The new baon sensation is finally here, and it's winning hearts left and right! Meet the yummy and healthy tuna nugget that has got everyone talking, including our very own Superkid Sixto Dantes, son of primetime queen Marian Rivera-Dantes.

These are not your average tuna bites—the new Century Tuna Nuggets is a reimagined take on the classic that promises to make lunchtime fun, nutritious, and guilt-free, made possible by Century Tuna, the no. 1 tuna brand in the Philippines.

Rooted in Century Tuna’s commitment to nutrition, health, and wellness, this new game-changer product is designed to help moms like Marian Rivera provide healthy meals and satisfy their kids' taste buds. It’s a perfect choice for parents in preparing balanced meals every day while also being kids approved with its deliciously juicy taste and crispiness, making them keep on asking for more.

Packed with Omega 3 DHA which is good for the heart and brain, Century Tuna Nuggets is a nutritious indulgence that enables kids like Sixto to improve their overall cognitive development, helping them grow happy and healthy.

Marian shared that she personally prepares the baon of her kids and Century Tuna Nuggets is one of the selections that Sixto really enjoys. “Bilang nanay, I’m happy na mayroong ganitong pagkain na madali lang i-prepare. Kahit busy, I make sure na ‘yong food na pinapabaon ko sa mga anak ko ay healthy but yummy pa rin. Gustong-gusto talaga nila itong Century Tuna Nuggets kaya lagi nilang nirerequest sa’kin ‘to,” shares Marian.

“Recognizing the demand from parents for healthier options for their children’s pambaon has led us to the creation of these ‘nuggets na good for kids’, combining great taste with essential nutrients. As innovation is one of the things we champion, we continuously find ways to meet the current needs of our consumers and provide them with yummy food options that are healthy for them,” says Nikki Dizon, General Manager for Frozen Food Division, Century Pacific Food Inc.

Century Tuna Nuggets are nuggets that are good for kids, supported by proper diet and exercise.

Get it at leading supermarkets in 12-piece packs for only Php 99.00 (suggested retail price). For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna.

 

More sizzling scene as summer just got hotter and fitter with the newest Century Tuna Ambassador Kathryn Bernardo and the Century Tuna Superbods Finalists officially launch the “Best You Ever” campaign.

Kathryn Bernardo, a top actress and fitness enthusiast, is the new face of Century Tuna Superbods 2024. The "Best You Ever" campaign encourages Filipinos to embrace their wellness journeys and become the best versions of themselves. With Kathryn leading the way, the campaign is set to inspire many to focus on personal growth and overall health.

“With Century Tuna, I’m embracing fitness and wellness like never before. I hope that the ‘Best You Ever’ campaign becomes an avenue for Filipinos to start or continue their journey to become the best version of themselves. We all start somewhere and with a lifestyle that is centered on our overall wellbeing, we empower ourselves and the people around us to strive for the best,” said Kathryn.

The Philippines is now taking more steps to achieve cleaner and livelier seas as Century Tuna kicked off its Saving Our Seas Campaign, becoming the biggest beach clean-up in the history of Mabini, Batangas. In partnership with the impact organization HOPE, and Aling Tindera’s Waste-to-Cash program which encourages the public to become responsible in plastic waste management — the country’s leading canned tuna brand aims to continue their Saving Our Seas program not just this year, but also in the years to come.

Being in the canned tuna industry for more than 40 years, Century Tuna wants to stay and provide nourishment to Filipinos for hundreds of years and beyond. In order to do that, the brand aims to fish sustainably by removing anything that makes the seas unhealthy.

Carlo Endaya, VP & GM of Branded Tuna Business together with Mabini Mayor Nilo M. Villanueva, and Greg Banzon, EVP & COO of Century Pacific Food, Inc. during the clean-up weekend

“We should see it as a historic moment because Century Tuna has moved forward in terms of taking an initiative on sustainability, by putting together the right elements that will make it sustainable. I think it's a start, and given the response, it's inspiring to continue this campaign,” said Century Pacific Food, Inc. EVP & COO Mr. Greg Banzon.

Century Tuna Superbods Selena Reyes & Michelle Arceo, together with Yannick Tuason picking up trash on the shores of Anilao, Batangas

The commencement of the campaign which started in Anilao, Batangas saw a successful turnout, as the first day of the shore and reef clean-up gathered a total of 156 trash bags with 805.4 kilograms of trash collected by a total of 212 clean-up volunteers, joined by Century Tuna Ambassador Alden Richards and the Century Tuna Superbods. This makes the event the biggest beach clean-up ever in Mabini, Batangas.

HOPE Managing Director Ilusion Farias & Founder Nanette Medved-Po carrying bags filled with trash collected under the sea

Mr. Carlo Endaya, Century Pacific Food, Inc.’s VP & GM for Branded Tuna Business emphasized that even if the clean-up started in Anilao, the program will happen nationwide.

“We still want everybody in the Philippines to join even if they're not at the beach, because plastic pollution prevention starts in our home. Our usage of plastic has to make its way into the right material and recovering facility, and the Aling Tindera sites are also nationwide. That's what we want to communicate to people,” said Mr. Endaya.

SOS Volunteers picking up waste from the shores and reef of Anilao, Batangas

More than just a clean-up activity, Century Tuna aims to inspire Filipinos through the Saving Our Seas campaign to take part in lessening the plastic pollution in the seas, and taking action to clear away existing plastic waste. With the help of the public in joining the advocacy, the brand’s goal is to collect 10 metric tons of plastic away from the seas this year.

“We want to create more awareness for sustainability and more awareness towards taking plastic out of the system so that microplastics don’t leak into our ocean and eventually go into our food. We want to inspire more people to join the initiative as any effort, whether big or small, is important for our future,” said Mr. Leonardo Po, Director & Treasurer of Century Pacific Food, Inc.

[left] Leonardo Po, Director & Treasurer of CPFI, giving thanks to the SOS volunteers after the clean-up program [right] SOS commemorating Earth Hour

Century Tuna Superbods Samantha Lo, Kathleen Paton, and Kirk Bondad together with Tim Yap and Century Tuna Ambassador Alden Richards during the community visit in Anilao, Batangas

Prior to the campaign, Century Tuna has been plastic-neutral in their operations for 3 years now. The brand recognizes Aling Tindera and HOPE Foundation as the gamechangers in completing the plastic circular economy, as they allow communities to earn money from collecting plastic, and makes sure that the plastic collected goes to the right facilities to be properly recycled or disposed of.

Marine Conservationist Robert Suntay, Anilao Dive Instructor Avic Maramot, and Mabini Tourism Representative Ian Bueno during the program primer

Alongside the Saving Our Seas campaign launch, Century Tuna also introduced their newest product Ventresca, the brand’s most premium tuna full of indulgence. The brand also commemorated this year’s Earth Hour movement during the event as a symbol of commitment to saving the planet.

Century Tuna’s “Saving Our Seas'' campaign is just a start of their many initiatives to help our planet. The campaign is not just a one-time, big-time event, as the brand still continues to track the plastic recovered in Anilao sites monthly. It also aims to stay aware of other clean-up efforts done by different organizations and find ways to support/help them—and ultimately save the planet.

For more information, feel free to visit the newest Saving our Seas microsite at centurytuna.ph/SavingOurSeas/ or visit Century Tuna Saving Our Seas on Facebook at www.facebook.com/CenturyTunaSavingOurSeas/ or @centurytunasuperbods on Instagram for more updates.

The sexiest and most awaited health and fitness event of the year is on! Yes, Century Tuna, the country's number 1 canned tuna brand, already started their hunt for the countries hottest and sexiest individual. Headlining for this year's Century Tuna Superbods are Nadine Lustre and Alden Richards. Also they already did their preliminaries.

During the preliminaries, Matteo Guidicelli and Sunshine Cruz are few of the guests who judged the candidates.  Remember that these two are also part of the Superbods squad and it is great that two well known stars of today's generation are lining up with having the healthy superbods. 



The two showbiz royalties star in Century Tuna's newest TV commecial which highlights the message that Everybod can be a Superbod, putting emphasis on the concept that everyone, regardless of age and background, can be a better version of themselves through proper diet and exercise. The commercial highlights Nadine and Alden as the ultimate fitspirations. With their fit and toned body, both stars prove that by eating fish daily, moving, and making the right choices every day, anyone can easily be better versions of themselves.



"For this year, we have chose Nadine and Alden to front line Century Tuna Superbods 2020. Known for  their confidence, athleticism, and healthy lifestyle, both of them are great inspirations to enjoin everyone to be more active and fit," says Greg Banzon, EVP and COO of Century Pacific Food, Inc.


 

The TVC is a lead up to the highly-anticipated search for Century Tuna Everybod Superbod 2020 with the prevailing message: "Every day is a chance to be a better you." This summer, Century Tuna is upping the ante as it opens the competition to anyone who leads not only a healthy and fit lifetstyle but is also socially aware and vouches for an advocacy.



 

He/she must be a Difference Maker, someone who can make a stand to empower Filipinos to be the best they can be. This is their opportunity to promote health as an everyday commitment. He/She must also be a Voice Lifter by amplifying the voice of the Filipinos and communicate positivity to help uplift the confidence of others; and a Cause Supported, someone hwo is a fearless advocate of causes relevant to health and wellness.

Open to male or female with Filipino heritage, and must be 18 to 60 of age, the Century Tuna Everybod Superbod contestant can be a student-athlete, a doctor who is a fitness advocate, a fit mommy, a chef who owns a healthy meal plan subscription, or even a preschool teacher who is also a bodybuilder.



Qualified contestants will be judged based on the following criteria: 30% Body, 30% Personality, 20% Transformation Story, and 20% Advocacy and Social Impact.

Grand Winners (1 male, 1 female) will take home Php 500,00 each, runners-up (1 male, 1 female) will win Php 200,00 each while the rest of the finalists will take home Php 10,000.



Like Nadine and Alden, you too can make everyday a chance to be a better you with Century Tuna. To watch the TVC, visit https://www.    or to know more about Century Tuna's Everybod Superbod 2020, visit and follow Century Tuna's Social media pages: Facebook (@centurytuna), instagram (@centurytunasuperbods). #FishEveryday #EverybodyCanbeASuperbod #CenturyTunaSuperbods2020

This summer 2018, strong and sexy will know no age as Century Tuna, the country’s number one tuna, ups the ante, raises the stakes, and pushes the envelope once more as it launches the Century Tuna Superbods Ageless 2018—the most awaited and most exciting summer event that spotlights health and fitness for men and women of any age!
The hunt for the fittest and healthiest men and women all over our islands returns to break the norms of what our bodies can do. Whatever the age, there should be no limits, no boundaries, in what you can achieve in order to be fit and healthy, especially with Century Tuna!
For the first time ever in this most awaited bi-annual event, the Century Tuna Superbods Ageless 2018 search features two exciting categories with 36 finalists: 20 finalists in the 18-37 years old category and 16 finalists in the 38-50 years old category. Yes, you heard it right! This year’s Superbods search, truly summer’s hottest event, will now also welcome ageless participants in its bid to prove that, indeed, you can still be fit, sexy, and beautiful regardless of age.
“This year’s Superbods search revolves around the theme of ageless,” says Greg Banzon, general manager of Century Pacific Food, Inc. “This time around, we want to put forth the message that age should not be a hindrance to staying fit and healthy, and that we should never stop in our pursuit of physical fitness and wellness. That’s why we added a totally new category for those 38-50 years old.”
Making their presence felt and serving as the ultimate ageless fitspirations are Alice Dixon, Ina Raymundo, and Sunshine Cruz, Century Tuna’s Power Women, who previously appeared in the all-new ‘Red’ TVC that highlights their ravishing bodies and gorgeous looks despite their age. Joining them are the Yummybodies of Century—Gerald Anderson, Matteo Guidicelli and Paulo Avelino.
The Century Tuna Superbods Ageless 2018 kicks off with the nationwide go-sees on February 11, 18, 24, and 25 in Davao City, Cebu and Manila, respectively. These will be followed by a slate of exhilarating activities that are sure to add spice and delight to the search! There’s the VIP Night to be hosted by Mond Gutierrez and Gelli Victor; the Ultimate Challenge that will test the finalists’ mental and physical health to be held at the Inflatable Island, Subic; the Superbods Weekend including the fun Underpants Run in Filinvest; the Zalora Fashion Show, which culminates in the Finals Night on April 12, 2018 at the Cove, Okada Manila.

Up for grabs are a whopping 500,000 pesos each for 4 winners, a chance to have a training contract with Star Magic this year, and a chance to win a Chevrolet Trax! Also at stake are special awards including Stylish Superbod of the night, People’s Choice, Best in Congeniality, Superbods Photogenic, Runway Superbod of the night, Superbod Beach Bod, and Superbods Challenge Winner.

“Whether you’re in your fittest best at 20 or still in your peak at 40, we want to prove that age is just a number,” Gela Pecson, Century Tuna marketing manager relates. “Which is why, this year, we’re encouraging and motivating everyone, especially those in the ageless bracket, to take part and prove to others that nothing is impossible if you set your mind and heart into it.”
So go ahead, conquer yourself! Show them what you got in the Century Tuna Superbods Ageless 2018.
Century Tuna Superbods Ageless 2018 is made possible by Cove Manila, Philipps, Indesit, Mabe, Tanduay Distillers, Inc., Zalora, and Chevrolet.

For more details, updates on events, and registration, visit Century Tuna Superbods on Facebook: www.facebook.com/centurytuna.

The Queen of the Universe is now also the Queen of the Century, Century Tuna that is, the country’s number one tuna! Pia Wurtzbach – ever gorgeous TV host, model, and Miss Universe 2015 no less – joins Century Tuna’s outstanding roster of endorsers, as she appears in an all-new TVC that’s oozing with sexiness and elegance!
“We’re thrilled to have Pia Wurtzbach in the Century Tuna family,” beams Greg Banzon, Century Pacific Foods, Inc. General Manager. “Pia is indeed ‘The Queen of the Century,’ the epitome of a mutli-faceted woman who excels in a variety of fields while staying fit and sexy.”

Pia first got bitten by the acting bug at the tender age of four, which later led her to join the Star Circle Batch 11, appearing in a string of television shows and movies. But her real break came when, in her third attempt, she entered the Binibining Pilipinas Pageant in 2015, the stepping stone to her most glorious achievement thus far: bagging the highly coveted Miss Universe 2015 crown – following in the heels of Gloria Diaz in 1969 and Margie Moran in 1973 – in what was a most contentious competition.
Together with, of course, her ravishing looks---her poise, style, and grace—her talents and intelligence, it is Pia’s commitment to self-discipline and physical fitness — just look at her lean and Ultimate Superbody! — that brought her into the Century Tuna fold.
In fact, with a help of a personal trainer, Pia heads to the gym regularly, where she engages in a combination of planking (the best exercise for a flat, toned stomach), tricep pull-downs (for well-defined arms as well as shapely biceps and triceps), as well as squats and lunges (for firm and strong looking legs).
Naturally, a healthy, balanced, yet satisfying diet comes hand in hand with her exercise routine. And for this, there’s nothing else but Century Tuna — the 100% winner in tuna — of which Pia has been a long time fan. “I have a busy schedule and always on the go so when I do have the time to grocery shop or prepare a meal, I make it a priority,” relates Pia, who, unbeknownst to many, studied culinary arts. “I like to enjoy food that keeps my energy levels stable, like Century Tuna.”





Because of Century Tuna’s versatility, where it can be used in a myriad of yummy and nutritious dishes, Pia need not deprive herself while becoming the ultimate superbod. After all, Century Tuna is made of 100% real tuna, rich in Omega 3 DHA, which helps you achieve a healthy and 100% winner superbody, just like hers!

“I’ve always been a Century Tuna girl! And this body you see is made possible by Century,” Pia continues.
No doubt, Pia Wurtzbach has become an inspiration to many and a true role model, the perfect embodiment of Century Tuna’s winning ways and her role as the new Queen of the Century! Hail to the Queen!

As Century Tuna introduces its new and improved chili corned tuna – Mas-Pinalaki, Mas-Pina-Hot! but at the same price — It’s no surprise that Luis Manzano has been tapped as the brand’s newest endorser, with the latest Century Tuna TVC – one that is appropriately fun and humorous, showing him in the middle of a shoot — airing on television now.

“Consumers of Century Corned Tuna put a premium on value for money and that’s why we’ve introduced this new variant that’s bigger and allows for more servings or sharing per can with a hotter flavor that’s loved by many,” shares Greg Banzon, Century Pacific Food Inc. VP and General Manager. “To introduce this new variant, we’re excited to welcome Luis Manzano as the newest member of the Century Tuna family. His versatility, lively and fun personality makes him an obvious choice for the brand.”

Coming from showbiz royalty, Luis Manzano has managed to successfully carve a name for himself in the entertainment industry, both in the big and small screen. As a versatile actor, he has appeared in a string of box-office hits straddling both comedy and drama. In the television realm where he’s a highly-talented host of top-rating TV game shows, his wit, sense of humor, and instant rapport with contestants and the audience cannot be denied, earning him awards and a legion of loyal fans and followers.

And in case you haven’t noticed, Luis is also a fitness buff, with his buffed bod, chiseled abs, and an over-all robust physique. With all these fun and wholesome attributes and more, Luis is truly a perfect fit for Century Corned Tuna which is now Bigger and Hotter!
Bigger – because it comes with 25 more grams at the same suggested retail price! Hotter – because of its new and improved flavor that’s yummier and spicier!

And as with all Century Tuna variants, you can be assured of only the best quality tuna that is high in protein, low in fat, and fortified with Omega 3 and DHA.

So let’s welcome Luis Manzano and the Bigger and Hotter Century Chili Corned Tuna: Mas-Pinalaki, Mas-Pina-Hot!

After a big reveal that showcased a body reinvented by Century Tuna, stopped EDSA traffic, and sent fans on a social media frenzy, top actor James Reid appears anew in a TV commercial that gives a glimpse on how thinking like a champion has brought him to where he is now. 

There’s no denying that James Reid is one of the hottest young actors today. He’s a social media phenomenon—with millions of followers online, not counting the various fan accounts that his devoted followers set up. The highly bankable love team JaDine, in which he is paired with his reel and real life partner Nadine Lustre, has sent their legions of fans in a frenzy, whether in mall tours, concerts, meet and greets, and even online where they are constant trending topics. 
There are his chart-topping albums including Reid Alert which hit certified platinum level status last May. Then there are his box-office film successes—the 2014 romantic comedy and his launch movie Diary ng Panget; and Talk Back and You’re Dead, the teen romance flick that followed a year later. No doubt, his biggest hit to date is On the Wings of Love, the top-rating primetime series with Nadine that kept viewers glued to their TV sets until its sensational finale.  
Clearly, James Reid is on a winning streak and his steady career path is one that is marked by a succession of winning moves. Recently, he joined the ranks of  Anne Curtis and Derek Ramsey as endorser of Century Tuna, the country’s number one  tuna.
Becoming part of the Century Tuna family has certainly paid off for the young hunk. He is presently at his fittest—sculpted abs, toned muscles, firm biceps—which can be attributed to a rigorous fitness regimen and a proper diet consisting of good protein that Century Tuna can provide. It’s no surprise then that James headlines their latest campaign, where he appears in a series of sizzling television commercials: the first, a TV spot focusing on metamorphosis that sent his fans in a frenzy and created a sensation; the second, which is presently airing, revolves around the idea of commitment and loyalty.
Century Tuna couldn’t be happier for having James in its roster of celebrity endorsers. From the very beginning, they already saw a champion in him. “His story is truly inspiring,” said Greg Banzon, Century Tuna General Manager. “It speaks of transformation, the relentless desire to improve oneself. It’s a winning formula that brings many positive lessons for everyone: perseverance, keeping the faith, while staying humble and true to yourself—qualities that make James a true role model.”   

Meanwhile, for James, it’s really all about trust. “I liken it to a championship game,” he reveals. “If you want to win, you naturally want to surround yourself with a teammate you can put your total faith into. That to me is Century Tuna, and I can’t think of any other name that I’d trust to keep my body fit.”

With bated breath, we watch as James continues to transform—from a teen heartthrob to a more mature actor with the determination, the attitude and the body to conquer and win in the challenging world of show business. 

Century Tuna Superbods gets bigger, better and sexier as it celebrates 10 years of fitness and health.

Bigger, Better, Sexier. Temperatures rise across our pulsating tropical isles in what is envisioned to be the hottest Superbods search yet: the Century Tuna Superbods Nation 2016. Making a bolder statement and an even bigger splash on its 10th year of sexy, watch out as Century Tuna Superbods take the country by storm-TEN-fold!
With a lineup of enticing activities leading up to the finals night to be held on April 10, 2016 at the ultra exclusive Palace Pool Club, Century Tuna Superbods Nation 2016 promises to be the most anticipated happening this summer season-a healthy and fitness revolution to rock the nation!
“As we mark a glorious decade of promoting health and fitness through our bi-annual Superbods search, which has since become a much anticipated event, we felt that it's only proper that we raise the bar to even greater heights,” says Greg Banzon, general manager of Century Pacific Food, Inc. “Not only have we widened the scope and reach of our search, we will also be mounting a series of exciting events that form part of an over-all campaign for a change to a healthier lifestyle and reform in fitness across the country.”
Of course , headlining the Century Tuna Superbods Nation 2016 are the ultimate Superbods Anne Curtis and Derek Ramsay who will all take the stage in the sizzling finals night runways hwo that is bound to deliver an exhilarating evening of fun, fitness and fitspiration.
To take part of this much-awaited competition, simply download the Century Tuna Superbods Nation mobile app, an easy-to-use tool that's designed to help users get fit and healthy while keeping abreast of the latest news on the Superbods competition. Once registered and approved, users get to see all the features of the app, get updated on summer events and activities, join the engagements presented by Century Tuna and submit an entry to the 2016 Superbods competition. This unique app lets users vote, follow and share the journey of the Superbods finalists for the whole duration of the Superbods competition. Plus, users also get the chance to win invites to the finals and party night and grab exciting prizes as well.
Schedule of go-sees for aspiring Superbods will be held on February 9, 15, 20 and 28 at Davao City, Cebu City, Pampanga and Manila, respectively.

To help the Superbods finalists stay on track and in tip top shape, mentors and coaches, including Jim Saret and Chef Nadine Tengco, will be on hand to facilitate a Superbods Camp aimed at improving the over-all lifestyle and well being of the Superbods finalists. A superbods Weekend Fitness Fair, meanwhile, allows for consumer engagement, participation, and empowerment towards the achievement of their personal fitness goals.
“Since its inception in 2006, it has always been the vidion of Century Tuna Superbods to encourage our consumers to get healthy by living right,” Gela Gamboa, Century Tuna marketing manager relates. “Which is why, this year, we're enjoining everyone to get involved: aside form oining the search, consumers can download the app to get into the Superbods lifestyle. And then there's the Superbods Weekend Fitness Fair at Bonifacio High Street where lots of fun activities, which they can enjoy together with celebrities and Superbods finalists, await them.”
With all these exciting elements, there's no doubt, Century Tuna Superbods Nation 2016 will make this coming summer a blazing season to remember.