At the heart of every Filipino family gathering, one source of joy consistently brings everyone together— Jollibee's Chickenjoy. Celebrated for its crispylicious, juicylicious, and best-tasting fried chicken, now at its biggest, Chickenjoy transforms any meal into a joyful experience that families eagerly look forward to when bonding.

Standing the test of time, the Chickenjoyest experience has truly solidified its place as the ultimate symbol of Filipino family bonding, where each bite brings out the biggest smiles, the loudest laughter, and the warmest most heartfelt connections.

Even amidst life's challenges and the hustle of daily routines, sharing Chickenjoy with loved ones continues to rekindle that unique sense of joy among those you cherish most.

Moving into 2025, Jollibee seeks to spread even more joy across households, as Chickenjoy not only satisfies cravings with its unparalleled taste, but also elevates family moments to unforgettable experiences and memories.

“Every heartwarming memory created around the Chickenjoyest family-bonding reaffirms Jollibee as the family's choice, making each meal special with our superior taste, value, and the irreplaceable joy that only Chickenjoy can deliver,” said Luis V. Berba, Marketing Director for Masterbrand and Chicken. "We are deeply grateful and honored to be a major part of countless family gatherings in the Philippines, and even around the world, bringing joy and creating lasting memories with every serving. Every family’s joy is our own joy."

As Jollibee continues to serve more and more customers, Chickenjoy remains a classic staple, proving once again why Jollibee is the most beloved fried chicken brand in the Philippines.

Jollibee invites all families to come together and celebrate life and love by visiting their nearest Jollibee store.

Experience the best-tasting and biggest Chickenjoy now, as the Chickenjoyest is also available for delivery via the Jollibee Delivery App, JollibeeDelivery.com, #87000, GrabFood, and foodpanda, as well as in Drive-Thru and Take Out.

Christmas is truly a one-of-a-kind celebration in the Philippines. As the special day approaches, Filipinos pour their hearts into making the season more joyful and memorable for their loved ones. From festive reunions to thoughtful gifts, everything about Christmas in the Philippines is “all-out”.

And when it comes to gatherings, no Filipino celebration is complete without the best food that brings everyone together. At the center of countless Filipino tables is none other than Jollibee Chickenjoy—the perfect dish for an all-out Christmas celebration! Known for its crispylicious skin and juicylicious meat, Chickenjoy has been a part of Filipino families’ Christmas celebrations for generations, bringing not only the best in taste but also the best in joy.

Jollibee conveys this message in their new Christmas campaign with the tagline “Para Pasko-est, Chickenjoyest!” To make Christmas truly “Pasko-est”—the most joyful and memorable it can be—there’s no addition quite like Jollibee’s Chickenjoy.

The campaign showcases Jollibee’s latest TV commercial featuring Anne Curtis, who joins a lively celebration made even more joyful by Chickenjoy. With Chickenjoy adding a special touch to every gathering, the celebration comes alive with gift-giving, dancing, singing, and sharing lighthearted moments that truly capture the spirit of Christmas.



“Chickenjoy isn’t just the best in taste, it’s also the best in joy that can elevate every celebration. We want our customers to have an all-out, joy-filled holiday season, and they can always count on Chickenjoy to make their moments with loved ones even more special,” said Luis Berba, Jollibee Philippines Marketing Director for Masterbrand, Chickenjoy and Beverages.

So this Christmas season, head to your nearest Jollibee and go all-out with the one and only Chickenjoy, available via dine-in, take-out, or drive-thru. You can also have it delivered via the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, and Foodpanda!

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

Jollibee, the Philippines’ most beloved fast-food chain, is thrilled to announce that the best-tasting Chickenjoy is now at its biggest! Still priced at only P82, the iconic Chickenjoy delivers the ultimate fried chicken experience by combining the classic Jollibee superior taste with large size for unbeatable value. Ito ang Chickenjoyest!

The Chickenjoyest Experience: Best-Tasting na, Our Biggest Pa!

Jollibee Chickenjoy remains to be the best-tasting fried chicken, with every piece cooked to ensure it is crispy on the outside and juicy on the inside. The classic taste and texture of Jollibee Chickenjoy has always been the top choice for fried chicken lovers, and it’s now even more irresistible with its bigger size.

“We are incredibly excited to celebrate this moment with our loyal Chickenjoyers,” said Luis Berba, Jollibee Philippines Marketing Director for Masterbrand, Chickenjoy and Beverages. “The best-tasting Chickenjoy is now at its biggest, crafted to deliver even more joy with every bite. This is our way of showing our continued commitment to providing the best Jollibee experience, and it’s all for you – our beloved and valued customers who have made Chickenjoy a staple in their homes. Ito ang Chickenjoyest!”

Celebrate with Us: The Chickenjoyest Celebration with Anne Curtis, Joshua Garcia, and Belle Mariano

To mark this exciting launch, Jollibee is kicking off the Chickenjoyest celebration with a new ad featuring Anne Curtis, Joshua Garcia and Belle Mariano. Click on the link below to witness the joy and excitement of enjoying the Chickenjoyest celebration.



Join the Celebration and Get Your Chickenjoyest Today!

Don’t miss out on the Chickenjoyest experience. Visit your nearest Jollibee store to join the celebration and enjoy the best-tasting and now the biggest Chickenjoy ever. You can also have it safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, #87000, GrabFood, and foodpanda. Also available in Drive-Thru and Take Out.

For more information and updates on Jollibee products, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on Instagram, and TikTok.

With many emerging food trends in the ever-growing dining scene, Filipinos are exposed to a variety of choices when it comes to food. A lot are curious to try dishes beyond their usual go-to’s. But when it comes to fried chicken, nothing beats the tried and tested, deliciously satisfying Jollibee Chickenjoy that generations have grown to love and have enjoyed with their families over the years.

Chickenjoy is the top choice for multimedia superstar Anne Curtis, as she gives it a 5-star rating in the number one fast food chain’s new ad.

She’s also joined by several Philippine icons in the food scene like Chef Rolando Laudico who praises Chickenjoy’s crispy flavorful skin, food vlogger Jujumao who loves its juicy and tender meat, and celebrity momfluencer Danica Sotto who regards Chickenjoy as only the best for her family.

Watch them give Chickenjoy a 5-star rating here: https://youtu.be/AlpRHuKAbbE

“The crispylicious, juicylicious, and Philippines’ best-tasting Chickenjoy has everything one would look for in fried chicken. With its 5-star attributes, Chickenjoy will always be something that people will keep coming back to, and we are always happy to serve this all-time favorite that gives joy to our customers and their families all year-round,” said Mari Aldecoa, Assistant Vice President of Bestsellers, Jollibee.

Jollibee Chickenjoy is available nationwide for only PHP 82.00 (1-pc. Solo). Drop by your nearest Jollibee branch and indulge in Chickenjoy’s crispylicious, juicylicious, best-tasting goodness via dine-in, take out, or drive-thru. You can also have it delivered via the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, or Foodpanda!

Share your love for Chickenjoy with the hashtags #PhilippinesBestTasting and #Chickenjoy5Stars. For more information and updates on Jollibee’s products, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on Twitter, Instagram, and TikTok.

Even though we have some good news in the pandemic slowly easing and getting better, the fact is there are also other challenges looming on the horizon, such as the rising prices of fuel, commodities, and essentials.

Parents love bringing joy to their loved ones — it’s the purpose that drives them and keeps everyone at home happy. This has been of greatest importance to parents these past two years, especially now as we emerge from lockdowns that prevented us from enjoying what we want to do with our families outside of home. At present, however, there are growing concerns looming on the horizon (such as the rising prices of fuel, commodities, and essentials) that get parents more concerned about spending their hard-earned money on the more important needs instead of the favorites that their families enjoy.

No matter the situation, however, it’s still always possible to bring priceless joy to your family, and there will always be ways to make that happen. Because it’s always a delight to see everyone in the family happy, ang pinakamasarap para sa pamilya is everyone’s tried and tested favorite—Jollibee’s best-tasting Chickenjoy, which never fails to make everyone in the family happy.

Everyone feels a little brighter and happier when they sink their teeth into that crispylicious and juicylicious Chickenjoy that’s always there for them for any occasion. You can then give everyone that satisfaction with the Chickenjoy bucket that has many pieces, making it the best for sharing with your family.

“We want Jollibee fans to know that no matter what happens around them, Jollibee’s Chickenjoy will always be there to bring that priceless joy to their families. Whenever you feel like having something special with your family, go for something that’s tried and tested—go for a Chickenjoy!” said Mari Aldecoa, Assistant Vice President for Bestsellers and RTC Categories.

Jollibee Chickenjoy is available for only PHP 79.00 for 1-pc. Chickenjoy Solo, PHP 399.00 for the 6-pc Chickenjoy Bucket Solo, and PHP 499.00 for the 8-pc Chickenjoy Bucket Solo. Have them safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, or #87000. Also available in Drive-Thru and Take Out!

For more info and updates on Jollibee products, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on Twitter, Instagram, and TikTok.

Filipinos are well known and loved around the world. That much can’t be denied, as our culture and race have made a lot of notable contributions to the international scene. Whether it’s unbeatable creative talent, inventions that help shape our lives, or simply the tireless workforce that helps keep everything going, Filipinos have long been the source of wonderful things.

But out of all the contributions the Philippines has given the world, there’s nothing quite like Jollibee Chickenjoy. The best-tasting crispylicious, juicylicious fried chicken has become an iconic taste that brings so much joy to so many people not just at home, but all around the globe.

Jollibee’s new TV commercial highlights why Chickenjoy is becoming a world-class food icon. This new ad features three iconic Filipino household names—Pia Wurtzbach, Anne Curtis, and Aga Muhlach—each representing an aspect of Chickenjoy that makes it the pride of the Philippines.

Miss Universe 2015 Pia Wurtzbach represents the Joy of Filipino Pride, as Chickenjoy as a Philippine product is well-loved by both Filipinos and foreigners alike. Foreigners love it for its highly sought-after experience, while Filipinos abroad always look for it because it gives them a much-needed taste of home.

“When I’m abroad, I always try to look for a Jollibee store so I can have Chickenjoy that reminds me of home no matter where I am. As a Filipino, I’m proud that many people around the world love Chickenjoy as much as we do,” said Pia.

Top star Anne Curtis represents the Joy of Famous Taste, as the crispylicious and juicylicious taste of Jollibee’s iconic fried chicken brings joy to everyone, everywhere. Anne Curtis is the perfect fit to represent the Chickenjoy’s famous taste, as the multi-talented actress—who’s won fame and recognition both locally and internationally—comes full circle as her own career began after she was serendipitously discovered eating and enjoying Chickenjoy at a Jollibee store as a balikbayan.

Anne’s enjoyment of the Chickenjoy is a testament to its world-famous, absolutely unique, and truly delicious taste, which is also why Jollibee is referred to as the “Home of the Famous Chickenjoy” outside the Philippines.

“I’ve had many different fried chicken, but there’s really nothing that compares to the crispylicious and juicylicious Chickenjoy. I’m proud that a lot of people both in the Philippines and abroad agree that it’s undeniably great-tasting fried chicken,” said Anne.

Lastly, Philippine showbiz legend Aga Muhlach represents the Joy of Family Through the Years, as Chickenjoy has also played a huge part in bringing families together over the many decades. Chickenjoy serves as a great family bonding meal, allowing everyone to become closer over the best-tasting fried chicken.

“I know first-hand the ability of Chickenjoy to bring families together, as my own family loves to bond over a bucket of Chickenjoy. I’m proud that it brings people closer together across the world,” said Aga.

“There’s no mistaking the global impact of Chickenjoy, and we’re truly proud that we are able to create a homegrown product that the world can fall in love with. Our three ambassadors truly represent the best aspects of the Chickenjoy, and we are happy to tell the Chickenjoy’s story through them,” said Cathleen D. Capati, Jollibee Marketing - AVP for Bestsellers.

You can watch the new Chickenjoy commercial with Pia, Anne, and Aga here:

Your favorite best-tasting Jollibee Chickenjoy is available at your nearest Jollibee store! Have it safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, #87000, GrabFood, foodpanda, and LalaFood! It’s also available in Drive-Thru and Take Out.

Being away from loved ones regularly can be difficult, which is why the holidays have become such an important season to reunite families. But these days, traveling back home to provinces and far-flung areas can be extra tiresome with the heavy traffic, long commuting lines, and hectic holiday rush. This can take a toll on Filipinos mentally and emotionally, especially when all they’re thinking about is going home to celebrate the most joyful time of the year with the most important people in their lives.

This Christmas, Jollibee helps Filipinos go home to their families with a little more love—and a lot of joy. Holiday commuters in select provincial bus routes received a special surprise from Jollibee on their way home. Hundreds of free Chickenjoy buckets and Jollibee gift certificates were distributed to the lucky commuters, perfect for sharing with the families that eagerly awaited them at home.

Passengers were all smiles, some even in tears! “Ito po, pagsasalubong namin sa mga apo,” one of them said, holding on to the Chickenjoy bucket in gratitude. Another expressed joy being able to see the Jollibee mascot live: “Masaya po talaga na nakita namin sa personal si Jollibee. Nagyon lang po namin nakita si Jollibee.”

Watch the heartwarming event on video here:

“We wanted to make the ride home of the hardworking Filipinos extra special with a little surprise from Jollibee, especially with all the Christmas rush and anticipation to get home to spend time with their families,” Jollibee Philippines’ Marketing AVP for Bestsellers Category Cathleen Capati said. “As a family-centric brand, we do believe that being with family amid busy schedules and other separation factors is the most precious and meaningful way to spend the festive holidays—along with everyone’s favorite Chickenjoy!”

Share this video to encourage the joy of bonding with family and loved ones over the holidays. Celebrate this Christmas season with the country’s #1 fried chicken, available through dine-in, take-out, delivery, and drive-thru in all Jollibee stores nationwide and like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @jollibee on Twitter and Instagram.

For Aga Muhlach and his family, there is only one brand that comes to mind when you talk about fried chicken: Jollibee Chickenjoy.

Jollibee, the country’s number one fast-food brand has always been known for its wide variety of offerings. They have delighted taste buds and captured the hearts of Filipino diners for four decades now. Of course, the most famous offering is Chickenjoy: a crispylicious, juicylicious, gravylicious favorite that continues to thrill Filipinos of all ages, across different generations.
The Muhlachs—a prominent celebrity family consisting of Aga, Charlene, and their twins Atasha and Andres—along with scores of Filipino families all over the country and the world, consider Chickenjoy as the delicious centerpiece to countless bonding moments.

The latest Chickenjoy TV commercial, which started airing in January 2018, brings another side of the Muhlach family to the fore. In this ad, Aga reminisces key moments in his life as he remembers how Chickenjoy has been a huge part of their family bonding moments through the years.
 
Like any other family, the Muhlachs treat mealtime as a perfect opportunity for fun family bonding; and as a way to celebrate each other’s company with a favorite they have grown to love through the years.

‘Mula noon, hanggang ngayon’
The new Chickenjoy ad is more of a reunion for the Muhlachs’ with the 40-year-old homegrown fast-food brand. Aga—with his matinee idol looks and signature dimples—has always been closely associated with Chickenjoy through a series of fun, memorable commercials for Jollibee. This dates back from his bachelor days up to today as he has grown into an upstanding family man.
“Talagang mula noon, hanggang ngayon, Chickenjoy has been a constant presence in my life,” Aga shared. “Not only because of all the projects I did with Jollibee, but because it really is my favorite fried chicken. From the crispylicious skin to the juicylicious, malinamnam meat that you dip in the gravy, Chickenjoy really hits the spot when it comes to flavor na ‘di ko malilimutan.”

This love for Chickenjoy is something that the actor has shared with his family up to now with the teenage Atasha and Andres, who also appeared in several Chickenjoy commercials as young children.
“And the twins really do the ‘isa pa! isa pang Chickenjoy’ thing because they really love (the product). They grew up with Chickenjoy, and they know that when it comes to fried chicken, talaga namang best sa sarap ang Chickenjoy,” he added.

“Throughout the years, Chickenjoy has always been a classic favorite for many Pinoy families because of the unparalleled flavor and dining experience it delivers,” said Cathleen Capati, Jollibee Marketing Director for Flagship Products. “The love for our crispylicious, juicylicious, and gravylicious offering is something that one grows up with, and is eventually passed on to the younger generation, like with Aga and his family. This tradition of heartwarming family moments made even more joyful with Chickenjoy is something that we at Jollibee hope to encourage and foster for the years to come.”
Like the Muhlachs, celebrate family bonding time with a time-tested classic from Jollibee! Savor every crispylicious and juicylicious bite of Chickenjoy today, available for dine-in, take-out, delivery, and drive-thru in all Jollibee stores nationwide.

From L to R: Jollibee Brand PR and Engagement Specialist Celina Tan; Assistant Brand Manager Shaun Si; Marketing Director for Flagship Products Cathleen Capati; Global Chief Marketing Officer and Philippines Head of Marketing Francis Flores; Aga, Charlene, Atasha and Andres Muhlach; Senior Brand Manager for Chickenjoy Joseph Aruta; Assistant Brand Manager Pamie Cruz; and Brand PR and Engagement Manager Cat Triviño.

For more information on Jollibee’s latest products and promotions, like Jollibee Philippines on Facebook and follow @Jollibee on Twitter and Instagram.

Jollibee, the Philippines’ number one fast-food brand, is on a mission to bring more joy to Filipino families this Christmas.

That’s why its latest heart-warming and mouth-watering video for Chickenjoy, launched last Nov. 19, 2017, features the celebrity Legaspi family: Carmina, Zoren, Mavy and Cassy, sharing joy with family and friends by giving them buckets of crispylicious, juicylicious, and gravylicious Chickenjoy.
“Magbigay ng Joy ngayong Pasko,” says the catchy jingle in the video. And what better way to give joy than to give Jollibee Chickenjoy! According to a 2017 nationwide survey conducted by the Philippine Survey and Research Center (PSRC), 8 out of 10 Filipinos claim that Chickenjoy is the only fried chicken brand that gives joy to the entire family; and 7 out of 10 Filipinos claim that Chickenjoy is the only fried chicken brand that promotes the joy of family bonding. Indeed, what family could resist bonding over a bucket full of perfectly cooked and seasoned fried chicken that’s crispy on the outside and oh-so juicy on the inside? With an established popularity locally and a growing popularity globally, it’s no wonder Chickenjoy is the favorite of EVERY member of the family. And it shows in the laughter, excitement, and joy that follow every bite.

Check out the Legaspi family’s video here:

Why do the Legaspis love Chickenjoy? “Iba talaga yung Chickenjoy because it’s crispy on the outside and juicy on the inside,” says Carmina. “Yes, and you can’t have just one, kaya a bucket is perfect for the whole family!” Mavy added.

The Legaspis believe that the true joy of Christmas is in celebrating with your loved ones. “We love bonding over a bucket of Chickenjoy, kahit simple dinner lang, masaya na kami,” said Zoren. “Sana more people this Christmas season will experience the joy of Chickenjoy!” said Cassy.

You can also bring more joy to your family and friends this season! Jollibee Chickenjoy is available for dine-in, take-out, delivery and drive-thru transactions, with prices starting at Php 360.00* for the 6-pc. bucket, and Php 475.00* for the 8-pc. bucket. For more information on your favorite Jollibee Chickenjoy, like Jollibee Philippines’ Facebook page and follow @Jollibee on Twitter and Instagram.

*Prices may vary across different locations.

The Philippines’ #1 fast-food brand Jollibee released its latest digital ad  featuring their lovable mascots Jollibee and Hetty! The best friends take on fun challenges and prove to everyone why they are the ultimate duo! Watch how the #UnbeatableDouble’s story unfolded:

Just like Jollibee and Hetty, Jollibee’s Crispylicious, Juicylicious, Gravylicious Chickenjoy and sweet-sarap Jolly Spaghetti form an #UnbeatableDouble! This best-selling combo pairs two well-loved and world-renowned comfort food in one winning plate. Filipinos take pride in this irresistible combination—the perfectly seasoned Chickenjoy, crispy on the outside and juicy on the inside, paired with the cheesiest and meatiest Jolly Spaghetti.
ChickenjoySpaghetti Get a taste of the #UnbeatableDouble and enjoy a scrumptious, value-for-money meal with your family and friends at your nearest Jollibee branch. The #UnbeatableDouble is available for dine-in, take-out, delivery and drive-thru transactions, at only Php 99.00 for a Solo Meal! For more information on your classic Jolly favorites, like Jollibee Philippines’ Facebook page and follow @Jollibee on Twitter and Instagram.

Jollibee, the country’s number one fast-food chain, recently launched a new TV commercial highlighting its flagship product: the crispylicious, juicylicious Chickenjoy. Inarguably the top choice for fast-food fried chicken for many Pinoys, Chickenjoy has earned the title as the “Philippines’ Favorite Fried Chicken” for various reasons – one of which is its unparalleled crispy skin. Pinoys just cannot get enough of Chickenjoy’s crispylicious skin because it creates a unique taste experience, which taps into the different senses.

The TV commercial opens with the appetizing sight of Chickenjoy’s expertly fried, golden-brown skin followed by the irresistible sounds of soft crunch as the skin is being snapped and peeled, signalling perfect crispiness. It ends with the endorser savoring the crispylicious skin’s signature taste, leaving the viewers craving for a Chickenjoy meal of their own.

“Filipinos love fried chicken, and to most, its best part is the crispy skin. This is the reason why they save this part for last. But not all crispy fried chicken skins are created equal, so to speak. Jollibee Chickenjoy is not only crispy; it is crispy and delicious,” said Jollibee Philippines Marketing AVP for Flagship Category, Kent Mariano.


“Every piece of Chickenjoy excites the senses – sight, sound, and taste – making the whole experience complete and satisfying. It’s no wonder Chickenjoy is the crispylicious fried chicken that has been joyfully shared by generations of Filipino families to create the happiest moments,” Mariano added.

The famous crispylicious and juicylicious Chickenjoy has definitely left a mark on Filipinos all over the world not only due to its indisputably delicious taste, but also because every bite is an experience that will always remind Filipinos of joyful moments shared with the family. The 1-pc. Chickenjoy with Rice comes with gravy for only P75 and with Fries and Regular Drink for only P99. Available in all Jollibee stores nationwide, drive through, and Jollibee delivery by dialling #8-7000.

From nurturing a baby in her womb for nine months, to being the best friend and most caring person that anyone can have, a mother’s unconditional love is beyond compare. This May 12, take the time to show the most special woman in your life just how much she means to you. Here are simple suggestions to make it one of the best Mother’s Day celebration yet for the queen of the house:

Surprise her with a special talent show. Gather the whole family and prepare a special performance for mom. Practice with your little brothers and sisters, and put together a short play based on her favorite book. Ask kuya to play her favorite song on the guitar, while dad serenades and dances with her.

Create a special AVP tribute for mom. Produce a home-made video with each family member’s personal message, or create a slideshow of your favorite family bonding moments to the tune of her favorite songs – a truly fitting tribute to show how much you truly love and appreciate her.

Treat her to a refreshing getaway. Bring mom to her favorite place – whether it be in a beach resort, her favorite spa or salon, or a shopping spree. A worry-free day will surely make any mother feel extra special.

Savor another family bonding moment with her favorite. For mommy, there’s nothing like spending a day bonding with the family. Be it simply watching movies at home, going on a picnic, or a short road trip to visit the places special to her. To make the celebration more special, treat mom to everyone’s favorite Chickenjoy! Because the best mom in the world deserves nothing less than the pinaka-crispylicious and pinaka-juicylicious Jollibee Chickenjoy!

Show mom your unparalleled love for her and treat her to the undeniable goodness of the best fried chicken, Jollibee Chickenjoy! Available for dine-in, take-out, delivery and drive-thru. For delivery, call the Jollibee Express Delivery Service hotline at 8-7000 or log on to www.jollibeedelivery.com.