The Argila Amazonia
The murumuru grows in the Brazilian state of Para, in the Amazonianregion. Oils extracts from Mururmuru seeds offer numerous advantages to our skin and hair. It is a highly effective emollient and moisturizer as it helps hair to recover long-last moisture and regain its natural elasticity. The exotic Murumuru Oil is a powerful, nourishing anti-frizz oil that is unique to the Argila line of products. It is proven that it replenishes the natural nutrients as it reinforces the structure of the damaged hair by restoring the natural hydrolipidic layer, thus providing brightness, softness, hydration and protection for long duration.
The Hair.Toxx
The outer layer of the hair is called the cuticle that provides protection through a small layer of natural oil, the sebum. These two act like a shield, protecting the hair’s inner layers, the keratin based cortex and the medula which are responsible for hair’s color, form and texture.
Everyday, our hair is exposed to potential damage. External factors like the sun, salt and other harmful elements in the environment accelerate the natural aging process, leaving hair limp and brittle, dry and dull. The damage becomes serious and worse when these weak hair strands undergo chemical processes such as coloring, bleaching and straightening as these break disulfide sulfur bonds and reduce the levels of keratin and other nutrients in the hair.
