Hey there, fellow moms! Get ready to dress your little ones in style because HEYLADS, a popular kids’ clothing brand from China, has officially landed in the Philippines! With its first-ever stores opening at The Podium and SM Southmall last September 28, 2024, HEYLADS is here to make your children look their best without breaking the bank. Known for trendy, comfy, and affordable fashion for newborns to teens, HEYLADS has something special for every age.

 

HEYLADS, a leading children’s clothing brand from China, has officially opened its first stores in the Philippines at The Podium and SM Southmall on September 28, 2024. Known for its stylish, comfortable, and affordable kids’ wear, HEYLADS offers high-quality fashion for children from newborns to teenagers.

Founded in 2013 in Huzhou, China, HEYLADS draws on the industrial resources of Zhili, famously known as the “Children’s Wear Town of China,” to build a top-tier national brand. 

 

The HEYLADS product line includes a wide range of collections, from daily casual wear to special occasion outfits and sportswear, all designed with vibrant colors, playful patterns, and skin-safe, eco-friendly fabrics that prioritize comfort and health. With over a thousand stores across China and a growing international presence, HEYLADS has become a trusted choice for parents seeking quality and value. 

“We are excited to bring HEYLADS to the Philippines as it provides families with stylish, comfortable, and affordable clothing options for their children,” said Mr. Ke Wenhua, HEYLADS General Manager. “Our excited to bring HEYLADS to the Philippines as it provides families with stylish, comfortable, and affordable clothing options for their children.”

HEYLADS’ commitment to excellence extends across the entire production process chain, from fabric selection to garment manufacturing, ensuring high standards while keeping prices affordable. As a socially responsible company, HEYLADS actively participates in children’s education and environmental initiatives, integrating sustainable practices into its operations. Recognized as one of the “Top 10 Children’s Clothing Brands in China” for several years, HEYLADS continues to lead in innovation and quality for kids’ fashion. 

HEYLADS takes pride in using eco-friendly materials and designs that keep kids both stylish and comfortable. From everyday wear to special outfits, you’ll love the vibrant colors and playful patterns that will make your little ones shine. 

@mommysmaglife Heylads Philippines Grand Opening at SM Southmall Families can now enjoy stylish, comfortable and affordable clothing options for their children making everyday wear both fashionable and practical. Get ready to elevate your kids' wardrobe with Heylads, where quality meets affordability. More details soon via www.mommysmaglife.com #MommysMAGlife #HeyLadsPH #Heylads #HeyladsPhilippines ♬ So Much Happiness - Lux-Inspira

So, head over to HEYLADS at The Podium or SM Southmall and discover the perfect outfits for your kids, with more locations to follow soon.

 

The development and changes in the latest fashion trends always attract attention from time to time. You may be looking forward to what new innovations this season will bring, or what trends will actually make a comeback. Not only dresses, the latest shapewear trends are now taking up most of the chat rooms!

Shapewear was previously known as tight-fitting undergarment that helps sculpt a curvy silhouette. It aims to help you fit into a dress. Even though it is very tight, women have been wearing shapewear for a long time. They have endured the discomfort to achieve a perfect hourglass body. But today's shapewear offers better designs and materials. Thanks to innovation and advanced technology, modern shapewear allows you to achieve comfort without compromising the effectiveness of its contouring features.

Even better, wholesale shapewear now comes in many fashionable designs. It doesn't always have to be hidden, you can even wear it as stylish outerwear. It not only covers your shaping needs but also elevates your look at the same time. Well, if you can get comfort and confidence in one, why not?

Shapewear has claimed its place at the top of fashion trends. It has even become an essential item that celebrities rely on for their flawless appearance on the red carpet. If you want to achieve the same gorgeous look, Waistdear is here to help you. This popular shapewear brand carries new arrivals that you definitely need. So, get ready to peek at the best collection now!

1. The Best Everyday Shapewear For Style And Convenience

Are you looking for something stylish that can be perfectly combined with everything from your wardrobe? Then you can reach for this crew neck tracksuit with a pair of flared leggings from Waistdear.

Whether you have a yoga class, a workout routine or a fancy lunch with the girls, this shapewear can always be your go-to. This product offers support, smoothing features, comfort and fashion all at the same time. You will get an athleisure and chic look in an instant. The simple and elegant design is easy to mix and match with any item. Even beginners can definitely do it perfectly.

Flattering design will take your look to the next level. Meanwhile, Waistdear's seamless weaving technology provides the comfort you crave from shapewear. The product comes in lightweight compression and removable breast cups. Since it is made of high-elastic yarn, this product is the perfect choice for your daily shapewear.

2. Comfortable Compression For Your Perfect Hourglass Curves 

The key to a flawless appearance for a dress is your curves. The hourglass body will create a flattering silhouette for any dress. For this reason, make sure you don't run out of Waistdear's new arrival shapewear.

Liquid Spandex Air Slim Shapewear provides medium compression. It works effectively to sculpt your tummy without giving a squeezed feeling. The liquid spandex technology allows you to get comfort all day long. It also gets support from the elasticity, thinness and smoothness of the fabric. The material itself is a combination of nylon and spandex, which can minimize the risk of allergies and is suitable for all skin types. The shapewear is designed with a 3D buttock-lifting technology. It will help you achieve the perfect bubble butt and hourglass curves instantly.

3. 2-Piece Retro Shapewear Dress To Elevate Your Style

Another shapewear innovation you didn't know you needed! This 2-piece shapewear dress is a must-have item that you definitely shouldn't miss. It consists of a camisole bodysuit and a matching pleated long skirt.

The bodysuit provides an effective tummy control feature to slim your waistline. It will smooth your silhouette and flatten your stomach as well. The swing collar design and exposed steel ribs give a retro and elegant touch to your style. The product is enhanced with breast support features and adjustable shoulder straps for your comfort.

The long skirt is designed with side pleats, which can effectively cover your lower abdomen and create a flattering figure. This shapewear dress is suitable for all occasions. You can wear it alone or pair it with anything. Either way, it will help you feel and look your best!

4. An Eco-Friendly Shaping Jumpsuit 

Shapewear has become a popular workout accessory that not only helps you burn calories, but also boosts your mood. Several types of shapewear such as wholesale waist trainers, shaper shorts and shaping vests have already been popular. And now, you can add this square neck shaping jumpsuit as your workout essentials.

The fancy design of this jumpsuit will be the reason why you never want to miss your routine workout again. You can even wear it as fashionable and versatile outerwear, on various occasions. It will be a worthy purchase that you can only get at Waistdear.

There is no need to doubt the comfort and shaping features. The woven tight tissue offers excellent support to the chest and midsection. Its elastic, soft and eco-friendly materials give you extra comfort all day long. You can move comfortably and confidently throughout the day, without feeling restricted.

5. Always Sculpted Perfectly In Any Dress 

A strapless full coverage bodysuit is an item you definitely need in your wardrobe. This shapewear helps you get a flawless body shape in any dress. The seamless design allows it to hug your body comfortably and discreetly.

This body shaper comes with breast support and anti-see-through features. Also, there are two stainless steel ribs and glue under the armpits to prevent slipping. The tight tissue feature in the midsection is intended to flatten the stomach and smooth the waist line instantly. It's enhanced with a butt lifting feature to sculpt your hourglass body perfectly. Now you can get convenience and confidence in one, so what are you waiting for?

 

Global apparel retailer UNIQLO announces the launch of the Uniqlo U 2022 Fall/Winter collection starting September 23. Designed by Artistic Director Christophe Lemaire and his UNIQLO R&D team in Paris under the theme the Essentials with a Point of View, the new collection offers an even more considered take on minimalism.

Uniqlo U 2022 Fall/Winter began with the idea of a capsule wardrobe that could fit into a single suitcase, adaptable enough to take you through an entire season with essentials that pay special attention to functionality and versatility.

 

In this New Normal, the trending and the latest is online selling. People are now engaged in online selling due to the pandemic that we are experiencing now. The good news about this new normal is that even though we are staying inside our houses, we can still do few things that we want to do. We can chit chat with our friends, we can order online for food that we want to eat and even do shopping online. Basically these are the trend nowadays.

Since we are afraid to go out and do shopping the physical way, online selling is the big answer and it is really a big help for us, especially buying some of our necessities but of course there are still that few luxuries that we want to buy and we can do that while inside our houses. No need to go out, just do it online. 

With this, me and together with some few bloggers were able to interview a name in online selling. I think she has been in the industry quite long already that she was tagged as the LV Queen. Her name is  Fe Yamaguchi of Yamabear Collection.

Yamabear Collection is an online shop and she does the selling through FB live. According to Ms. Fe, the name Yamabear came from her Surname Yamaguchi, the Yama, while the bear, usually her little ones would call her Mama bear. They combined the two to make it Yamabear Collection for her FB name.

Fe Mendoza Yamaguchi is a resident of Japan and was born in Baguio City. On her Yamabear Collection she sells Pre-loved Luxury items like Rolex watches, Louis Vuitton items, diamonds, necklaces, bracelets and many more. She does the selling through the page of Yamabear Collection.

Here are some of the items that Yamabear Collection have;

She now caters to different clients from different countries. She solely does the job by herself. The online selling and having many clients is really a struggle for her. But as a strong woman she face it and manages to overcome whatever circumstances that she will encounter. She is a person with positive outlook to attract positive vibes for her business.

During our interview through zoom I ask her if she do have a Filipina artist client, according to her as of the moment she don't have but the last time was the sister of Ms. Heart Evangelista.

Mommies, if  you are a fan of luxury item, Yamabear Collection is your to-go FB page. Just watch the FB live everyday and you'll surely love the items. According to Miss Fe, watch out for her upcoming Pre-loved branded item that she'll feature soon, there will be a lot of luxurious item that you'll really like.

Here are their social media accounts and website

The Philippines’ denim brand, JAG Jeans welcomes its latest endorser, the rising social media phenomenon, Alex Gonzaga. Another names on the list of their endorser gave a glitz and glamour on the runway as JAG Jeans introduces her in one of the fashion event held in Robinsons Place Manila.

A press conference was held first in TGIF Restaurant to introduce to the media the newest endorser of JAG Jeans Philippines. Alex Gonzaga gave some of her stories before and now.

Joining JAG Jeans’ roster of style stars is actress, singer, host and social media phenomenon, Alex Gonzaga. With her witty Instagram posts and funny Youtube videos, Alex has won the hearts of millions of followers on social media, while her engaging personality is what caught JAG’s attention.



 
 

Jag Jeans finds Alex Gonzaga as a good a match to their brand because of her personality and how she creates her content. It is synonymous to what JAG stands for – authentic, original, vibrant, stylish and values its customers like family.

With her youthful energy, genuine wit and humor, and sense of style, JAG sees Alex as the perfect brand ambassador and denim girl for its newest product line, J💗AG.



“I have always just wanted to be myself, to be comfortable with who I truly am… with my own brand of humor, my infinite energy and sense of style. JAG allows me to be all the things that I am,” shared Alex.

JAG Jeans especially created the J💗AG line for its younger market segment, featuring the latest in denim technology to keep up with today’s generation’s fun, active and creative lifestyles. The line will feature some of Alex’s favorite pieces such as the non-stretch/ comfort stretch boyfriend jeans, the 360 flex jeans made of 4-way stretch fabric, the J💗AG hoodie, along with a collection of shirts and jackets bearing the line’s special logo. This particular JAG selection gave special attention to comfort and unique styling.



This season, the J💗AG line pays tribute to the modern denim girl – unafraid, true to herself, knows what she wants, and inspires the same in others, just like Alex Gonzaga. The campaign theme exudes the 50’s diner denim chic vibe, featuring vintage Americana and bright neon lights.

At the recent JAG launch in Robinson’s Manila, Alex gamely mingled and conversed with her fans and members of the media, treating them to a number of fun and games. In line with Alex inspiring people to flaunt their own unique style, special guests were invited to decorate their JAG denim jackets with special limited edition patches. The activity kicked off JAG’s special promo where customers, for a minimum additional amount, may avail of special JAG patches that they can use to DIY their JAG jeans and jackets.



The J💗AG collection is available in all leading department stores and JAG boutiques nationwide.

LIKE and follow JAG Philippines on Facebook at www.facebook.com/jagjeans to find out more!

Independence is to become free and to be free is to be who we are. We're in a generation of free to wear whatever style that represents our goals and aspirations in life. As we celebrate our 120th Independence Day, we should value and appreciate the meaning and substance of diversified fashion styles that showcase the personalities of innovative, talented and creative generation of the century – The Millennials.

Last June 12, SM City North EDSA will celebrate Independence Day in partnership with one of the hottest street fashion designers Jeffrey Rogador, whose designs are a celebration of immense and diverse Filipino culture. His collection features a style with a concoction of contemporary and depp-rooted aesthetics that both serves form and functionality. It is about dressing up and celebrating the liberty, diversity, and inclusivity, regardless of age.

Rogador’s works represent style, comfort, and function mostly made as “ready-to-wear” for the people who love to go with style without sacrificing the comfort of what they wear. In other words, it is simple and staple. Rogador is a Fine Arts graduate from University of Sto. Tomas and is fond of making art that is wearable. To make his vision come to life, he took up fashion design in Fashion Institute of the Philippines and joined the 6th MEGA Young Designers’ Competition and he became one of the mentors of the prestigious Philippine Fashion Competition.

In this event, SM City North Edsa, the premier shopping mall in Asia, will highlight the celebration  through a glamorous street wear fashion show at The Block Atrium. 60 inspiring models from all shapes and sizes representing the genuine Filipino people of today in a n urban setting will makes things come to life. It is called “Manila Street Wear”, this fashion show will include famous celebrities, social media influencers and sports enthusiasts. They are Nicole Cordovez, 2016 Miss Grand International First Runner-up, the social media guru such as Mike Lavarez, who is also a DJ, Tom Tacwigan, Raven Tacwigan, Chuck Aquino and Joe Abad and De La Salle Lady Spikers Major Baron, Kim Fajardo and Kiana Dy.



At the same time, SM City's constant and loyal shoppers will be able to experience and enjoy other art-related activities like hand-painted clothes workshop and live fashion wall art demo. There will be exhibit and selling of seven different Filipino culture-inspired collections of Rogador at The Block Atrium until June 13. These rare collections definitely fit and match to the fashion needs of the Millenials.
The Manila Street Wear Fashion Show last June 12, 2018, 3pm at The Block Atrium. For more information, you may check out SM City North Edsa Facebook and Instagram accounts . #ManilaStreetWear.