After months of eager anticipation, the moment has finally arrived! Pregnancy is an extraordinary journey, and as mamas approach the final stretch, it's crucial to ensure you are well-prepared for the big day. edamama, a trusted partner in parenting, is excited to introduce the Ultimate Hospital Bag Checklist.

Preparing for your hospital stay is a vital aspect of getting ready for the little one's arrival. To simplify this process, we've developed a straightforward and comprehensive checklist, covering everything the family unit would need. Our goal is to provide an insightful guide, carefully crafted to ease any concerns and infuse a sense of excitement as you embark on this new journey.

Best Time to Prepare Mama’s Hospital Bag

Since every pregnancy is unique, we recommend preparing your hospital bag as early as 30 weeks, but no later than 38 weeks. Having a bag ready ensures everyone is well-equipped and can focus on the joyous moment of welcoming a newborn into the world.

Hospital Bag Checklist for Mama

Birth plan: Keep it easily accessible and ready for discussion

Comfortable clothes: Robes, pajamas, slippers and socks are a must. Pro tip: carry a sweater as it can get cold inside hospitals!

Postpartum binder: a must-have for recovery comfort!

Toiletries: Essentials like toothbrush, skincare, lip balm, hairbrush, hand sanitizer, mouthwash, makeup remover, facial wipes and deodorant. If you have a favorite soap and shampoo/conditioner, carry them along if you opt to take a shower post delivery.

Nipple cream and breast pads: For comfort and protection as you establish your milk supply.

Nursing bras: Convenient and comfortable for your changing breasts

Nursing pillow: Check with your hospital if this is provided! If not, carrying your own can help maximize yours and baby’s comfort

Nursing Cover: Handy especially given the frequency of visitors in your room.

Adult diapers and postpartum absorbent underwear: For support and comfort

Snacks and water bottle: To recharge your energy after giving birth, for those in between meals hunger pangs and to ensure you stay hydrated

Breast pump: If you want to get a headstart on pumping and/ or to get guidance on usage with a lactation consultant

Going-home clothes: Choose clothing that is loose, comfortable and breastfeeding friendly. And don’t forget to bring slip-on flat shoes for ease.

Gadget charger: keep it handy so you never miss a precious moment with the little one!

Hospital Bag Checklist for Baby

Pedia’s contact info: Keep essential contact details to reach the baby's pediatrician and your chosen lactation specialist (check with your hospital)

Hospital outfits and going home clothes: Onesies, blankets, beanies, mittens and booties. Pro tip: we recommend full length zipper onesies for maximum ease in changing baby’s outfits routinely Swaddles, muslins and sleep sacks: To maximize baby’s comfort

Baby toiletries and diapers: Cleansing gels, wipes and newborn diapers.

Car seat: Reliable and trusted gear for going home.

Hospital BagChecklist for the Partner

Hospital paperwork, IDs and insurance documents (if applicable). To save time and ensure a smooth check in and check out process

Sleeping gear and pillow: Ensure comfort during limited-space sleeping arrangements.

Extra clothes: Including a sweater in case of cooler temperatures indoors

Cash: To keep on hand for any unforeseen expenses.

Gadgets: Camera, tripod, phone charger

Having a reliable ally is a necessity as you get ready for this wonderful adventure into parenthood. edamama, the leading parenting platform that offers trusted and loved brands from the Philippines, has planned a one-stop shopping and education event for new parents. The New Mama Expo from March 1-3 2024 is bringing more than 250 family brands to Megatrade Hall 2-3, SM Megamall, with deals upto 70% off!

“As a mom-to-be navigating pregnancy in the pandemic, I felt the weight of endless product scrolls, questioning their credibility.” Bela Gupta, CEO and founder of edamama shared. “edamama started because I knew there were a lot of parents out there who were just like me and I wanted to give them a hub where parents could access trusted and reliable brands for their family. The New Mama Expo 2024 is our gift to parents—a blend of shopping and learning experiences. We hope that we've fulfilled our purpose as the leading parenting ally in the Philippines, simplifying the journey for every parent.”

Make the journey as a parent easier and more pleasurable by learning from our experts and doctors in our learning zones on pregnancy and parenting. Enjoy shopping essential supplies and discounted buys on all of the leading brands when you register (for free) by clicking this link.

Stay connected with edamama on social media and download our app:

Web: http://www.edamama.ph
Facebook: https://www.facebook.com/edamama.ph
Instagram: https://www.instagram.com/edamama.ph
TikTok: https://www.tiktok.com/@edamama.ph
LinkedIn: https://www.linkedin.com/company/edamamaco
Youtube: https://www.youtube.com/channel/UCUKcx-rUn_v0mz07FrKav9Q
App: Apple App Store, Google Play Store, and Huawei AppGallery

Leading online-to-offline parenting platform edamama launched a donation drive to give support and bring joy to underprivileged pregnant women, youth, and orphans in the Philippines.

As part of their “edamamasko po!” holiday campaign, edamama reintroduced its annual “Gift to Give” initiative to gain support from its customers through the first-of-its-kind online gift registry service in their app. edamama, with its employees and merchants, also came together to deliver more pamasko to the chosen charities.

edamama partnered with Tahanan ng Pagmamahal and Generations-Home, which has a network of 69 beneficiaries combined.

Generations-Home provides children in need with care and a home of their own. Their efforts and interventions with Pregnant Women in Crisis (PWIC) are vital to bringing positive change in a nation where 6 million children struggle with the difficulties of being vulnerable or orphaned.

“The donations [from edamama] will impact mothers in crisis, potentially keeping families together,” Jasmin Buma, Generations Home’s Director of Partnership and Advocacies, said. “Alongside the medical care and counseling our team provides, these donations meet our mothers' needs, easing their worries about survival. Ultimately, the goal is to provide PWIC with a safe space, empowering them to make the best decisions for themselves and their children.”

Meanwhile, Tahanan ng Pagmamahal Children's Home aims to provide children with a caring and encouraging environment that attends to every aspect of their well-being, with services on health and medicine, psycho-social care, education, reunification, and spiritual enhancement.

To facilitate gift-giving, each organization created a Gift Registry on the edamama app. This feature allowed customers to easily select items for donation, with each order securely and lovingly gift-wrapped and hand-delivered by the edamama team last January 11 and 13.

"Supporting those in need during the holidays was what we wanted Gift to Give to achieve and we’re glad that we can do so,” Bren Esguerra, edamama’s Business Development Director, said during the turnover ceremony. “Having witnessed first-hand the positive impact of our donations to the women and children supported by Tahanan ng Pagmamahal and Generations-Home, we are even more determined to continue the program with the support of the edamama community."

edamama extends their gratitude to everyone who joined Gift to Give, for imbibing the true essence of the holiday season in spreading kindness and joy.

With another exciting campaign in the works, edamama continues to align with its mission to make parenting easy for mamas and papas in the Philippines with the upcoming New Mama Expo. Dubbed as the biggest shopping and learning event for new mamas, the event is expected to bring together 20,000 parents to discover and experience over 250 trusted and loved brands at the Megatrade Hall 2-3 in SM Megamall on March 1-3. Interested attendees may pre-register for free to unlock big discounts and treats by using this link.

Stay connected with edamama on social media and download their app:

Web: http://www.edamama.ph
Facebook: https://www.facebook.com/edamama.ph
Instagram: https://www.instagram.com/edamama.ph
TikTok: https://www.tiktok.com/@edamama.ph
LinkedIn: https://www.linkedin.com/company/edamamaco
Youtube: https://www.youtube.com/channel/UCUKcx-rUn_v0mz07FrKav9Q
App: Apple App Store, Google Play Store, and Huawei AppGallery

Nish D’Souza and Bela Gupta D’Souza, founders of edamama, the leading online-to-offline parenting platform in the Philippines, were selected as one of the distinguished entrepreneurs in the 40th Virtual International Selection Panel (vISP) hosted by Endeavor.

Endeavor, the premier international community for high-impact entrepreneurs, recently hosted its 40th Virtual International Selection Panel (vISP). During this panel, edamama founders Bela Gupta D’Souza and Nish D’Souza were selected as part of Endeavor’s latest global cohort of Endeavor Entrepreneurs.

With the goal of building healthy entrepreneurial ecosystems in developing and underrepresented countries, Endeavor serves as a beacon for startup founders who “dream big, scale fast, and give back”.15 entrepreneurs from seven innovative, high-growth ventures around the world were selected at the organization's most recent vISP following a rigorous, multi-step evaluation process, which has a historical acceptance rate of less than 5% based on candidates screened. Endeavor now supports over 2,500 entrepreneurs who are leading over 1,500 businesses in over 40 global markets.

edamama, the leading online-to-offline parenting platform in the Philippines founded by Bela Gupta D'Souza and Nishant D'Souza, stands out among Endeavor's latest selections. When edamama was launched in 2020, its founders set out on a mission to build a personalized, community-driven platform where families could find a trusted assortment of authentic, affordable and quality products for their children, family and home.

Three years since its launch, edamama has delivered over 3.5 million essential products to Filipino households across the country via its proprietary ecommerce app – which was one of the top 10 most downloaded shopping apps in the country last year. Due to its rapid expansion, the company has grown to become the largest online-to-offline parenting platform in the Philippines. In addition to its app, edamama hosts the largest annual family shopping and learning expo, and has also begun rolling out brick-and-mortar stores across multiple malls in Metro Manila.

To date, edamama has raised over $35 million in venture funding from leading strategic and financial investors, including Gentree Fund (anchored by the Sy family), Gokongwei Group’s Robinsons Retail, Ayala Corporation’s ACTIVE Fund and Kickstart Ventures, Foxmont Capital Partners, as well as regional heavyweights such as Alpha JWC Ventures, GS Group and Innoven Capital (anchored by Temasek).

edamama aims to become Southeast Asia's leading parenting brand. Made by parents for parents, edamama is dedicated to giving families access to a range of well-chosen, genuine, and competitively priced parenting products, paired with expertly written content and a well-engaged community of parents to support their journey.

Stay updated on edamama's activities and offers by following their official channels on Tiktok, Instagram, Facebook, and their website. You may also visit their stores in SM Southmall in Muntinlupa, Glorietta Mall in Makati, and Robinsons Magnolia in Quezon City. Download the edamama app on the PlayStore, App Store, and Huawei App Gallery.

For more information on edamama, visit them online at:

Web: http://www.edamama.ph
Facebook: https://www.facebook.com/edamama.ph
Instagram: https://www.instagram.com/edamama.ph
TikTok: https://www.tiktok.com/@edamama.ph
LinkedIn: https://www.linkedin.com/company/edamamaco
Youtube: https://www.youtube.com/channel/UCUKcx-rUn_v0mz07FrKav9Q
App: Apple App Store, Google Play Store, and Huawei AppGallery

Edamama, one of the nine Philippine-based companies included in the Forbes Asia 100 to watch, is gearing up for the most joyful season of the year. The Philippines' premier online-to-offline parenting platform has announced its biggest event of the year – The Family Expo 2023. From September 15 to 17, 2023, the SMX Mall of Asia will be transformed into an enchanting Christmas Candyland, setting the stage for an unforgettable festive experience.

Bela Gupta, co-founder of edamama, eagerly declares, "Embark on an exciting journey at The Family Expo 2023, where you can experience the perfect blend of joy and savings. This event is more than a shopping spree, it's about creating memories that families will cherish.” Get ready for an enchanting journey as edamama unveils an extraordinary lineup that will make this year's "ber months" truly unforgettable! Prepare to dive into a world of boundless joy, exciting activities, and unbeatable offers from your favorite brands. We're here to ensure every hard-earned peso transforms into a treasure trove of delight. Imagine exclusive deals that slash prices by up to a staggering 90% from more than 250 beloved mama, baby, kid, and household brands. Brace yourself for the thrill of grabbing unbeatable discounts that make your heart race!

But that's not all - the excitement doesn't stop there. Here's a sneak peek at what's in store:

Pampers: Pamper your little one with up to an incredible 50% off on a wide range of diapers and wipes.

Chicco: Embrace savings of up to 50% on handpicked gear items that your family adores.

Pigeon: Unlock a jaw-dropping discount of up to 60% on sterilizers and maternity essentials.

Johnson's: Elevate your bath and body care routine with an exclusive buy-one-get-one offer on select bundles.

Avent: Experience up to 30% off on selected bottles and sterilizers.

Fisher Price & Bright Starts: Delight in up to 50% savings on selected toys that spark creativity

Barbie & Hot Wheels: Ignite your child's imagination with up to 30% off on selected toys.

Bean: Locally-designed prints by Filipino artists starting at P199

Anko: Enjoy up to 40% off on select Nursery, Baby Gear, and Toys must-haves!

These exclusive deals, available in limited quantities daily and on select items, have been meticulously curated to ensure that customers can secure the best offers while managing their expectations.

Attendees can also look forward to meet and greet their favorite mom celebrities, Iza Calzado Wintle, Vien Iligan-Velasquez, Ciara Magallanes aka Mommy Diaries, and Bianca Gonzalez Intal, enchanting kids' play zones, appearances by beloved mascots, exhilarating raffles featuring prizes worth an astounding P300,000+, and complimentary loot bags packed with treats valued at over P1,000.

Esteemed Filipina actress and brand ambassador Iza Calzado expresses her enthusiasm for the upcoming festivities, noting, “The Family Expo 2023 encapsulates the essence of family, love, and happiness. Apart from the incredible deals, it is a space where families can immerse themselves in the magic of the season and create cherished moments together."

Nish D'Souza, co-founder of edamama, underscores, "The Family Expo 2023 is a testament to our dedication to making parenting a joyful journey. We understand that Christmas is about giving, so we are delighted to provide the best offers and discounts from our partner brands. Our aim is to help families find the best products and deals while embracing the holiday spirit.”

Admission is free, but attendees are encouraged to pre-register for a chance to win delightful surprise gifts. Secure your spot by registering here.

Stay up-to-date with edamama's vibrant offerings and activities by following their official website and social media channels. Alternatively, visit their physical locations at SM Southmall, Glorietta Mall, and the soon-to-open Robinsons Magnolia. Don't miss out on the edamama app, available on the Play Store, App Store, and Huawei AppGallery.