ASUS Philippines teams up with world-renowned industrial designer Kenneth Cobonpue, together with the trendsetting duo of David Guison and Arisse de Santos, for this regional competition that offers Filipinos the one-of-a-kind chance to be the designer of their own ZenFone 2 case
ASUS Philippines has joined forces with the crème de la crème of the country’s creative elite to encourage more Filipinos to showcase the diverse beauty of local culture, as well as their unique eye for design, for the #ZenLooks competition.
Internationally acclaimed and multi-awarded industrial designer Kenneth Cobonpue and style authorities David Guison and Arisse de Santos are onboard to help amplify the call for their fellow Filipinos to join in by creating their own designs for this competition, which invites individuals to submit an original case design for the ZenFone 2 inspired by the Philippines’ national colors.

Nature’s most captivating hues inspire Cobonpue
Fresh from accolades received for the outstanding venue design he conceptualized for the recently-concluded and highly-publicized APEC 2015, Cobonpue focuses his attention on the shades and shapes of nature as his design inspirations for #ZenLooks.

On partnering with ASUS Philippines for the competition, he says, “I feel humbled to be a part of a global movement that allows Filipinos to express their creative identities through a personal must-have that accompanies them in their day to day. Our mobile phones, and what we do with them, say a lot about who we are and what we love.”

Admitting his personal affinity for the ZenFone 2, he declares, “It’s the perfect phone for this campaign. As a designer, the ZenFone 2 allows me to express my personal aesthetic. It’s very important that a device latches on to its owner’s views. And as for its performance, I like that it doesn’t compromise speed and promises such a rich photography experience for anyone who appreciates style.”

He concludes, “#ZenLooks is consistent with my personal advocacy of creating original and unique designs while promoting local culture. It’s a collaborative effort between the ASUS team and aspiring artists to produce an art piece inspired by the Philippine’s iconic elements.”

Guison pays tribute to one of Ilocos Norte’s most scenic spots
As his way of reminding himself that the Philippines has so much to offer in terms of beauty and travel experiences, Guison zoomed in on the Kapupurawan rock formation in Ilocos Norte, admittedly also one of his favorite scenes, for his case design. A travel enthusiast himself, he reveals, “I always feel the need to document everything, so this image is a note to myself that there are 7,107 islands in the Philippines to explore.”

Having previously worked with ASUS as an intern, Guison shares, “I am very honored to be working with ASUS again as I have a deep appreciation for the brand. The ZenLooks campaign inspired me so much as well since I love travelling and capturing everything – which also makes the ZenFone 2, with its superb camera, a great phone match for the campaign.” And with his many blog followers, this stylephile is likewise excited to encourage others to express their own brand of creativity through the competition. “My readers are very talented and they have a keen eye for style, so I'm sure they will rock this design contest by ASUS. Plus, it's not every day you get to collaborate with such an established brand.” 

It’s a play of watercolors for de Santos The lifestyle blogger harnessed her love for watercolors in her ZenFone 2 case design. Commenting on the strong platform the competition provides for creative self-expression, de Santos says, “#ZenLooks is a great springboard for Filipinos to showcase their skills and creativity, not to mention pay tribute to the beauty of our country for the whole world to see. It also doesn’t hurt that they’re encouraged to do this with the ZenFone 2, which is classy and sleek and can match any personality or mood.”

She encourages her readers to add their personal touch to their case designs. “Envision what you want for the final look, and embrace the opportunity to use your creativity to show everyone why the Philippines is worth experiencing.”

Road to #ZenLooks: Incredible Catwalk featuring Kim Jones
Following a global introduction that launched an exciting design partnership with Italian vlogger and YouTube personality Marzia Bisognin (better known as her handle “CutiePieMarzia”), #ZenLooks likewise took off with a regional prelude highlighting a collaboration with Filipina-British fashion icon Kim Jones, which saw the popular blogger and style connoisseur going on a whirlwind 7-photo sartorial journey across seven countries in Southeast Asia in seven days with ASUS to unravel the region’s ultimate fashion story using the ZenFone 2.

Cobonpue, Guison, and de Santos all laud ASUS’ choice of Jones as the campaign’s regional ambassador. “Kim Jones as a style icon seamlessly displays what it means to travel in style. She reflects the caliber and passion of this beautiful campaign.” Guison agrees: “Kim has consistently produced quality content for her brand and she outdid herself yet again with this campaign. I enjoyed following her adventures with the ASUS team. One day they were in the busy mosques of India, the next day they were in the floating markets of Vietnam. It was exhilarating!” De Santos adds: “Her classy and sophisticated style sense makes her the perfect fit for the Incredible Catwalk.”

Over 4,000 design submissions from the Philippines so far

With influential and talented Filipinos the likes of Cobonpue, Guison, and de Santos now joining the campaign, ASUS Philippines Marketing Manager Jamie Zaldivar is confident that the competition will see an increasing representation of Filipino creative minds.

“To date, we have already received over 4,000 amazing case design submissions from the Philippines,” she says. “We have always experienced great support from Filipinos every time we launch global and regional campaigns, and this is certainly no different. It’s a great testament of how we as a people are passionate about being part of a creative movement.”

With just 2 weeks to go before the competition comes to a close, Zaldivar calls on Filipinos to get creative and join in. “Not only will you get to express yourself and your love for your country – you’ll also get to share it with the world. Plus, awesome prizes from ASUS Philippines are up at stake.” These include a ZenFone 2 deluxe (worth Php17,995) and the limited edition case designed by CutiePieMarzia for weekly winners; and, if chosen as the Grand Winner, the chance to collaborate with the ASUS design team to have his or her winning case design manufactured.

Zaldivar concludes, “We hope that Kenneth, David, and Arisse’s designs will inspire other Filipinos to keep the entries coming. We are so excited to have these three onboard as together, they represent and advocate the best of Filipino design, style, and culture, culled from their individual perspectives and experiences.”

Deadline for submission for the #ZenLooks design challenge is December 6. To join and create your entry, visit the #ZenLooks Facebook Application at https://asuscampaign.com/zenlooks/ph/.

RIIR Unveils New Style Icon Bianca Gonzales in 2013 Spring Summer Collection Launch Showcases Indigenous Tinalak Weave Technique

The Gallery, Greenbelt, Makati City: Style, substance and sustainability are fused in the newest collection presented by Rags2Riches. Inspired by the intricate designs and unique weaves of the Tinalak, RIIR launches its Spring/Summer collection called "Newel" which means "weave" in T'boli. The new collection aims to show the co-existence of three distinct element to create an elegant masterpiece: style, substance, and sustainability. The first line of bags solely designed by RIIR, the collection brings forward an intricately designed pieces to fit the style of the modern, fashion forward RIIR woman.


"RIIR's Spring Summer Collection is a stylish innovation. Utilizing the Tinala, an indigeneous weaving technique that is inspired by dreams, myths and beliefs, RIIR's newest collection is dedicated to the RIIR woman who is a person with substance and unique style," shard Joe Mark Pardinas, Sales and Marketing Manager for Rags2Riches.


The new collection boasts of vibrant and exquisite pieces like the Hedem Hobo Bag dubbed "The Thinking Woman" in Tiboli. Other must-haves include the OFi Cluctch (fire), the Kena Hobo Bag (dream) The Kulon Clutch (rain), the Kenmu Clutch (fist) and the Benwu Tote Bag (world). Every creation is sure to catch the eye with its versatility, splash of sumptuous colors and ingenious patterns.

This special event is co-presented by MetrobankCard FemmeVisa, in cooperation with Businessworld, Herword.com, and Greenbelt.

 

Last week I attended a Fashion Show, not my first time but it feels as it was because that was the first time that I saw a fashion show inside of a mall.  It was good seeing those models on the ramp showing what's new and what's trendy.  They featured some of the latest dress offered by some of the boutiques inside the SM City North EDSA.



In some of the fashion shows that I have attended they showcased collections made by designers but in this specific show models showcase different day to day wearable items.   If I have an opportunity to buy, I will buy some of the dress that I saw during the Fashion Show but of course with our lifestyle, priorities used addressed.






Though the show was short, people were able to stop with their shopping time and tried to watch the fashion show.  I can say that some of them were inspired to buy some of those clothings.


It was really an experience!

Here's something from BUM for the teens who wants to get noticed instantly.

Standing out at school doesn’t mean you have to constantly challenge the rules and break your school’s dress code.

So before you walk down the crowded hallway again, make sure you’re clad in cool pieces and armed with the right accessories that would reflect your no-nonsense rebel attitude.

Taking off from its successful “Teevolution” campaign, which called forth an outpour of vibrant colors, bold prints, and graphic ethnic patterns, innovative brand BUM helps the youngsters today stand out by upping their style quotient and street cred before the school year starts.

Veering away from the normal and the ordinary design concepts of most local clothing labels, BUM comes up with stylish yet functional bags that carry the brand’s style philosophy: the Modern Goth Look with a touch of Glam Rock (think studded pieces, motorcycle jackets, tapered pants, oversized shirts, and the like).


This utilitarian concept was made casual by BUM, turning motorcycle jackets into cropped ones, and with notched collar jackets for boys. They can also go for the “casual cool” look with chino cuffed pants that allow them to swing from schoolwork to play without breaking a sweat.

Girls, who love pieces that can be mixed and matched with their favorite tops and bottoms, will be delighted to know that BUM has whipped up something new for them, as well. BUM introduces the rayon fabric for girls and exciting new designs such as 2-in-1 tops, casual blazers, and blouses with built-in mini designed to look like tunics.

Skinny jeans and jeggings have also found their way into BUM’s new collection. Stylish yet comfortable, these pants can flatter any shape and can be worn with a baggy top, a comfy cardigan, or a fitted jacket to create proportion. Girls with short legs can pair these with heels (stilettos or knee-high boots), while long-legged girls can opt for comfy flats.

Making a statement, however, is not limited to a person’s wardrobe. BUM has also come up with trendy bags that can complete one’s getup.

Splashed with catchy, statement patterns, the BUM Tote bag for girls/teens, for instance, are printed with provocative messages that speak volumes about the wearer’s personality or mood for the day.


Made of printed canvas mixed with poly-fine fiber, the BUM Reversible Bag is designed with eye-catching patterns and minimal accent details. Since both sides (inner and outer) have designs, it’s like having two bags in one!

Going back to school has never been this cool and fashionable.

BUM is available in leading department stores nationwide. For more information, visit www.bumequipment.com.ph or like them on Facebook at http://www.facebook.com/bumequip.