Manila, Philippines – Homegrown snack giant Rebisco is spreading the anniversary joy to its grassroots business partners.

As part of its 55th year celebration, Rebisco awarded 55 lucky sari-sari store owners with store makeover and products for each. The winners were selected among hundreds of small business proprietors who shared their stories detailing how the snack food giant has made an impact on their lives and businesses.

According to Rebisco President Jonathan C. Ng, the project was borne out of a simple yet poignant motivation: to express gratitude. “Sari-sari stores are crucial to our business model,” he said. “These entrepreneurs are our loyal and hardworking community partners who help nourish Rebisco’s continued growth and success. This project is one of many ways we want to give back, by empowering them and their businesses.”

Shining the spotlight

Of the 55 winners, three were featured in an online video recently released by Rebisco.


Ester Recinto, a 66-year-old sari-sari store owner from Batangas, runs a strategically located store near an elementary school. She started selling in 1974, with a P300 capital. Over the years, she was able to grow her business from a cabinet display of Rebisco products to an actual store.


Twenty-two-year-old Naname Dahoya from Cebu started a sari-sari store to help augment her parents’ meager income and support her six siblings. She calls Rebisco her “superhero” because the company’s popular snacks helped her small business grow, thus providing her and her family a more stable income.


The third featured winner is Sally Angulo from Zamboanga del Norte. At first, Sally only sold condiments and vegetables but eventually realized that there was a market for snacks. After researching her options, she decided to sell Rebisco products because of its high-quality products at more affordable prices.

“We hope that their stories inspire others to persevere amid adversities,” Rebisco Trade Marketing Head Michelle Ceniza said. “We are grateful to our partner sari-sari store owners for their loyalty and patronage these past five decades. It truly is an honor for Rebisco to be an instrument to the success of their business.”

Stronger partnership

After a momentous year-long anniversary celebration, Rebisco looks to the future with optimism.

“We look forward to sharing more successful years with our sari-sari store partners,” Ng added.

To watch the video, check out Rebisco Snackademy Facebook page.