna “Saving Our Seas” School Plastic Drive

“The idea is to help everyone realize that by picking up that piece of plastic, you can not only earn a little extra money for your family but also contribute to solving this global problem and help clean up the Philippines and the world,” said Ms. Ilusion Farias, HOPE Managing Director.

Century Tuna Superbods 2024 finalists led by Century Tuna Superbods 2024 Runner-up Patrick Patawaran, participated in the Century Tuna 'Saving Our Seas' International Coastal Cleanup Day in Mabini, Batangas.

Following the initiative and coinciding with the International Coastal Cleanup Day, representatives from Century Tuna, together with finalists from Century Tuna Superbods 2024 led by Runner-up Patrick Patawaran, CPFI employees, and volunteer divers participated in a coastal and reef cleanup activity in Mabini, Batangas. They were able to collect a total of 357 kilograms of plastic waste from both the shoreline and underwater.

Volunteer divers participated in the Century Tuna ‘Saving Our Seas’ reef cleanup activity in Mabini, Batangas.

The award-winning Century Tuna’s “Saving Our Seas” campaign is a continuation of its bigger mission to aid in marine conservation. Last year, the campaign was able to surpass its initial target of collecting 10 metric tons of plastic waste and avoiding it getting leaked into our seas.

CPFI employees and the Local Government of San Juan, La Union collaborated for the Century Tuna “Saving Our Seas” Earth Day Palit-Plastic Project in San Juan, La Union.

Early this year, “Saving Our Seas” made notable progress with key events such as the Earth Day Palit Plastic Project in La Union and the Superbods Cleanup Drive in Subic Bay, Zambales. These efforts highlight Century Tuna’s dedication to the bigger cause of fighting plastic pollution and educate people on the idea of a Plastic Circular Economy.

Century Tuna Superbods finalists and CPFI executives spearheaded the Century Tuna 'Saving Our Seas' coastal cleanup in Subic Bay, Zambales.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

The new baon sensation is finally here, and it's winning hearts left and right! Meet the yummy and healthy tuna nugget that has got everyone talking, including our very own Superkid Sixto Dantes, son of primetime queen Marian Rivera-Dantes.

These are not your average tuna bites—the new Century Tuna Nuggets is a reimagined take on the classic that promises to make lunchtime fun, nutritious, and guilt-free, made possible by Century Tuna, the no. 1 tuna brand in the Philippines.

Rooted in Century Tuna’s commitment to nutrition, health, and wellness, this new game-changer product is designed to help moms like Marian Rivera provide healthy meals and satisfy their kids' taste buds. It’s a perfect choice for parents in preparing balanced meals every day while also being kids approved with its deliciously juicy taste and crispiness, making them keep on asking for more.

Packed with Omega 3 DHA which is good for the heart and brain, Century Tuna Nuggets is a nutritious indulgence that enables kids like Sixto to improve their overall cognitive development, helping them grow happy and healthy.

Marian shared that she personally prepares the baon of her kids and Century Tuna Nuggets is one of the selections that Sixto really enjoys. “Bilang nanay, I’m happy na mayroong ganitong pagkain na madali lang i-prepare. Kahit busy, I make sure na ‘yong food na pinapabaon ko sa mga anak ko ay healthy but yummy pa rin. Gustong-gusto talaga nila itong Century Tuna Nuggets kaya lagi nilang nirerequest sa’kin ‘to,” shares Marian.

“Recognizing the demand from parents for healthier options for their children’s pambaon has led us to the creation of these ‘nuggets na good for kids’, combining great taste with essential nutrients. As innovation is one of the things we champion, we continuously find ways to meet the current needs of our consumers and provide them with yummy food options that are healthy for them,” says Nikki Dizon, General Manager for Frozen Food Division, Century Pacific Food Inc.

Century Tuna Nuggets are nuggets that are good for kids, supported by proper diet and exercise.

Get it at leading supermarkets in 12-piece packs for only Php 99.00 (suggested retail price). For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna.

 

More sizzling scene as summer just got hotter and fitter with the newest Century Tuna Ambassador Kathryn Bernardo and the Century Tuna Superbods Finalists officially launch the “Best You Ever” campaign.

Kathryn Bernardo, a top actress and fitness enthusiast, is the new face of Century Tuna Superbods 2024. The "Best You Ever" campaign encourages Filipinos to embrace their wellness journeys and become the best versions of themselves. With Kathryn leading the way, the campaign is set to inspire many to focus on personal growth and overall health.

“With Century Tuna, I’m embracing fitness and wellness like never before. I hope that the ‘Best You Ever’ campaign becomes an avenue for Filipinos to start or continue their journey to become the best version of themselves. We all start somewhere and with a lifestyle that is centered on our overall wellbeing, we empower ourselves and the people around us to strive for the best,” said Kathryn.

The Philippines is now taking more steps to achieve cleaner and livelier seas as Century Tuna kicked off its Saving Our Seas Campaign, becoming the biggest beach clean-up in the history of Mabini, Batangas. In partnership with the impact organization HOPE, and Aling Tindera’s Waste-to-Cash program which encourages the public to become responsible in plastic waste management — the country’s leading canned tuna brand aims to continue their Saving Our Seas program not just this year, but also in the years to come.

Being in the canned tuna industry for more than 40 years, Century Tuna wants to stay and provide nourishment to Filipinos for hundreds of years and beyond. In order to do that, the brand aims to fish sustainably by removing anything that makes the seas unhealthy.

Carlo Endaya, VP & GM of Branded Tuna Business together with Mabini Mayor Nilo M. Villanueva, and Greg Banzon, EVP & COO of Century Pacific Food, Inc. during the clean-up weekend

“We should see it as a historic moment because Century Tuna has moved forward in terms of taking an initiative on sustainability, by putting together the right elements that will make it sustainable. I think it's a start, and given the response, it's inspiring to continue this campaign,” said Century Pacific Food, Inc. EVP & COO Mr. Greg Banzon.

Century Tuna Superbods Selena Reyes & Michelle Arceo, together with Yannick Tuason picking up trash on the shores of Anilao, Batangas

The commencement of the campaign which started in Anilao, Batangas saw a successful turnout, as the first day of the shore and reef clean-up gathered a total of 156 trash bags with 805.4 kilograms of trash collected by a total of 212 clean-up volunteers, joined by Century Tuna Ambassador Alden Richards and the Century Tuna Superbods. This makes the event the biggest beach clean-up ever in Mabini, Batangas.

HOPE Managing Director Ilusion Farias & Founder Nanette Medved-Po carrying bags filled with trash collected under the sea

Mr. Carlo Endaya, Century Pacific Food, Inc.’s VP & GM for Branded Tuna Business emphasized that even if the clean-up started in Anilao, the program will happen nationwide.

“We still want everybody in the Philippines to join even if they're not at the beach, because plastic pollution prevention starts in our home. Our usage of plastic has to make its way into the right material and recovering facility, and the Aling Tindera sites are also nationwide. That's what we want to communicate to people,” said Mr. Endaya.

SOS Volunteers picking up waste from the shores and reef of Anilao, Batangas

More than just a clean-up activity, Century Tuna aims to inspire Filipinos through the Saving Our Seas campaign to take part in lessening the plastic pollution in the seas, and taking action to clear away existing plastic waste. With the help of the public in joining the advocacy, the brand’s goal is to collect 10 metric tons of plastic away from the seas this year.

“We want to create more awareness for sustainability and more awareness towards taking plastic out of the system so that microplastics don’t leak into our ocean and eventually go into our food. We want to inspire more people to join the initiative as any effort, whether big or small, is important for our future,” said Mr. Leonardo Po, Director & Treasurer of Century Pacific Food, Inc.

[left] Leonardo Po, Director & Treasurer of CPFI, giving thanks to the SOS volunteers after the clean-up program [right] SOS commemorating Earth Hour

Century Tuna Superbods Samantha Lo, Kathleen Paton, and Kirk Bondad together with Tim Yap and Century Tuna Ambassador Alden Richards during the community visit in Anilao, Batangas

Prior to the campaign, Century Tuna has been plastic-neutral in their operations for 3 years now. The brand recognizes Aling Tindera and HOPE Foundation as the gamechangers in completing the plastic circular economy, as they allow communities to earn money from collecting plastic, and makes sure that the plastic collected goes to the right facilities to be properly recycled or disposed of.

Marine Conservationist Robert Suntay, Anilao Dive Instructor Avic Maramot, and Mabini Tourism Representative Ian Bueno during the program primer

Alongside the Saving Our Seas campaign launch, Century Tuna also introduced their newest product Ventresca, the brand’s most premium tuna full of indulgence. The brand also commemorated this year’s Earth Hour movement during the event as a symbol of commitment to saving the planet.

Century Tuna’s “Saving Our Seas'' campaign is just a start of their many initiatives to help our planet. The campaign is not just a one-time, big-time event, as the brand still continues to track the plastic recovered in Anilao sites monthly. It also aims to stay aware of other clean-up efforts done by different organizations and find ways to support/help them—and ultimately save the planet.

For more information, feel free to visit the newest Saving our Seas microsite at centurytuna.ph/SavingOurSeas/ or visit Century Tuna Saving Our Seas on Facebook at www.facebook.com/CenturyTunaSavingOurSeas/ or @centurytunasuperbods on Instagram for more updates.

The sexiest and most awaited health and fitness event of the year is on! Yes, Century Tuna, the country's number 1 canned tuna brand, already started their hunt for the countries hottest and sexiest individual. Headlining for this year's Century Tuna Superbods are Nadine Lustre and Alden Richards. Also they already did their preliminaries.

During the preliminaries, Matteo Guidicelli and Sunshine Cruz are few of the guests who judged the candidates.  Remember that these two are also part of the Superbods squad and it is great that two well known stars of today's generation are lining up with having the healthy superbods. 



The two showbiz royalties star in Century Tuna's newest TV commecial which highlights the message that Everybod can be a Superbod, putting emphasis on the concept that everyone, regardless of age and background, can be a better version of themselves through proper diet and exercise. The commercial highlights Nadine and Alden as the ultimate fitspirations. With their fit and toned body, both stars prove that by eating fish daily, moving, and making the right choices every day, anyone can easily be better versions of themselves.



"For this year, we have chose Nadine and Alden to front line Century Tuna Superbods 2020. Known for  their confidence, athleticism, and healthy lifestyle, both of them are great inspirations to enjoin everyone to be more active and fit," says Greg Banzon, EVP and COO of Century Pacific Food, Inc.


 

The TVC is a lead up to the highly-anticipated search for Century Tuna Everybod Superbod 2020 with the prevailing message: "Every day is a chance to be a better you." This summer, Century Tuna is upping the ante as it opens the competition to anyone who leads not only a healthy and fit lifetstyle but is also socially aware and vouches for an advocacy.



 

He/she must be a Difference Maker, someone who can make a stand to empower Filipinos to be the best they can be. This is their opportunity to promote health as an everyday commitment. He/She must also be a Voice Lifter by amplifying the voice of the Filipinos and communicate positivity to help uplift the confidence of others; and a Cause Supported, someone hwo is a fearless advocate of causes relevant to health and wellness.

Open to male or female with Filipino heritage, and must be 18 to 60 of age, the Century Tuna Everybod Superbod contestant can be a student-athlete, a doctor who is a fitness advocate, a fit mommy, a chef who owns a healthy meal plan subscription, or even a preschool teacher who is also a bodybuilder.



Qualified contestants will be judged based on the following criteria: 30% Body, 30% Personality, 20% Transformation Story, and 20% Advocacy and Social Impact.

Grand Winners (1 male, 1 female) will take home Php 500,00 each, runners-up (1 male, 1 female) will win Php 200,00 each while the rest of the finalists will take home Php 10,000.



Like Nadine and Alden, you too can make everyday a chance to be a better you with Century Tuna. To watch the TVC, visit https://www.    or to know more about Century Tuna's Everybod Superbod 2020, visit and follow Century Tuna's Social media pages: Facebook (@centurytuna), instagram (@centurytunasuperbods). #FishEveryday #EverybodyCanbeASuperbod #CenturyTunaSuperbods2020

This summer 2018, strong and sexy will know no age as Century Tuna, the country’s number one tuna, ups the ante, raises the stakes, and pushes the envelope once more as it launches the Century Tuna Superbods Ageless 2018—the most awaited and most exciting summer event that spotlights health and fitness for men and women of any age!
The hunt for the fittest and healthiest men and women all over our islands returns to break the norms of what our bodies can do. Whatever the age, there should be no limits, no boundaries, in what you can achieve in order to be fit and healthy, especially with Century Tuna!
For the first time ever in this most awaited bi-annual event, the Century Tuna Superbods Ageless 2018 search features two exciting categories with 36 finalists: 20 finalists in the 18-37 years old category and 16 finalists in the 38-50 years old category. Yes, you heard it right! This year’s Superbods search, truly summer’s hottest event, will now also welcome ageless participants in its bid to prove that, indeed, you can still be fit, sexy, and beautiful regardless of age.
“This year’s Superbods search revolves around the theme of ageless,” says Greg Banzon, general manager of Century Pacific Food, Inc. “This time around, we want to put forth the message that age should not be a hindrance to staying fit and healthy, and that we should never stop in our pursuit of physical fitness and wellness. That’s why we added a totally new category for those 38-50 years old.”
Making their presence felt and serving as the ultimate ageless fitspirations are Alice Dixon, Ina Raymundo, and Sunshine Cruz, Century Tuna’s Power Women, who previously appeared in the all-new ‘Red’ TVC that highlights their ravishing bodies and gorgeous looks despite their age. Joining them are the Yummybodies of Century—Gerald Anderson, Matteo Guidicelli and Paulo Avelino.
The Century Tuna Superbods Ageless 2018 kicks off with the nationwide go-sees on February 11, 18, 24, and 25 in Davao City, Cebu and Manila, respectively. These will be followed by a slate of exhilarating activities that are sure to add spice and delight to the search! There’s the VIP Night to be hosted by Mond Gutierrez and Gelli Victor; the Ultimate Challenge that will test the finalists’ mental and physical health to be held at the Inflatable Island, Subic; the Superbods Weekend including the fun Underpants Run in Filinvest; the Zalora Fashion Show, which culminates in the Finals Night on April 12, 2018 at the Cove, Okada Manila.

Up for grabs are a whopping 500,000 pesos each for 4 winners, a chance to have a training contract with Star Magic this year, and a chance to win a Chevrolet Trax! Also at stake are special awards including Stylish Superbod of the night, People’s Choice, Best in Congeniality, Superbods Photogenic, Runway Superbod of the night, Superbod Beach Bod, and Superbods Challenge Winner.

“Whether you’re in your fittest best at 20 or still in your peak at 40, we want to prove that age is just a number,” Gela Pecson, Century Tuna marketing manager relates. “Which is why, this year, we’re encouraging and motivating everyone, especially those in the ageless bracket, to take part and prove to others that nothing is impossible if you set your mind and heart into it.”
So go ahead, conquer yourself! Show them what you got in the Century Tuna Superbods Ageless 2018.
Century Tuna Superbods Ageless 2018 is made possible by Cove Manila, Philipps, Indesit, Mabe, Tanduay Distillers, Inc., Zalora, and Chevrolet.

For more details, updates on events, and registration, visit Century Tuna Superbods on Facebook: www.facebook.com/centurytuna.