Mothers all around the world share a similar challenge: getting their babies to sleep and stay sleeping. Studies indicate that 20-30 percent of babies experience sleep problems, including difficulty in falling asleep and sleeping through the night. This does not only cause problems for mothers, but also impacts the healthy development of their babies.

Research shows that establishing a routine is one of the most important things parents can do to help their baby sleep better through the night. Recognising this, JOHNSON’S® has launched a clinically proven Bedtime Routine that engages the senses and helps baby fall asleep faster and stay asleep longer in 3 steps:

Bath: A bedtime routine, including a warm bath with Johnson’s bedtime™ baby bath, helps baby know its time to sleep.

Massage: A massage, using Johnson’s bedtime™ baby lotion can help baby sleep better. Familiar and pleasant scents can make baby feel happy and relaxed and lead to better well-being by enhancing baby’s mood and emotions.

Quiet Time: The moments before bed are an opportunity to help baby wind down through quiet time activities, such as reading, singing or listening to music. Complement quiet time with Johnson’s bedtime baby powder to freshen and keep baby feeling comfortable while sleeping.

Complement the Johnson’s® 3-Step Bedtime ™ routine with Johnson’s® bedtime baby oil to warm baby before bath.

Benefits of a Bedtime Routine on Healthy Baby Development

As a pioneer in the science of baby sleep, JOHNSON’S® understands the importance of sleep for happy, healthy baby development. “Sleep is very critical to a baby’s growth and development. That is why we created the first routine clinically proven to lead to better nights for both moms and their babies,” shared Bessie Campillo, JOHNSON’S® Franchise Marketing Manager.

“Every one of our bedtime products is backed by science and enriched with a special blend of gentle and calming aromas designed to enhance the bedtime routine for both baby and mom. We know that babies grow physically, cognitively and emotionally with better sleep and if moms and their babies don't sleep well, then their interaction with each other is not optimal, which also has its own effects,” she added.

“Research shows that sleep rhythms begin to develop at around 6 weeks, and most babies are developmentally capable of regular sleep-wake cycles by 3 to 6 months. As your baby begins to understand the difference between night and day, it’s the perfect time to help improve his sleep routine,” shared Dr. Agnes Tirona- Remulla, a specialist in ENT-Head and Neck Surgery, subspecializing in Sleep Medicine and Surgery.

“Proper sleep also impacts the immune system and is critical in weight regulation, promotes cognitive development by building memory and supports learning, and helps improve social skills, among many other benefts Dr. Remulla added.

“JOHNSON’S® has always been focused on maximizing daily moments for both parents and their babies, to stimulate baby’s senses and provide parents an opportunity to nurture baby’s ability to learn, think, love and grow,” shares Mrs. Campillo. “A nightly ritual is notonly an ideal opportunity for bonding, but is equally critical to promoting the cognitive, physical and emotional growth of babies,” she adds.

Tonight We Sleep™ App.: Grounded in Science

As part of the nightly routine, JOHNSON’S® has likewise launched the BEDTIME® baby sleep app. – one that has been designed to equip mothers with information on how to ensure longer and better sleep for their baby.

Now available in countries around the world, the App features a proprietary customized sleep profile tool to get research based analysis of baby's sleeping habits, a lullaby album and ambient sound mixer to make playing lullabies convient, information on the Bedtime Routine and products, and access to JOHNSON’S® sleep experts to answer sleep-related questions.

Moms can follow their baby’s daily sleep habits, including how long she sleeps and when she wakes, and even produces a sleep analysis score that comes with recommendations from JOHNSON’S® sleep experts. Parents can also get advice from our JOHNSON’S® sleep experts on sleep-related topics such as naptime, before bed, and night waking’s and even submit sleep-related queries, and receive personalized advice.

JOHNSON’S® encourages moms and dads to learn how to establish a good nighttime routine early on. To know more about Johnson’s and how you can enhance a baby’s bed time experience, visit www.johnsonsbaby.com http://www.johnsonsbaby.com/bedtime.

Future and present moms need to know these facts about MultiSensory Stimulation and thankfully Johnson’s is advocating this with their campaign #SoMuchMore with its local campaign “Di Lang Ligo ang Ligo”. Making bath time not just a simple task that moms do with their kids but an extra special bonding moment. I really love this because it gives us more time together and connects even more. It is really more than just a bath .
SO MUCH MORE is a global campaign that is about enhancing rituals, most specially bath time, to stimulate baby’s senses and provide parents an opportunity to nurture baby’s ability to learn, think, love and grow. According to the Global Bath Time Report which was conducted by JOHNSON’S in seven key countries to better understand how parents view bath time and its role in the development of babies shows that 96% of parents in the Philippines believe that bath time is so much more than just getting their child clean, 45% do not see that it is extremely important for cognitive development. And based on the report as well shows that Philippines has the shortest bath time duration for babies which is 15 minute compared to the global average of 23 minutes. But we think that one more reason about this is that Filipino moms, especially the traditional ones, still believe in old day’s belief.
If you’ll read deep with the result of the research it has shown that bath time is actually a great opportunity to stimulate baby’s senses because it is a time when babies’ senses are very much alive. Further studies prove that multisensory stimulation can strongly aid in promoting happy and healthy baby development. With this in mind, JOHNSON’S paves the way for a brighter future for Filipino babies by educating parents on the role of sensorial stimulation during the bath time ritual, which can lead to happy, healthy baby development.
During the event which was held in R Space there are some of the doctors who shared their insights and expertise with regards to MultiSensory Stimulation that helps in the develop of our babies. Dr. Salvador Valenzuela Castaneda, Asia Pacific Medical & Clinical Affairs Director shared that “Bath time can be so much more than getting clean. Multisensory stimulation rituals can aid in promoting happy and healthy baby development leading to specific benefits such as increased weight gain and bone mass, reduced stress, crying and better quality and quantity of sleep.”
Another doctor, Dr. Theresa Hilario-Jimenez, President of the Perinatal Association of the Philippines, shared how important touch in the growth and development and she states that “Dramatic growth in a child’s physical, motor, cognitive and social-emotional development is very much dependent on the stimulation a parent provides in the first several years of a child’s life. Touch is a powerful tool to maintain alert state in babies, to calm them or as an attention-getting stimulus. Touch is also a good reinforce for positive infant behavior and learning.”
A doctor about olfactory shared his thoughts and knowledge when it comes to fragrances. Dr. Arun Viswanath, Asia Pacific, Science and Technology head at Givaudan Fragrances, stated that “Apart from massage, other ways the senses can be activated especially during bath time include the playing of music and games, and the use of fragranced products. Pleasant smells, particularly, when paired with the loving interactions of a parent, can create positive and lasting memories that children will remember for a lifetime. Fragranced products are known to increase infant engagement, helping mothers bond with their babies, and helping babies stay calm and relaxed for a more prolonged period of time.”
As host of the event, Rica Peralejo-Bonifacio also shared her experiences with her baby and she even demonstrated how to swaddle a baby.
“As the world gradually expands for a baby, the role of parents in supporting early positive experiences and growth through stimulation is of utmost importance. A complete and healthy baby care ritual firstly involves optimally-formulated products to enhance a baby’s skin barrier, while maximizing these moments to promote positive physical and cognitive growth. This is made possible through our TRIPLE BABY PROTECTION present in every JOHNSON’S product, which is our commitment to providing care that combines safety, mildness and effectiveness to support babies’ healthy skin development,” shares Mrs. Trina Tanlapco, JOHNSON’S Franchise Marketing Manager. She even added that “ Through the SO MUCH MORE campaign we also hope to inspire parents nationwide to make bath time mean so much more and spend more quality time during bath time, not only to provide a delightful experience for her child, but to optimize these precious moments for their healthy development.”

JOHNSON’S encourage moms and dads to spend more quality time with their babies, especially during bath time. Make bath time mean so much more. To know more about Johnson’s and how you can enhance your baby’s bath time experience, visit www. johnsonsbaby.com/somuchmore.

 

Campaign challenges the status-quo that to sell one’s products,

one must sacrifice teens’ self-confidence.

 

Johnson & Johnson is pioneering a shift in their marketing philosophy. They are bravely changing the mindset of teen girls who are used to feeling unsure and held back by pimples and menstruation by giving them instead, the confidence and courage to show their real selves-- regardless of the changes happening in their bodies.

Troubling societal phenomenon

 

The maker of Modess, Clean & Clear, and Carefree revealed today a troubling globalstatistic: 75% of adolescents aged 13-19 years old are growing up fearful adults, hesitant to show people who they are and to display their potential because they are afraid of being ridiculed or judged for their appearances. Teens fear that their peers focus on the external, bodily manifestations of puberty like pimples, menstrual leaks, and odors instead of who they are inside and what they can do. As a result, instead of sharing their own thoughts and ideas, having fun, or participating in socio-civic activities that drive personal progress and development, they often choose to tuck their heads in a corner and stay on the sidelines.

“Our children are growing up in a world where they feel embarrassed and concerned overbodily changes that are actually normal and manageable,” said Gabrielle Solomon, Clean & Clear brand manager. “These teens will grow up thinking that having pimples, wetness,or menstruation stains are embarrassing and that having these prevents them from pursuing the opportunities available to them. They will think that so long as you are not the traditional, flawless kind of beautiful, or if you don’t work hard to hide your flaws, it will be difficult to stand out and show the world the real you.”

Joyce Pring, Gabrielle Solomon, and Aileen Sison reinforce J&J’s pioneering mindset that puberty should be celebrated and should not hinder teens from showing the world their real selves. 

Clinical psychologist and teen expert Aileen Sison emphasizes how teens today are more emotionally intense than teens before due to the frequent exposure to social media and the new pressures of society, making J&J’s “See the Real Me” a vital campaign in this day and age.

Johnson & Johnson recognizes that along with society, pop culture, and other entities, it played a role in propagating this mindset. In order to sell products, most companies paint puberty as scary and taboo in order to drive demand for the products they provide.

J&J country director for retail Tina Sabarre highlights the brand’s mission to continue empowering Filipino teens of today, as they will grow up to become tomorrow’s leaders.

As such, J&J Philippines takes a brave stand with its recently launched, pioneering campaign entitled “See the Real Me.” Spearheaded by the company’s teen brands Clean & Clear, Modess, and Carefree, J&J wants to take the lead in correcting this mindset. It wants teens to understand that pimples, oil, menstruation, and wetness are not hindrances, but rather, milestones of a new chapter in their lives and a signal for them to show the world who they are and what they have to offer.

 

From taboo topic to celebrating puberty

“See The Real Me” takes on this new empowered mindset among teens by providing real role models—teen girls from the 25% of the population who have shown the courage to rise above puberty issues and are not afraid to move forward and show the world who they really are.  The campaign has also unveiled its official, self-titled anthem which aims to unify both segments and inspire them with its message.

J&J also provides platforms to make the campaign easily accessible to teen girls. Through digital media, it will be showing video testimonials about real teens talking about the challenges they encounter and expressing who they really are. And through on-ground efforts, there will be various educational teen programs in-store, as well as the J&J See the Real Me Teen-Powerment School Program. After three decades ofpartnerships with schools nationwide, J&J elevates its program by going beyond physical education and digging deeper into the psychological, emotional, and social components.This school program will initially go to hundreds of schools in the country, with the drive to help give teens the courage to show their real selves and tell them that puberty isn’t something to be scared of – and, on the contrary, that it should be celebrated.

Host and MYX VJ Joyce Pring chats with representatives of the Makati High School student council and clinical psychologist Aileen Sison about their own personal take on undergoing puberty and showing their real selves.

The Makati High School student leaders bravely express how pimples, blackheads, oil, menstruation, wetness, and other physical changes that they encounter during puberty affect them psychologically, emotionally, and socially.

Krissy Villongco, one half of the titular online sensation Krissy and Ericka, and Clean & Clear brand ambassador, said, “J&J goes beyond the movement of increasing self-esteem by giving teens the courage to show their real selves. We’re really happy to be part of this campaign because Filipino teenage girls today need a strong support system. It feels good to know that J&J is making them and their emotional well-being a priority.”

During the official launch event of the campaign at Makati High School, the See the Real Me anthem was debuted and performed by Krissy. Teen psychologist from Cribs Foundation, Aileen Sison talked more about the importance of celebrating puberty and having the courage to say #seetherealme.

 

For more information, log on to Johnson & Johnson’s brand pages and see how it isinspiring teens to have the courage to #seetherealme:www.facebook.com/cleanclearphilippines

www.facebook.com/ModessAngelsOfficial

www.facebook.com/carefreePH