Poten-Cee, the top Vitamin C brand (plain adult category) in the country ¹that offers variants catering to most Filipinos’ health needs, launches its latest campaign and variant - Poten-Cee + Collagen this Women’s Month.

New Campaign: “There She Glows”

Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.

Introducing Poten-Cee + C Marine Collagen

Following the introduction of Poten-Cee + C (Bovine) Collagen in 2019, the brand now launches its new variant, Poten-Cee + C Marine Collagen this March. It harnesses the combined benefits of Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. Vitamin C helps boost the immune system2 and supports Collagen formation3, while Collagen helps keep the skin moisturized and helps improve its hydration & elasticity.4

There She Glows: Heart Evangelista

Recognizing the contributions of the modern Filipina to society, Poten-Cee + C also acknowledges the need for the women of today to stay healthy to keep them going and at the same time feel good,
glowing inside and out.

Multifaceted actress, artist, and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina - pursuing her dreams and goals while embracing self-love along the way. This is why she has been chosen as the brand ambassador for Poten-Cee + C.

“These days I shuffle between Manila & Paris, and from fashion to business. This can take a toll on my skin and so I always remember to take care of it. Poten-Cee + C Marine Collagen is my must-have as I go through my life journey,” Heart enthuses.

The launch of Poten-Cee + C’s newest campaign and variant coincides with the Poten-Cee brand’s 50th-anniversary, further highlighting the brand’s commitment to help nurture the health of Filipinos of all ages and demographics.

Poten-Cee + C Marine Collagen is available in all leading drugstores and supermarkets nationwide, as well as at PascualLab’s official Shopee, Lazada, and TikTok stores!

Fashion, wherever you are in the world, changes as seasons shift. When summer transitions into the rainy season, trust the shortest of dresses to become the longest of clothes.

Fashion also responds to the call of the times. During this pandemic, PPE’s and face masks have become the current IN thing to sport by Manila’s stylish set.

But while fashion adapts to changes, and addresses certain needs, one thing that never goes off season is the need to care for health. Luckily, the women of today have certainly learned to take a more proactive stance towards their health. Unlike a fashion emergency that may leave a gaping hole, or a loose button, they understand that it may take more than a minor stitch or a small patch to address health conditions.

Because 2020 has put us amid a terrible health war, immunity has become not just a buzz word, but the battle cry. And while immunity is something some women have invested in like a good piece of clothing or shoes, some have taken the extra step to put their hearts and minds to where their total health is concerned.

THE HEALTH ENSEMBLE

More and more women have learned not just to value a stronger immune system, but to give equal importance to caring for the other parts of their body, particularly their skin. Feeling and looking good on the whole, makes them feel healthier and more confident.

WEARING HEALTHY SKIN

The skin is the largest organ of the body¹ and it makes perfect sense to give it due attention. At about age 30, Filipinas start experiencing early indications of aging including dry skin and wrinkles. Women do not realize it but these are actually telltale signs that their skin may be dehydrated, or lacking in moisture. Other signs of dehydration could include dull, tight, sensitive skin, flaky skin, and at times, fine lines. Unbeknownst to many, even oily skin could be considered dehydrated skin.²

HEALTH MUST-HAVE

To address the skin’s need for hydration, many women have turned to collagen. Collagen is one of the most abundant proteins in the body that provides structural support for connective tissues, muscles, and skin. Collagen helps the skin become healthy by maintaining its strength and elasticity and enables it to bounce back into shape. ³

But as we age, our bodies lose the ability to produce collagen, and collagen usually depletes in time. This reduces the skin’s ability to bounce back , become less flexible, and thereby results in dryness or lack of moisture, which causes wrinkles.³

Enter Vitamin C.

The secret that some of you may not know yet is that Vitamin C does help keep our skin healthy. It plays a vital role in the production of collagen by making the process of hydroxylation possible.

So aside from helping to strengthen our immune system, and protecting us from cough, and colds.⁵ Vitamin C is essential to collagen formation, promoting healthy, hydrated skin and hair.

COMPLEMENTING SKIN HEALTH

Just like the next big thing in fashion, a good accessory is the best complement to a well-pulled off look. But when it comes to our health, since our bodies do not naturally produce Vitamin C, taking supplements could very well enhance and complement our daily health habits.⁶

The number 1 Adult Brand in Vitamin C, Poten-Cee⁷ recently rolled out the red carpet for its Poten-Cee + C variant, with fashion icon Heart Evangelista as its brand ambassadress. Heart is looked up to by many Filipinas for her beautiful skin, and the healthy habits she espouses.

Poten-Cee + C is a supplement that combines both Vitamin C and Collagen. And because it is in a hydrolyzed or broken-down format,⁸ this protein can be easily absorbed by the body and help hydrate the skin and prevent the onset of wrinkles.

One cannot stress enough the importance of health, especially immunity nowadays. But with Poten-Cee + C, the chance to also achieve healthy, glowing skin is a plus! Healthy, hydrated skin, after all, is one that will always be IN, no matter what’s OUT there.

I love my Parent very much that my siblings and cousins referred to me as “panganay na bunso”. I’m the eldest among the five sons and daughters of Tony and Lolit. Being the eldest and a loving daughter gives me the right to treat my parents sweetly and lovingly that if you'll see us in our house I'm more likely of the youngest child of the couple. 


The ironic part here is that my loving husband first tried this collagen drink which is supposed to be me but anyway he had it first and according to him his skin just became fair enough, glowy and looks young. Since aging is fast approaching perhaps will cope with my hubby also to get a try on this fountain of youth, the HyC150. Yes, will do it together this time. I will not just let my hubby be look good, me as well. This is conjugal, and we promise that we face all these together. Since my kids are near their teenage years my hubby and I needs to be look good and young like them. Maybe one day people will tell us "para lang kayong mgkakapatid ah". It's a great feeling to be a youth again.

Mommies, this is a good really news to be shared for all of you. This is the time that we need and let the youthful look be upon us, try now the HyC150.