It’s official! Jollibee’s Cheesy Yumburger has once again taken the fast-food scene by storm, now championed by the rising P-Pop group, BINI.

Dubbed as the cheesiest, beefiest, and best-tasting cheeseburger by the trending OPM sensation, it's not just about flavor; it’s about a lifestyle choice that keeps up with today's generation, one that never settles for less than the best. It's about being at the top of their game, something that Jollibee and BINI always strive to be.

Double the Patty, Double the Joy

The Cheesy Yumburger isn't your average cheeseburger. Its secret? A perfectly seasoned beef patty paired with a creamy slice of cheese, hugged by soft and fresh buns.

It’s this simple yet timeless combination that makes the Cheesy Yumburger a standout—a cheeseburger that’s all about hitting the right notes of taste and satisfaction.

Best of all, Jollibee is now introducing the Double Cheesy Yumburger, the same Cheesy Yumburger you know and love, but double the patties, double the cheese and of course, double its signature dressing.

BINI’s Beat: Singing Praises for the Best

"Wala talagang tatalo sa Cheesy Yumburger, ever since bata pa kami, special talaga ito para sa’min," shares BINI Maloi, one of the electrifying voices of BINI. "It’s like finding the perfect beat to our song—it just clicks. As performers, sa mga recording, live performances or even during the song-writing process, nakakatulong talaga kung may masarap na meal to fuel the creative process. The Cheesy Yumburger is just the perfect meal for that. This isn’t just any cheeseburger; it’s a taste of what being young and joyful is all about."

“And ngayon, may Double Cheesy Yumburger na! For sure, dahil diyan, mas magiging ganado kami gumawa ng bagong songs and dance moves para sa mga Blooms!” added BINI Sheena.

Join the Cheesy Yumburger Movement

This is not just about enjoying a meal; it's about being part of a movement that celebrates top-tier quality and the joy of living in the moment. The Cheesy Yumburger invites everyone to be part of this delicious revolution, where every bite is a statement of choosing only the best.

"So tara na, mga Blooms! Enjoy natin yung Cheesy Yumburger, the best cheeseburger out there," invites BINI Mikha. "It’s more than just eating; it’s about the full experience, it's about celebrating what tastes right and feels right."

Available nationwide, the Cheesy Yumburger is ready to cater to your cravings whether you’re dining in, taking out, or ordering from your favorite delivery app. You can enjoy the Cheesy Yumburger Solo for only P65 and the Double Cheesy Yumburger Solo for only P124 Don't miss out on the cheesiest, beefiest, best-tasting burger in town—find out why it's still undeniably the food sensation everyone is talking about!

Join the conversation and keep up with the latest from Jollibee on Facebook, Instagram, Twitter, and TikTok. Get ready to be part of something big—taste the burger that’s still the #1 standard in flavor!

Get ready, Blooms and burger lovers! Jollibee, the #1 chart-leader in Filipino fast food, is thrilled to announce the 8-member girl group and rising P-Pop sensation, BINI, as its latest brand ambassadors. Known for their electrifying energy and authentic vibe representing today's generation, BINI is set to bring a fresh flair to Jollibee as the new faces behind the Cheesy Yumburger.

BINI: Bringing P-Pop to Jollibee’s Cheesy Yumburger

Since their explosive debut, BINI has quickly captured hearts and playlists with their infectious tunes, viral dances, and empowering messages. Now, they're ready to conquer taste buds with Jollibee, infusing the fast food brand with their own signature style. Their mission? To share their love for the brand and its cheesiest, beefiest, best-tasting Cheesy Yumburger, which is without a doubt a must-try for everyone who craves a blend of top-notch cheesy and beefy taste.

It’s All About the Vibe

“Siyempre na-excite talaga kami when we found out the good news. Teaming up with Jollibee feels like a dream. It’s a brand that’s just as much fun and as vibrant as we are, Also, being a proud Filipina group, we’re so happy that we get to be part of the Jollibee fam” says BINI Jhoanna, echoing the excitement of the group.

“The Best talaga para sa’min ang Cheesy Yumburger, it’s also a vibe. It’s about feeling good, having fun, and enjoying the moment, which is what our music is all about too.”

Jollibee’s Cheesy Yumburger, known for its high quality and delicious flavors that match the Filipino taste and lifestyle, is akin to the type of entertainment and style of BINI that has resonated with today’s generation – endearing both brands to its fans.

With this blockbuster pairing, Pinoys can expect more exciting things ahead – with promos and initiatives that are as engaging and spirited as BINI’s performances.

Catch the Wave of Excitement

This latest collaboration is more than just the typical endorsement—it's really a fusion of food, fun, and fandom. Jollibee and BINI are kicking off this partnership with a strong line-up of campaigns and exciting promotions that invite fans to join in on the fun. From special appearances to exclusive content, there are plenty of surprises in store for everyone.

“We’re sharing our love for Jollibee and its roster of fan-favorites; but we’re also sharing a part of our journey,” shares BINI Aiah. “We invite everyone to join us as we embark on this adventure with Jollibee. This is a perfect platform to spread more good vibes, positivity and joy through both food and music. It's going to be epic!"

So, what are you waiting for? Dive into the delicious world of Jollibee with BINI and discover why the Cheesy Yumburger is still the talk of the town.

Stay tuned to Jollibee’s social media channels on Facebook, Instagram, Twitter, and TikTok for the latest updates, promotions, and more fun with BINI and the Cheesy Yumburger.