Mommy's MAG Life: Community

SM Viyline MSME Caravan: Strengthening community ties at SM City Baguio

Community 2/26/2025 10:56:00 PM

Discover unique finds and support local businesses at the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan, happening at SM City Baguio from February 19-25, 2025.

The much-anticipated second leg of the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan is set to take place at SM City Baguio from February 19-25, 2025, bringing together an exciting array of MSMEs and community members for a dynamic shopping experience. This collaboration between Viyline and SM aims to boost local businesses while promoting community engagement, and the event is poised to be a game-changer for MSMEs in the region.

A highlight of the event will be the presence of Viy Cortez, renowned influencer and wife of popular YouTuber CONG TV. Known for her strong online following and influence, Viy Cortez will grace the opening ceremony, adding a touch of excitement and star power to the event. Her involvement in this initiative underscores the significance of the MSME Caravan as an opportunity to elevate the community.

A variety of delicious food products, like bottled Pork Sisig Barbecue, are available at the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan, which travels to SM Supermalls nationwide.

The Viyline MSME Caravan is more than just a bazaar—it’s a collaborative effort to strengthen the local economy, support budding entrepreneurs, and celebrate the diversity and creativity of the MSME sector. By bringing together small business owners, influencers, and community members, this event nurtures deeper connections and encourages greater consumer engagement.

The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan cultivates a thriving MSME ecosystem through collaboration, support, and a dynamic showcase of local talent. Photo from the Viyline Media Group.

The success of the first leg of the Viyline MSME Caravan, held at SM City Bataan last January 22 - 29, 2025, has set the stage for a thrilling second installment, and this collaboration with SM City Baguio promises to take things to the next level. With the support of influential figures like Viy Cortez, the event is bound to attract a wide audience, further solidifying the importance of MSMEs in promoting community growth.

The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan's triumphant first leg at SM City Bataan paves the way for an even more exciting continuation at SM City Baguio. Photo from the Viyline Media Group.

The caravan continues to SM City Dasmarinas from March 19-30, after its SM City Baguio stop (February 19-25, 2025). See the full schedule at www.smsupermalls.com.

Empowering MSME success at SM Supermalls

SM Supermalls champions MSME growth and sustainability by providing prime retail spaces and high-impact promotions. As home to the country’s largest MSME community, SM offers end-to-end support—from incubation to national expansion—ensuring that local businesses thrive in a highly competitive landscape.

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Building sustainable communities: The future of cities

Building sustainable communities: The future of cities 9/20/2024 09:18:00 PM

(L-R): Dr. Jennifer Marie S. Amparo, Dean, CHE, Dr. Jose V. Camacho, Jr. Chancellor, UPLB, Dr. Thomas Schneider, Chief Executive, APRU, Makati Mayor Hon. Abigail Binay, Ms. Jessica Bianca Sy, SMPHI and SMDC Lead Executive for Design, Innovation and Strategy, Dr. Edgar M. Reyes, Jr., Conference Director, ICHSPD, Assoc. Professor, UPLB, and Dr. Yekang Ko, Director, APRU-SCL, Assoc. Professor, University of Oregon.

A city's success depends on how developers create spaces that encourage movement, collaboration, and growth. It’s about embracing life fully, with the community at its core.

"At SM Prime, we have a vision for a shared future. True prosperity goes beyond financial gains. We're dedicated to developing sustainable properties and building vibrant, inclusive communities that stand the test of time," said Jessica Bianca Sy, Lead Executive for Design, Innovation, and Strategy at SM Prime and SM Development Corporation.

The 7th Annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024) Conference on Advancing Sustainable Cities and Communities through Science, Technology, and Innovations is hosted and organized this year by the University of the Philippines Los Baños (UPLB).

Sy joins a list of esteemed local and international professors, climate specialists, and government officials at the 7th Annual Conference of the Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024).

The theme for this year’s three-day conference is Advancing Sustainable Cities and Communities through Science, Technology, and Innovation.

As one of Asia’s leading integrated property developers, SM Prime’s strong track record in sustainability and disaster resilience is central to the company’s projects. In a climate-vulnerable country like the Philippines, disaster preparedness and infrastructure resilience are priorities, with a goal to scale efforts to a city level.

The rapid city growth increases energy demand, necessitating innovative and efficient renewable energy solutions. SM Prime has partnered with franchise holders to systematically manage energy use and move towards net-zero emissions.

For future large-scale master planned developments, Sy shares that SM Prime is taking a systems approach to utility infrastructure down to embedding them in the urban design guidelines at the precinct or plot level developments.

“We are developing this living framework together with our knowledge partners. Currently the ambition is to combine our efforts and actionable items under six themes of – transport, energy, water, biodiversity, built form and materials,” she said.

Sy carries this clear vision to heart as an invaluable part of the path forward. “We believe this will be the future of cities in the Philippines and we are committed to delivering it to our future generations,” she said.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future.

The 7th APRU-SCL 2024 is hosted and organized this year by the University of the Philippines Los Baňos, at the SMX Aura Convention Center, from August 6-8, 2024. For more information, email: hspdconf@up.edu.ph or visit the website: dcerp.che.uplb.edu.ph/ichspd. ###.

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