The MILO FC Barcelona (FCB) Philippine team has been officially revealed, chosen from a talented pool of almost 150 kids from all around the country who took part in the MILO FCB Road to Barcelona Training Camp last September. A team of talented kids have been selected by an expert panel comprised of executives and coaches from MILO Philippines, the Philippine Football Federation (PFF), and the FCB Escola Youth Academy. The maiden team of the partnership will be participating in a once in a lifetime football opportunity as they train, learn, and play the Barça way in the global camp to be held in Camp Nou this month. The team will be flying to Barcelona for a series of activities in key facilities and landmarks around the city. These incude classroom trainings, musem visits, a football clinic, a city tour, and a match viewing at Camp Nou that will allow them to watch their FC Barcelona heroes in action. The program will also include special training sessions with FC Barcelona legend Eric Abidal, one of the club’s most revered former players. Above (L-R) MILO FCB Panel of experts (L-R) Mr. Aquilino "Ake" Pastoral, III (Grassroots Football Manager, Philippine Football Federation), Mr. Arnau Blanco (Coach, FCB Escola), Mr. Marti Vila (Coach, FCB Escola), Mr. Robbie De Vera (Sports Executive, MILO Philippines)

As part of this global partnership and to strengthen the recently launched Facebook fan page, BEKO Philippines is holding the activation promo “Kick Your Way to Barcelona: The BEKO Grand Kick-off Challenge.” The promo is open to everyone who has a valid passport (except for professional football players).
The Facebook Contest ran from December 1 to January 7, 2017, attracted a number of participants who come from different backgrounds and representing Beko’s target market profile. They will gather on January 14, 2017 for the Kick-Off Challenge qualifier with which each participant will be given three (3) attempts within one (1) minute each to try and kick a ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet. There shall be a knock-out phase and only the top 10 participants who successfully made the most number of goals shall move-on to the final round.

During the Final Round on February 10, 2017, the top 10 participants shall be given three (3) attempts within one (1) minute each to try and kick the ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet. The participant with the most goals shall be declared the grand winner. In case of a tie, the shoot around with 3 attempts and one minute limit shall be repeated until one emerges as the grand winner.

The top 10 finalists will each be given a specially designed BEKO FC Barcelona Gym Bag. Sparta Philippines, the country’s only indoor football pitch located in Mandaluyong City, is the official venue partner of the activation.

The winner will receive a plane ticket for one (1) to Barcelona, Spain, a ticket to an FC Barcelona match to be held at Camp Nou, hotel accommodations, and city tour.
Alongside this activation, BEKO Philippines also runs the “Witness the Victory 2.0!” Experience Camp Nou and Enjoy Barcelona for Free promo. Now on its second year, the raffle promo runs from November 15, 2016 until January 31, 2017 and is open to all buyers of BEKO products.
Two (2) winners will be drawn and each will enjoy a trip for two (2) to Barcelona, Spain to watch an FC Barcelona match live in April 2017. The tax free prizes include Two (2) Round Trip Tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona City Tour, and Two (2) La Liga Match Box Tickets.

The consumers' way of living has evolved throughout the years. While consuming, this “smart generation” also wants to save. They do not want to waste natural resources, their time, and family budgets. On the other hand, they also do not want to compromise on quality, technology and design.

BEKO gets inspired by this generation’s changing needs and lifestyles and strives to give them the best and most beneficial solutions through innovative products. By listening to millions of consumers in more than 100 countries, BEKO has developed various smart solutions to cater to the needs of different people, different cultures, and different ways of life
With its wide range of kitchen and laundry appliances, BEKO never stops thinking about innovations and novel ways to overcome challenges. BEKO also respects the environment by offering resource-efficient and environmentally friendly products with superior technologies and stylish design.

Given all these, BEKO prides itself as the official partner of all the stories of your house. We’re your partner in the best moments, like when you’re celebrating with your friends, and we also stand by you in your not so good moments, to help you get over them in the best possible way. We’re the official partner of the families that don’t surrender, that build a good team and that know how to enjoy every moment that happens at home.

BEKO is one of the strongest and leading brands in the whitegoods sector in Europe and has been the fastest growing brand in the European market. Given that the brand sells every two seconds somewhere in the world, BEKO has always embraced the goal of “Being a World Brand.” BEKO has been the first choice of 280 million consumers in more than 100 countries by carrying on its Turkish market success all over the world.

Designed to make your life easier thanks to super-fast programmes and energy saving technology - BEKO delivers exceptional value for money, providing smart, innovative and energy efficient home appliances. These factors, combined with an affordable and reliable proposition, make BEKO the brand of choice for today and the future.

BEKO is the international home appliances brand of the Arçelik Group and belongs to the Koç Holding – one of the largest companies in Europe, ranking among the first 250 on the Fortune Global 500 list. It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of both home appliances and consumer electronics. The Arçelik Group, with nearly 60 years of experience in the industry, is now a key player in the home appliance industry in Europe, Middle East, and Africa. With approximately 25,000 employees and 14 production facilities throughout the world, the Group provides products and services in over 130 countries with sales and marketing offices located in 25 countries and under 10 different brands.

To know more about Beko and Beko Philippines, like the Beko Philippines fan page (@BekoPH) or visit the website at www.beko.ph.