To highlight the crispy-sarap in every bite of its best-selling Jolly Crispy Fries, fast-food giant releases an ad that will get you rushing to the nearest Jollibee

“Malata” (limp) means a general lack of energy, pep, enthusiasm, and when used to refer to food, a lack of crunch, lively flavor, or interesting textures. For many Pinoy French fry-lovers, there’s nothing better than enjoying crispy-sarap right from the first bite, like with Jollibee’s best-selling Jolly Crispy Fries.

Jollibee, the country’s number one fast-food brand, recently released an online video that hilariously captures how unfortunate malata—especially in a traditionally crispy favorite—can be. With on-point comedic performances and crave-inducing beauty shots of the Jolly Crispy Fries.
By focusing on situations where malata just wouldn’t cut it, the video—conceptualized by creative agency Dentsu Jayme Syfu and brought to life by Makina Productions—shows a scene familiar to many Pinoy teens: a volleyball game.


In this scenario, the character is put under the spotlight for a highly anticipated shining moment, only to let the cheering crowd down because of her malata, lackluster performance. This dyahe moment serves as the perfect segue into the direct opposite of malata: crispiness served up in every bite of the Jolly Crispy Fries.

Made with 100% real potatoes and covered with special fries coating to make every piece extra crispy, Jolly Crispy Fries serve as the perfect complement to classic Jollibee favorites or as a flavorful, satisfying snack on its own. And with different serving sizes—even up to jumbo—it’s the best treat to share with the whole barkada while hanging out or whenever the craving for bite after bite of unforgettably crispy potatoes strikes.

“This new ad is a great way to illustrate the unique crispy-sarap kada bite goodness of the Jolly Crispy Fries,” said Kay Segismundo, Jollibee Senior Marketing Manager for Complementary products. “The funny scenario definitely captures the feeling when you get soggy, limp fries—it’s not fun and you end up feeling dismayed. Plus, malata fries don’t pack the flavor and the unparalleled enjoyment of snacking on crispy, golden, perfectly cooked potatoes. There’s truly nothing else like the Jolly Crispy Fries!”

Jolly Crispy Fries are available all day in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru transactions. Pick your preferred serving size from regular (P39.00*), large (P60.00*), and when you just can’t get enough, the jumbo (P72.00*)! You can also watch the wonderful ads on Jollibee’s digital assets: on Facebook and YouTube!

For more information on Jollibee’s latest products and promotions, like Jollibee Philippines on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @Jollibee on Twitter and Instagram. * Prices may vary across different locations.

When it comes to exciting flavors and great snacks to share with friends, Jolly Crispy Fries never disappoints. Crispy and flavorful in every bite, it can easily bring barkadas together and make them savor every fun experience. And for this season, Jollibee launches its exciting new fries flavor—Wasabi! The Wasabi Fries gives that surprisingly delicious kick for those daring adventure seekers.

“Wasabi Fries is the latest addition to our growing menu which continuously adapts to our customers’ evolving taste preferences. This season, we wanted to turn up the heat with this intriguing and adventurous new product,” Jollibee Senior Marketing Manager for Complementary Products Kay Segismundo said. “Our research and development team balanced the flavor in a way that would cater to those with medium to low tolerance for spice, while still being enjoyable to those who yearn for that kick. It’s perfect for group sharing, especially for friends who continue to look for variety and excitement in food and in everything they do.”

When you’re out unlocking achievements, ticking off bucket list items or simply lounging around with your friends, pair the experience with the flavorful Jolly Crispy Fries in plain (Php 35, Php 57 and Php 67 for regular, large and jumbo sizes, respectively) or Wasabi (Php 40, Php 65 and Php 80). Jolly Crispy Fries isavailable for dine-in, take-out, delivery and drive-thru transactions. For more information on your Jolly favorites, like Jollibee Philippines’ Facebook page and follow @Jollibee on Twitter and Instagram.

*Prices may vary across different locations.