Global apparel retailer UNIQLO announces the launch of the 2023 Fall/Winter collection for JOIN: THE POWER OF CLOTHING, a campaign supporting UNESCO activities to reduce marine debris. The new items, the final in the series featuring popular cartoon character Doraemon, will be available at UNIQLO stores throughout Japan and the uniqlo.com online store from Friday, October 6.

JOIN: THE POWER OF CLOTHING is a customer-participation project that connects the “power of clothing” with actions for a more sustainable world. Items for the 2023 Fall/Winter collection are the Doraemon Sustainability Mode Fluffy Yarn Fleece Full-Zip Jacket, and the Doraemon Sustainability Mode Toy, both made of 100% recycled polyester fabric. The Full-Zip Jacket features a small Doraemon Sustainability Mode motif on the chest, and the Toy is UNIQLO’s first plush toy made from fluffy yarn fleece material. This will be the final Doraemon Sustainability Mode collection.

For every purchase of products eligible for the campaign, which include Doraemon Sustainability Mode items and other fleece items made from recycled polyester, Fast Retailing will donate US$1 to UNESCO to support its international initiative to reduce ocean garbage, which includes educational programs to raise awareness of marine debris issues.*

* The maximum donation amount is US$1.5 million (approx. ¥200 million). Donations will be made by UNIQLO parent company Fast Retailing Co., Ltd.

Doraemon Sustainability Mode Products

Launch Date: October 6, 2023 (Friday)

Items: 

Doraemon Sustainability Mode Fluffy Yarn Fleece Full-Zip Jacket 1 Design Php 1,490 

 

 

Doraemon Sustainability Mode KIDS Fluffy Yarn Fleece Full-Zip Jacket 1 Design Php 990 

Doraemon Sustainability Mode Toy 1 Design Php 990

Website: https://www.uniqlo.com/jp/en/contents/sustainability/jointpoc/

See the special website for other JOIN: THE POWER OF CLOTHING products eligible for donations.

Special website to learn about ocean garbage

The JOIN: THE POWER OF CLOTHING special website contains content to learn about ocean garbage. Continuing from the previous season, the site features interviews with experts, videos about marine debris issues, and advice for reducing plastic waste in our everyday lives. The site also includes reports on how donations made through the JOIN: THE POWER OF CLOTHING project since 2022 (approximately US$ 3 million) have so far been utilized.

About Doraemon Sustainability Mode

Beloved for more than 50 years, the cat-type robot Doraemon is a worldwide popular manga and anime character from the 22nd century. Always kind and ready to help, Doraemon pulls all sorts of secret gadgets out of his fourth-dimensional pocket to solve problems throughout his many adventures. In Sustainability Mode, Doraemon joined UNIQLO as a global sustainability ambassador, to show us how sustainable steps can be our secret gadgets to help transform the world into a better place for all.

UNESCO (the United Nations Educational, Scientific and Cultural Organization)

UNESCO is the United Nations Educational, Scientific and Cultural Organization. It contributes to peace and security by promoting international cooperation in education, sciences, culture, communication, and information. UNESCO promotes knowledge sharing and the free flow of ideas to accelerate mutual understanding and a more perfect knowledge of each other's lives. UNESCO's programs contribute to the achievement of the Sustainable Development Goals defined in the 2030 Agenda, adopted by the UN General Assembly in 2015. https://www.unesco.org/en

It's Saturday and it's bonding day for us. After a week, both of our kids and us  survived their school days and for that they both deserve a great treat. A weekend treat that both of them will definitely enjoy.

As always our bonding moment together with my hubby and my kids is dubbed as "Date with my boys" and for this particular weekend we had our malling and our dinner date as prelude to what Viva Entertainment has for us. It was an opportunity to watch the advanced screening of Stand By Me Doraemon.

Well, my husband and my kids also watch this animated TV series Doraemon, so in other words I also get to have a glimpse of what they are watching. Doraemon got a very familiar tune that we always listen to, so whenever that music is played we already know what is on the TV screen. So, when the kids learned that we're going to watch a Doraemon movie they were very much excited.


My first impression through their poster was that the Doraemon movie is a sad movie because of the teary Doraemon on the poster. But, gladly it turned out fun and enjoying. There is a part that made me cry a little but all in all it teaches lessons in life, specially for the kids.

Doraemon is timely that the school days started because bullying has been a problem in some schools. Kids will get many lessons on this movie that they will apply on their daily lives.

Here are some insights about Doraemon.

Since its TV appearance in the '70s, Doraemon has been one of the most loved cartoon characters that emerged from Japan. It is also one of the longest-running animated series the world has ever seen. Created by FUjiko F. Fujio, this adorable, time-traveling, gadget-wielding robotic cate first came out on print in the late 60s. This June, Doraemon is back to conquer Philippine cinemas and capture Filipino's heart.

Stand By Me Doraemon combines some of the greatest episodes of the Doraemon series with some additional elements to create a new but nostalgic story. The movie takes us to the suburbs of Tokyo where a 10 year old boy name Nobita lives. One day, a boy appears in front of him, claiming that he is Sewashi Nobi, Nobita's descendant of four generations which came from the 22nd century. With his is a 22nd century cat-type robot named Doraemon who helps people with its secret gadgets. Sewashi says that his family is suffering because of Nobita's current miserable life due to bullying. So in order to change this disastrous future, he will leave Doraemon with Nobita to serve as his caretaker. Doraemon has a pocket from which he produces gadgets, medicines, and tools from the future. Doraemon must see to it that Nobita can already stand up for himself and live happily before Doraemon can go back to the future.

Fans of the Doraemon series may remember that the first encounter of Doraemon and Nobita was entitled "All The Way From The Country of the Future". The story of their friendship is a areal tear-jerker.

Stand By Me Doraemon is the very first 3DCG animation of Doraemon, directed by Takasi Yamazaki and Ryuichi Yagi, who were also ehind the series "Always: Sunset on Third street" and "Friends: Naki on the Monster Island", which caused  swirl of sensation ll over Japan with its world class 3DCG production.

A uique filming technique was used for this award-winning movie. The creators said, "unlike the usual ethod of postscoring, dialogues and music/sogs re recorded before filming. For this ovie, sounds, mouth movements, expressions and the character movements are made after the voice actors record their parts. Therefore, there is no discomfort between the sound and the animation. Though it is animation,it has a feeling of a live-action film".

Winner of "Japan  Academy Prize for Animation of the Year" at the 38th Japan Academy Prize and "Best Film Award" at Tokyo Anime Award Festival 2015, Stand By Me Doraemon is released and distributed by VIVA International Pictures and MVP Entertainment. Showing on June 17 o Theaters nationwide.

Mommies, this will be your bonding moments with your kids and reward them after a week in school. Lots of lesson will gain in the movie.

For more info on Stand By Me Doraemon visit: Facebook: VIVA FIlms/MVPEntertainment Philippines Twitter: @VIVA_FIlms/ @MVP_PH and on Instagram: @viva_films / @mvp-ph