Get ready, Blooms and burger lovers! Jollibee, the #1 chart-leader in Filipino fast food, is thrilled to announce the 8-member girl group and rising P-Pop sensation, BINI, as its latest brand ambassadors. Known for their electrifying energy and authentic vibe representing today's generation, BINI is set to bring a fresh flair to Jollibee as the new faces behind the Cheesy Yumburger.

BINI: Bringing P-Pop to Jollibee’s Cheesy Yumburger

Since their explosive debut, BINI has quickly captured hearts and playlists with their infectious tunes, viral dances, and empowering messages. Now, they're ready to conquer taste buds with Jollibee, infusing the fast food brand with their own signature style. Their mission? To share their love for the brand and its cheesiest, beefiest, best-tasting Cheesy Yumburger, which is without a doubt a must-try for everyone who craves a blend of top-notch cheesy and beefy taste.

It’s All About the Vibe

“Siyempre na-excite talaga kami when we found out the good news. Teaming up with Jollibee feels like a dream. It’s a brand that’s just as much fun and as vibrant as we are, Also, being a proud Filipina group, we’re so happy that we get to be part of the Jollibee fam” says BINI Jhoanna, echoing the excitement of the group.

“The Best talaga para sa’min ang Cheesy Yumburger, it’s also a vibe. It’s about feeling good, having fun, and enjoying the moment, which is what our music is all about too.”

Jollibee’s Cheesy Yumburger, known for its high quality and delicious flavors that match the Filipino taste and lifestyle, is akin to the type of entertainment and style of BINI that has resonated with today’s generation – endearing both brands to its fans.

With this blockbuster pairing, Pinoys can expect more exciting things ahead – with promos and initiatives that are as engaging and spirited as BINI’s performances.

Catch the Wave of Excitement

This latest collaboration is more than just the typical endorsement—it's really a fusion of food, fun, and fandom. Jollibee and BINI are kicking off this partnership with a strong line-up of campaigns and exciting promotions that invite fans to join in on the fun. From special appearances to exclusive content, there are plenty of surprises in store for everyone.

“We’re sharing our love for Jollibee and its roster of fan-favorites; but we’re also sharing a part of our journey,” shares BINI Aiah. “We invite everyone to join us as we embark on this adventure with Jollibee. This is a perfect platform to spread more good vibes, positivity and joy through both food and music. It's going to be epic!"

So, what are you waiting for? Dive into the delicious world of Jollibee with BINI and discover why the Cheesy Yumburger is still the talk of the town.

Stay tuned to Jollibee’s social media channels on Facebook, Instagram, Twitter, and TikTok for the latest updates, promotions, and more fun with BINI and the Cheesy Yumburger.

If there’s one thing Filipinos love about food, it’s that they undoubtedly flock to dishes that give them an experience like no other. They want food that waters their mouth with an inviting aroma, gives them a great taste, and just plain feels satisfying in the mouth.

That’s why it’s not a surprise to know that something like Jollibee Yumburger is known as an all-time favorite among Pinoys.

With its langhap-sarap patty made with 100% pure beef that satisfies your various senses, the humble yet iconic item from Jollibee, the biggest fast- food brand in the Philippines continues to be a go-to snack for anyone who needs to have a great yet affordable burger that you can enjoy anytime.

One can even say that all the elements of Jollibee Yumburger put together makes for a unique sensory experience that no other burger can duplicate, which is why it is also known as the “Nag-iisang Langhap-Sarap Beef Burger”. That experience translates to a mouth-watering invitation to have a Yumburger of your own, as you can see in its latest video commercial:



“When you’re craving for a truly tasty and beefy burger, you know you can’t go wrong with Jollibee Yumburger. Its uniquely delicious and beefy langhap-sarap goodness is something that’s perfect for any occasion, which is why many Filipinos keep coming back for more,” said Mari Aldecoa, Jollibee Philippines, Assistant Vice President for Bestsellers and Ready-to-Cook Categories

Get a Regular Yumburger for only PHP 35.00 solo or a Cheesy Yumburger for only PHP 49.00 solo at all Jollibee stores nationwide. Have them safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, or #87000. Also available in Drive-Thru and Take Out!

For more info and updates on Jollibee products, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on Twitter, Instagram, and TikTok.

Want to impress your crush? Whip up a witty pickup line and serve it with the cheesiest Yumburger ever.

This is exactly what young actor Joshua Garcia does in the latest Jollibee TV commercial he stars in, along with his on-screen partner, Julia Barretto. The popular love team takes the thoughtful #SayItWithYum gesture to a new kilig-packed level as they exchange funny yet memorable lines with the new and improved Cheesy Yumburger.

Cheese truly is the way to Julia’s heart, who loves anything from a cheesy line from Joshua to creamy, melted cheese with her favorite langhap-sarap Yumburger.

“I was laughing talaga during the shoot because that line is really something Joshua would say and do,” the young actress shared. “The humor and thoughtfulness, because he knows that the Cheesy Yumburger is something that we both love, really make this kind of gesture nakakakilig and heart-warming for me.”

“Mas masarap at mas masaya talaga ‘pag cheesy,” quipped Joshua. “Especially if it’s melted cheese on my Cheesy Yumburger!”

The Cheesy Yumburger TVC is the love team’s second major project for the country’s biggest fast-food brand.

“We’re truly happy to be part of the Jollibee family,” said Julia. “I’m a true-blue batang Jollibee and I have so many beautiful memories with my loved ones and Jolly favorites. I’m so excited that Joshua is now a part of the growing Jollibee family, because I get to share this experience with him, too.”

“Jollibee is a brand truly close to my heart,” Joshua shared. “I may not have grown up with it like Julia did, but eating their food is a truly Pinoy experience. Ang suwerte nating mga Pinoy dahil may Jollibee na makakapagpasaya, makakapagpakilig, at siyempre makakabusog sa atin!”

Cheesiest Yumburger ever

The Philippines’ number one langhap­-sarap Yumburger gets a delightfully cheesy upgrade with the Cheesy Yumburger.

Designed to capture the hearts of cheese-loving Pinoys, this new and improved offering boasts of a creamy cheddar cheese melted right on top of Yumburger’s signature 100% beef patty. The melted cheese complemented by soft buns and Jollibee’s special burger dressing, make for an unforgettably cheesy langhap-sarap experience with every bite.

“We at Jollibee are always committed to constant innovation of flavors and dining experiences for our customers,” said Luis Berba, Jollibee Brand Manager for YUM Burgers. “The new and improved Cheesy Yumburger is more flavorful and delicious than ever—the perfect Jollibee offering for burger lovers who know what they want in a cheeseburger. This is why millennials like Joshua and Julia fell head over heels again with this super cheesy, langhap-sarap treat.”

“The Cheesy Yumburger has always been a favorite of mine because it’s uniquely Pinoy and affordable,” explained Julia. “Isang langhap mo pa lang, alam mong sarap agad ang matitikman mo. And now it’s cheesier than ever! How can you not fall in love with this burger?”

“Kumpletong sarap ang matitikman mo dito sa Cheesy Yumburger,” Joshua added. “And it’s made with 100% beef. Amoy pa lang, ang sarap na. Alam mo agad why it’s the best.”

Get your cheese on with the super cheesier, langhap-sarap Cheesy Yumburger, now available for dine-in, take-out, delivery, and drive-thru in all Jollibee stores nationwide. Prices start at Php45.00*.

* Prices may vary across different locations.