Guitar Apparel continues to bring good fashion as they welcome the year with interesting celebrities to represent their brand's name. 60 years in the industry and still growing every year, giving a new take on the basics and having a reliable face to further their brand’s reach.



More can be expected from dance royalty, trending actress, and Asian Superstar Maja Salvador and Guitar Apparel continues to be brand's face this year.


“I’m so grateful! I’m super happy for the renewal dahil another year para mag grow kami together ng Guitar,” The Killer Bride actress said.

To mark the occasion, the brand organized the Guitar Apparel Fashion Show 2020 at Robinsons Place Manila’s Midtown Atrium. The show would look back at their past collections and display what their solid patrons can expect this new year.


Maja is very much excited to finally focus on collaborating with Guitar, especially since she can very much relate to the brand.





“Classic, parehong classic. Kahit ang tagal na pareho sa industriya nandyan pa rin patibay lang ng patibay. Parang hindi nawawala sa panlasa ng mga Pinoy,” Maja explained about what she and Guitar apparel have in common.







Guitar Underwear is known and labelled as a premium brand of underwear since its launch in the 60s. While the market is continuously evolving, the brand evolved as well, expanding its product line from basic underwear to innerwear and sleepwear, to socks, to polo shirts and then to jeans.

Last year, Maja joined the league of other accomplished and diverse artists representing Guitar Apparel namely Gloc 9, Carlos Agassi and Jake Cuenca, whose characters gave justice to the brand and has been part of its six decades of success in the Philippines.

Her launch also marked the birth of Guitar’s first ever denim series collection. As Guitar ventured into something new, the brand continued to reign in making the basics that the Filipinos have grown to love. The De Hilo, 800, 900, Underwear, Polo Shirt, Socks and the Uniform series that have been one of the most patronized innerwear and casual wear by Filipinos through the years. 

 
   
 

Gibson is one of the few guitar brands that stand out in the local music industry. Among music-loving Filipinos, Gibson guitars are a favorite. Now, the iconic brand connects to more guitar lovers as it unveiled its second store at Vertis North in Quezon City.

The new Gibson store is a guitar enthusiast’s heaven, complete with classic electric guitars like the Gibson Les Pauls, beautifully-crafted Gibson Acoustics, and more.

Gibson Japan president Yashuhiko Iwanade (center) poses with (from left) Gibson Philippines retail operation supervisor Jeff ­ Condido, Gibson Japan business development manager Shigekazu Kokaji, senior business development manager Shinji Sekiguchi, and Gibson Philippines retail sales manager Fidel Zamora at the new store in Vertis North.

“Gibson is connected to music and music connects people. Historically, we go way back, so it has been more than 120 years of supporting music and people,” said Yasuhiko Iwanade, president of Gibson Guitar Corp. Japan, as he talked about Gibson’s legacy and how, from its humble beginnings, Gibson has never lost sight of the vision of bringing people closer to music.

Paul Marney of Filipino blues band, Bleu Rascals, proudly shows his love for Gibson guitars at the store opening at Vertis North.

But despite the brand’s global success, Iwanade shared that it is still important to think local and understand musical taste and preferences to connect to more people. That is why Gibson supports many of the country’s local bands, including Franco, Kjwan, and Bleu Rascals.

Kjwan rock band members (from left) Kelley Mangahas, Marc Abaya, and Boogie Romero, trying out some of the Gibson guitars at the brand’s new store in Vertis North.

At the store opening, all three bands admitted that it was an honor to be ambassadors of such a prestigious brand and felt undeserving of the title. “You make yourself deserve it,” said Kjwan’s Marc Abaya, sharing that despite their apprehension, being Gibson ambassadors and holding the iconic guitar made them want to be better musicians and live up to the brand.

Gibson Guitar Corporation Japan president, Yasuhiko Iwanade (center) shares his passion for music with Gibson ambassadors, Paul Marney of Bleu Rascals (left) and Marc Abaya of Kjwan

Known as “The Standard” among many musicians, Gibson guitars are famous for their unmatched sound and guitar tone. Its versatility, play ability and over-all quality are a performer’s ultimate ally.

“It’s comforting to feel that we have the best guns with us,” said Dave Delfin, bassist of Franco. But Gibson also adds a human touch, every purchase of a Gibson guitar includes a picture and a signature of the craftsman who put his heart and soul into making the guitar masterpiece.

(From left) Dave Delfin, Franco Reyes, and Paul Cañada of reggae-rock band, Franco, are honored to represent the iconic brand in the country.

“We have plans of expanding further to give Filipinos more access to our products, especially the newer models which we will launch soon,” said Fidel Zamora, Gibson Philippines retail sales manager, as he talked about the possibility of launching the Slash collection and the Gibson 2018 line.

On a global scale, Gibson plans to expand its brand into lifestyle categories to connect more people with music all while keeping its tradition of quality.

The newest Gibson store is sure to delight music lovers and guitar collectors with their stunning guitars up for display and free to try out. So what are you waiting for? Go and check out the Gibson stores at the Estancia Mall, Capital Commons in Pasig City and Vertis North to get your dream Gibson guitar!