If you think camera is just a camera to take pictures, well for me as mom I think it is more than that and Fujifilm make sure that it is a gadget that you'll be needing importantly nowadays, capturing memories and moments.







Just recently Fujifilm held an event at the Glorietta Activity Center in Makati where it launched its latest innovation with regards to their mirrorless cameras, the X-T20 together with its brand ambassador and loved by the millennial generations, James Reid. The event was a headliner with the loud and lively reactions of fans and camera enthusiasts.
The extremely popular heartthrob, James Reid, has gone far in his photographic journey. He was drawn to photography while filming the hit series “On the Wings of Love" where he played the character of a photographer. He experimented and used different cameras until he decided that FUJIFILM suited his needs best. In his last soap “Till I Met You,” James even played a FUJIFILM-armed photographer.

“We’re very happy with James Reid as our male brand ambassador,” says Takuya Maeda, Fujifilm Philippines’ Division Head for Electronic Imaging and Photo Imaging. “He embodies what the FUJIFILM brand is all about --- young, current, and innovative.”
And speaking of innovations, James is proud to announce that he has found a new favorite camera, the X-T20. Handy and powerful, the X-T20 is equipped with a 24.3 MP X-Trans CMOS III *1 sensor and X-Processor Pro image-processing engine. It is able to track moving objects with ease because of updated sensors, processors, and redone AF algorithm. The X-T20’s touchscreen LCD monitor can be used to see before you shoot photos and videos, even at 4K quality to make those professional looking movies together with FUJIFILM’s proprietary Film Simulation modes.

Available in silver and black, the X-T20 is perfect for budding directors with its phenomenal auto focus speed. You can use 24 high-performance FUJINON X-mount lenses for ultimate versatility. You can also shoot in different conditions and still expect superb image quality.
If you want to conduct interviews and shoot scenes, you can take advantage of the X-T20’s output video which can be recorded to an external monitor via the HDMI port and input audio from an external microphone.
“It’s great to endorse a new camera that I love and use frequently,” says James of the X-T20. Being a strong and highly influential presence on social media, constantly updating his fans with well-defined photographs, expect more vivid photos and movie quality videos from James with his new X-T20.