Dennis Chua, Brand Manager of Domex and Cif; Tess Tatco, Head of Avida Corporate Marketing and Nancy Delegencia, Head of Avida’s Customer Care Unit

Finite land resources in the metro have led to more and more Filipinos switching to living high above the cities. The growing demand for dynamic urban environments, wherein the comforts of security, proximity to the conveniences of the city, and refreshing atmospheres reminiscent of hotels meet, made vertical living an ideal choice for life starters and most urban dwellers. The popularity of vertical living has paved the way for a booming property industry, giving rise to numerous condominiums that offer the same comforts. But whether you live in a condo or house and lot, the importance of maintaining a clean home for a healthy family is of utmost importance to Avida. “We in Avida believe that cleanliness is crucial to those seeking to set off to a great start with their new beginnings in life, largely due to our belief that starting out in a clean home will create healthy and happy families,” said Tess Tatco, Head of Avida Corporate Marketing. “Unilever Homecare is pleased to partner with Avida in its endeavor because we believe in making life’s new beginnings healthy and clean especially when it concerns families and communities,” said Dennis Chua, Domex and Cif brand manager.



Avida and Unilever’s globally trusted home cleaners DOMEX and CIF share this cause, and are working hand-in-hand to promote healthy living and proper hygiene among Avida homeowners by raising awareness on the use of household cleaning products and encourage developing a habit of keeping homes clean within Avida communities.
Both are promoting healthy living through programs on proper cleaning and sanitation. In partnership with the communities’ respective homeowners associations/Condo Corp. and Avida Customer Care Unit headed by Nancy Delegencia, Unilever will conduct a series of educational talks that will initially benefit more than 6,000 Avida homeowners in Bonifacio Global City, Quezon City, Muntinlupa, Parañaque, Cavite, NUVALI.
A cleaning caddy containing a range of Unilever’s household care products such as Domex multipurpose cleaner, Domex toilet bowl cleaner, and everyday household cleaning product. Cif will also be given out to new condominium and house and lot homeowners upon the turnover of their units.
The use of right cleaning products complements Avida promoting healthy living through proper ventilation, free-flowing air and sunlight present in all Avida units. Avida and Unilever thru Domex and Cif are together in this venture for clean and healthy homes, for happier families and better communities.
This partnership is aligned with the Domex 1 Million Clean Toilets campaign, which aims to raise awareness on proper toilet sanitation and provide access to basic sanitation for the less fortunate. This falls under the Unilever Sustainable Living Plan that aims to help improve the health and well-being of more than a billion people. This is in an effort to possibly see a reduction in the number of cases of diarrhea, reported to be the second leading cause of death among children below 5 years old in the Philippines.
So far, the movement has been continuously receiving pledges and it hopes to achieve one million clean toilets, in time for World Toilet Day in November.
Everyone is encouraged to join by signing up for the 1 Million Clean Toilets campaign. Simply visit www.facebook.com/DomexPhilippines, like the page, and pledge by clicking the “One Million Clean Toilets” app or “Pledge Here” button.