One of the very festive season for us, Filipinos. This is where the air is chilly, the mood is merry, and the lights are out and sparkling. What a joy it is to have the holidays upon us once again. This is the time to give back and share the love and blessings we have received this year, as it is what the true spirit of Christmas is.

This Christmas, Hallmark is inviting you to celebrate the season with the gift of love and care. In hopes to bring holiday cheer to street children, Hallmark is partnering with PhilSeven Foundation, convenience store 7-Eleven’s charity arm, through ‘Gulong ng Karunungan’ (GNK) project. This is a mobile school project that aims to provide education to the less fortunate street children of select local cities in the Philippines. Over the past years, GNK has helped augment the learning, supplemental feeding, and basic medical needs of over 2,000 disadvantaged youth, comprised mostly of out-of-school children and informal settlers from identified city beneficiaries.


Moreover, you as a customer can be a part of this jolly project. With every purchase of Hallmark Christmas products such as their Gift Wrappers, Gift Bags, Gift Tags and other Christmas products from 7-Eleven, a portion of the sales will be donated directly to support GNK project.

Make this season shine by celebrating it, too, with people outside your home. And when you care enough to give back, we believe that the smiles and joy of children in need are more than enough to warm your heart and make your Christmas, the merriest ever.


#CareEnough
#HallmarkChristmas
#HallmarkAtSevenEleven

*Be involved and get your Hallmark products by visiting your neighboring 7-Eleven store. Hallmark Christmas products are also available in all leading bookstores and select online shops.

Mr. Pure Energy Gary Valenciano and Popstar Royalty Sarah Geronimo join forces for a one-of-a-kind collaboration that capture the joy-filled stories of Filipinos to mark the 40th anniversary of the country’s number one fast food chain.

Entitled ‘Apat na Dekada’, the upbeat and heart-warming song encapsulates four decades of joyful moments shared with generations of Filipinos who have made Jollibee a part of their lives. The song was composed by Thyro Alfaro in collaboration with Jollibee’s creative agency, McCann World Group Philippines.

For the past 40 years, Jollibee has been a home to stars who have served as their brand ambassadors. The stellar list includes Sarah and Gary who headlined some of the most memorable Jollibee campaigns but none quite as special as the 40th anniversary anthem.

One of the brand’s first endorsers, Gary shared how it feels to have reached full circle, “I was happy then, overjoyed now because it is 40 years later and I’m doing something with them again.”

For her part, Sarah has been a part of the Jollibee family since 2005 and has since become one of the country’s biggest superstars, growing a wider audience in the same way that Jollibee has continued to spread its reach in the country and across the globe.

While recording the song, the two artists felt waves of nostalgia as they looked back at their own Jollibee moments with their loved ones.

“‘Yung entirety nung message nung kanta, inisa-isa niya ‘yung simple joys of life, ‘yung simple pero masagana, sincere at totoong-totoo kasi ako mismo nakita ko ‘yun, naranasan ko ‘yun, at naramdaman ko ‘yun,” shared Sarah.

Because the song struck a chord in both singers, they agreed it would also easily resonate among many Filipinos. The Popstar Royalty added, “Kasi ‘yung Jollibee it’s not just a brand. Pinapahalagahan talaga ‘yung values ng pamilyang Pilipino, at saka yung importansya ng saya ng pagiging isang buong pamilya. Iyon ‘yung dahilan kung bakit naging malapit sa puso nating mga Pilipino ‘yung Jollibee.”

According to Gary, he was very happy that the brand had gone global. “I think that they’ve really been able to master that touch of going out of their way, maybe even bending backwards, to stick to what is Filipino, through and through, and it’s now creating an impact. Now people are seeing the consistency and I think that’s something I commend them for. So I think expanding into other countries is not only going to bring a piece of the product to them but it’s also going to bring a piece of the Filipino heart to people all over the world,” he shared.

This is the first taste of many surprises in store for Jollibee’s 40th anniversary year-long celebration. Be part of this special milestone by watching the special music video (LINK) and relive your very own jolly moments!