In a touching new Jollibee ad, the Muhlachs give us another heartwarming glimpse of their family life

Being a celebrity comes with a multitude of “rewards,” including fame, fortune, and countless public milestones. But for celebrity parents Aga and Charlene Muhlach, there’s no greater joy than being able to give their best for the twins, Atasha and Andres.

In a heartwarming new commercial for Jollibee, former beauty queen and renowned actress-host Charlene professes that her “greatest joy” in life are her twin children, who had grown up relatively away from the limelight.

The ad begins with Charlene getting up very early to get her twins ready for their various extra-curricular activities, and continue on with glimpses into her family’s life. She reads a heartfelt message for her children, expressing how she had dreamed of having them in her life and how she and husband Aga have always strived to give them the best.

“I can’t believe how time has just passed so fast, and totoo pala ‘yung sabi nila, that no matter how old you get, you’ll forever be babies in my eyes. I want you to know that we tried every day to give you the best at hindi kami magsasawang alagaan at mahalin kayo,” —a sentiment that many parents can truly relate to.
The message that Charlene addresses to her children in this newest Jollibee ad is almost verbatim of her Instagram post on the twin’s birthday, which, as of the commercial’s release, garnered over 50,000 likes. As it was written straight from a thoughtful and well-spoken mother’s heart, the message became an instant hit among Filipino netizens who related to the emotions in Charlene’s post.

Aga, well-loved member of the Jollibee family, caps off the ad with another heartwarming sentiment—that we only want to give only the best for the best. The best people in our lives, our families, deserve only the best-tasting crispylicious, juicylicious Chickenjoy. The beloved Jollibee favorite that has captured the hearts and taste buds of Filipinos for generations.

“As the country’s biggest fast-food brand and a proudly homegrown Pinoy company, we at Jollibee have always strived at being the best in every way possible especially for our products,” said Cathleen Capati, Jollibee AVP for Flagship Category. “Chickenjoy and the role it plays in bringing Filipino families together, like the Muhlachs having meaningful family bonding moments during mealtimes, has been one of Jollibee’s greatest joys.”

Just Like the Muhlachs, ring in 2019 with renewed love for family—with only the best-tasting crispylicious, juicylicious Chickenjoy on the table.

For more information on Jollibee’s products and promotions, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @Jollibee on Twitter and Instagram.

To highlight the crispy-sarap in every bite of its best-selling Jolly Crispy Fries, fast-food giant releases an ad that will get you rushing to the nearest Jollibee

“Malata” (limp) means a general lack of energy, pep, enthusiasm, and when used to refer to food, a lack of crunch, lively flavor, or interesting textures. For many Pinoy French fry-lovers, there’s nothing better than enjoying crispy-sarap right from the first bite, like with Jollibee’s best-selling Jolly Crispy Fries.

Jollibee, the country’s number one fast-food brand, recently released an online video that hilariously captures how unfortunate malata—especially in a traditionally crispy favorite—can be. With on-point comedic performances and crave-inducing beauty shots of the Jolly Crispy Fries.
By focusing on situations where malata just wouldn’t cut it, the video—conceptualized by creative agency Dentsu Jayme Syfu and brought to life by Makina Productions—shows a scene familiar to many Pinoy teens: a volleyball game.


In this scenario, the character is put under the spotlight for a highly anticipated shining moment, only to let the cheering crowd down because of her malata, lackluster performance. This dyahe moment serves as the perfect segue into the direct opposite of malata: crispiness served up in every bite of the Jolly Crispy Fries.

Made with 100% real potatoes and covered with special fries coating to make every piece extra crispy, Jolly Crispy Fries serve as the perfect complement to classic Jollibee favorites or as a flavorful, satisfying snack on its own. And with different serving sizes—even up to jumbo—it’s the best treat to share with the whole barkada while hanging out or whenever the craving for bite after bite of unforgettably crispy potatoes strikes.

“This new ad is a great way to illustrate the unique crispy-sarap kada bite goodness of the Jolly Crispy Fries,” said Kay Segismundo, Jollibee Senior Marketing Manager for Complementary products. “The funny scenario definitely captures the feeling when you get soggy, limp fries—it’s not fun and you end up feeling dismayed. Plus, malata fries don’t pack the flavor and the unparalleled enjoyment of snacking on crispy, golden, perfectly cooked potatoes. There’s truly nothing else like the Jolly Crispy Fries!”

Jolly Crispy Fries are available all day in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru transactions. Pick your preferred serving size from regular (P39.00*), large (P60.00*), and when you just can’t get enough, the jumbo (P72.00*)! You can also watch the wonderful ads on Jollibee’s digital assets: on Facebook and YouTube!

For more information on Jollibee’s latest products and promotions, like Jollibee Philippines on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @Jollibee on Twitter and Instagram. * Prices may vary across different locations.