Good news to every one!  Here is another treat for everybody from Unilever and I'm very sure that we will enjoy it.  Of course, I'm pretty much sure that a lot of us are using Unilever hair products and other brands.  With this we can, that all of us will be having  a greater chance in winning different prizes in every pack. 



Unilever, one of the leading brands in hair and other brands like Dove, Sunsilk, Vaseline and Clear are partnering with the biggest companies in the country for a celebration like no other.  The Great Hair Blow Out is Unilever's way of rewarding its loyal customers who have made Unilever's Shampoo brands leaders in its category. Together with Ford, Smart, Cebu Pacific, Samsung, McDonald's David's Salon, Cebuana Lhuillier and National Book Store.



If you have read my article about the Unilever's Sachet Recovery Program last month well your in luck because this is their another treat for those who patronize their products and of course this is their campaign targeting to collect 18 million sachets. All these empty sachets will then be shredded and used to help create various materials such as cement pavers. These will be donated to selected communities all over the Philippines to be used to construct pathways and pavements.



It seems that they are not only thinking about the company but they are also thinking and helping the communities to save the environment and help others as well.  Well perhaps this is their way of making housewives to be more vigilant in saving the environment since most of us Moms are left inside the house and the products have some of moms widely used household products. 

"The Great Hair Blow Out is our treat for the people we serve for their continous support throughout the years. We are excited for them to receive the many surprises that we've prepared for them. And of course, we couldn't have done this without our partners", says Gina Lorenzana, Unilever's VP for Personal Care.

So hurry mommies buy now your favorite products from Unilever to have a chance to win on The Great Hair Blow Out that will lasts from October 1 to December 30, 2012. To join, just buy any specially marked packs and peel back to reveal your prizes.

Have you noticed the commercial of Surf Powder regarding their promo. According to surf, you can exchange the sachet of surf into 25 free texts load to all Cebuana Lhuillier outlet. Yes, it is the Sachet Recovery Program.

Last week I attended the event about the Building Blocks for Change Media Launch with the three of the biggest brands in the Philippines namely Unilever through Surf with its partners Smart Communications and Cebuana Lhullier.


During the event there was a demonstration on how the sachets are shredded into pieces.  Then the shredded sachet will be included and combined in the process of creating a Hollow blocks which will be use for building schools and other useful item.


The three companies revealed that the sachets collected from the program's Fiesta ng Surfresa promo were converted into 30,000 cement pavers and donated to 30 beneficiary public schools nationwide.  These includes the schools of Ilaya Elementary School in Tanay, Rizal; Dualtech center in Canlubang, Laguna, Candau-ay Elementary School in Dumaguete; and Balulang National High School in Cagayan de Oro.

This is really an amazing making the three companies combine their effort to have a greener living.  Not just to help those schools by providing useful items but also saving the environment plus of course the 25 free texts credits in exchange of empty Surf sachets which can be of very much help in emergency cases.


According to Mr. Orlando B. Vea, Smart co-founder and Chief Wireless Advisor, the Building Blocks for Change created a very meaningful action. "We are grateful for the opportunity to contribute to this Unilever initiative, through the use of Smart SMS service as a means to reward customer's participation in a worthwhile cause."

"Not only does the Sachet Recovery Program address our challenges on waste, it also encourages Filipinos to take a positive action to have healthier surroundings", said Cebuana Lhuillier President and CEO Jean Henri Lhuillier.


"Each Filipino can be a building block for positive change", said Unilever Philippines Chairman and CEO Peter Cowan. "This is only the beginning of our campaign for cleaner, greener living".  Launched in 2012, the Sachet Recovery Program is just one of the various projects of Unilever Philippines under the Unilever Sustainable Living Plan, a global campaign which aims to reduce the company's environmental footprint while growing its business.

Imagine mommies, almost 15,000 sachets or 15 kilos of sachets are equivalent to one chair which is explained by Mr. Chito Macapagal, the Senior Officer of Unilever.  So, those who wants to exchange their empty Surf sachets into free text, you are helping also the different beneficiaries of this program. Simple things yet big impact for better development of our environment.

One of the world's leading suppliers of food, home and personal care products, the Unilever Sustainable Living Plan has three key targets that it aims to achieve by 2020:
1. Help more than a billion people improve their health and wellbeing
2. Halve the environmental footprint of its products
3. source 100% raw materials sustainably.

So let us involve ourselves in this advocacy!

 


Though the day was filled with lots of activities, still, we manage to continue the day until night time just to participate in the call of Earth Hour. It is our first time to participate in the mall with a ceremony and of course together with the other people who believes in the cause.

Together with my family we went to SM City Fairview where we received an invite regarding their program ceremony for the call of the WWF for the Earth Hour. Not really sure of how it will turn out and what will be the activity but we did go on and expect something.


Since we got early inside the mall we decided to have a little stroll around the SM City Fairview and had some few funs on the arcades, have our eldest son, Maki, checked by a dentist and lastly checked out some of the areas that we haven't been too.


Very much busy looking around we've lost track of the time and we've thought they would start a bit later. When we got to the area, their program had already begun and the place was just quite in tune for the off light program. Quite a number of people were already there listening to speeches of different people before the start of the count down in turning off the electricity. My son, Maki, were interviewed as well by the host and asked what he can do to save the environment. Of course mommy is always there for their kids and they also get to learn things from us and cleaning is one of them in which he boasted to the host in a very little kiddie voice.



As they made the counted few key persons lined up in front of the 60+ symbol to showcase the call of turning the electricity off one hour or more. This call is to help reduce the carbon emission and to at least save some of the resources that are burned in order to produce electricity.



So what is this all about the Earth Hour? Here are some of the information about the Earth Hour.

1. Earth Hour started as an idea and it was initiated by one city in Sydney, Australia back in 2007 of March 31. 2.2 million people joined the one hour switched off and the result is that the one hour switched off is equivalent to removing 48,613 cars off in the roads of Sydney for one hour. 
2.  Earth Hour started to be global movement in the year 2008, Philippines was the first South East Asian nation to join and pledge full support for Earth Hour. Total power saved was amount to 80MWh, an equivalent of shutting down a coal fired power plant for one hour. 
3. In 2009, Philippines became the top Earth Hour country with 647 town and cities that joined. 10 million Filipinos joined the one hour switched off and it save at least 611 megawatt of electricity, equivalent to a temporary shutdown of a dozen coal fired power plants. 
4. In 2010, Philippines got the title once more for having the top Earth Hour country, 1076 towns and cities participated. 
5. In 2011, 1661 cities and municipalities joined the Earth Hour and once more, the Philippines got the title for being the top Earth Hour country, and now called as the official Earth Hour Hero Country. 
6. Earth Hour grown to a 5251 strong global movement,reaching 1.8 billion people in 135 countries.

Gladly I was invited to watched the new video ads of the Climate Change Commission and of course watched the movie "The Lorax" on 3D.  Together with my son we both enjoyed the movie.  My son was very amazed with the RE Troopers.

The Lorax is one of Dr. Seuss classic children's book story and it was given life in 3D animation with wonderful new characters, including a boy, whose journey is to search for a magical creature that will win for him the affection of the girl he loves.

The Lorax' story centers on one of the most important issue of our time, saving our environment.  It is set in an imaginary world that is polluted and grim, because of Once-ler, a strange creature obsessed in cutting "Truffula" or trees, thinking that this will help him craft "Thneeds", which he thought everyone will need.  In the end, after realizing the sad consequences of his action, Once-ler gives the boy the last truffula seed and asked him to plaint it for trees and fauna to return.

The story of The Lorax is relevant today.  virtually almost all of the country's ecosystems have been significantly transformed or degraded.  Philippine ecosystems have changed more rapidly due to deforestation, pollution, urban congestion, marine and coastal degradation and loss of biodiversity, which have worsen the impacts of climate change in the Philippines.

"Trees are very important in the country's roadmap in the battle against climate change, they clean the air while at the same time serving as carbon sinks", Secretary Mary Ann Lucille Sering said.

The NCCAP, approved by President Benigno Simeon C. Aquino III November last year, has seven thematic priorities, one of which is Ecosystem and Environment stability.  Environmental sustainability therefore means maintaining healthy and stable ecosystems, which is a necessity especially amidst changing climate.






"Adapting to climate change requires the action of everyone.  We need to have everyone informed of what they can do to save the environment, and in the long run, the future generations.  We have to act now if we want our children to have genuine trees in their time", she said.

In cooperation with the United States Agency for International Development (USAid), the CCC aims to share the morale of the story to young and old alike as they launch their video against climate together with the premiere of the movie.

The video will be shown in all SM and Ayala cinemas for one whole year.

"Our video will show that people from all walks of life should be involved in addressing climate change.  Small actions count big, and collectively they can make an impact", she added.

"It's not too late. We still have genuine trees around us.  Climate change is here and we need to adapt.  Let's take care of the environment and we will be more climate resilient in the future," she said.