Keeping the #KwentongJollibee fever more alive than ever, Jollibee brings Filipinos a brand-new outlet where they can showcase their flair for singing, dancing, and acting, to be shared to a wider audience. Aspiring artists and content creators can share their creativity and talents as Jollibee launches its new channel on one of today’s fastest growing and widely-used social media platforms, TikTok, which has garnered over 1.5 billion downloads.

The #KwentongJollibee TikTok challenge, which encourages users to duet or lip sync the juicy bits of their favorite episode, has swiftly gained 12.7 million views shorty after it was launched. Done in partnership with BBH Singapore, this is the first time that Jollibee utilizes this platform to engage with avid fans of its hit Valentine series.

TikTok users who got caught up in “#CoupleGoals”, which has gained over 25 million views, can lip sync to the taxi showdown scene and pretend they are Matt and Lisa arguing. They can also do a duet as Myles together with the dreamy Ron from the best-performing episode “Apart”, which was streamed 34 million times over, and act as if they are a couple sharing a sweet kilig moment. Lastly, TikTok users can re-enact a funny scene from “Space”, with almost 30 million views, and pretend they are Mae, whom the lovestruck Dan is trying to patch things up with.

"Together with Jollibee, we believe TikTok has unlocked an incredible creative energy in the Philippines. Since the launch of this challenge, 19,000 videos have already been submitted. It’s warming to see people share the simple joy of doing something together,” said Sascha Kuntze, Chief Creative Officer of BBH.

With the popularity of TikTok, it’s not hard to find short-form videos one after another — and with Jollibee launching its new channel, Filipinos can share even more joy as they showcase their talents in crafting creative content that will spark the interest of generations across.

Get your vocals, dancing, and acting moves ready and share your own creative take of the #KwentongJollibee Valentine’s episodes! Join the fun by downloading the TikTok app, and post your #KwentongJollibee challenge at Jollibee's official Tiktok page (www.tiktok.com/@jollibee).

For us, it has always been the grandparents gave most of the attention but aside from the attention there's always the lessons learned that share to us. It is indeed that grandparents often play a vital role in the lives of the grandchildren. With a love that equals that of parents, they strive to give their apos (grandchildren) everything they can offer despite their frail health or limited resources.

This Grandparents’ Day, Jollibee celebrates the selflessness and unconditional love of lolos and lolas for their apos in “Garapon”, the newest video installment in the award-winning Kwentong Jollibee series.

Directed by Sheron Dayoc, “Garapon” narrates the story of how a grandmother sets aside any amount she can just to give her grandson something that would make him happy.

“For Filipinos, grandparents are the treasures of the family. While they may sometimes appear as strict, they give us exceptional love and guidance in such a way parents simply can’t. This is something that the younger generations can learn to appreciate from their lolos and lolas,” said Francis Flores, Jollibee Global Brand Chief Marketing Officer and Jollibee Philippines Marketing Head.



The Kwentong Jollibee video follows how a 7-year-old boy, Kyle, unravels the constant wonders his Lola Naty does as they spend their days together, discovering the reason behind his lola’s selfless behavior.

Catch the “Garapon” Kwentong Jollibee episode on Jollibee Studios’ official YouTube channel at https://youtu.be/J8AoJjoBlx8.

On September 7 and 8, grandparents and their apos are in for a treat as they can avail of a free Palabok for every 6-pc Chickenjoy Bucket they buy at any Jollibee store, to help families celebrate Grandparents’ Day even more with their all-time favorite langhap-sarap meals. Promo is available for dine-in, take-out, drive-thru, and delivery.

Great day Mommies! Mother’s day is just about to be celebrated and with this Jollibee made another video to honor all the Mother’s out there. I just watched the video and it really made me cry again. I really love the story and yes indeed we are the strength or our kids so don’t let them feel alone and loose their will to do things. Moms should take time to watch this.

From the moment mothers feel a heartbeat inside their womb, to the first time they see and hold their newborn, they have made a promise to remain strong and shower their children with eternal love and support throughout their life.

This May, Jollibee and creative agency McCann World Group Philippines honor all loving moms as they release a special Kwentong Jollibee Mother’s Day special that will remind everyone of the power of a mother’s unwavering affection and nurturing love.

Directed by Sheron Dayoc, ‘Schoolboy’ follows the story of a young boy as he overcomes his insecurities in his new school and achieves his dream with the help of his mother’s care and encouraging words that gave him the confidence he needed.

“There are many types of love in this world - one we share with friends, relatives, and significant others. But we know that it is the love that we receive from our mothers that make us feel more confident to embrace ourselves,” said Francis Flores, Jollibee Global Brand Chief Marketing Officer and PH Marketing Head.

For a child, there is no greater gift in life than having a mother who is there by their side and cheer them on as they grow up. “This Mother’s Day, we want to showcase the unique bond that a mother and child have and how this encourages the child to love themselves and live their life with a purpose no matter their personal condition,” adds Flores.

As the guiding light of every Filipino household, mothers play an inspiring figure in the life of each member of the family. Last year, Jollibee touched the hearts of netizens with its successful Mother’s Day trilogy - Amor”, “Tess”, and “Helen” - which reached over 27 million views in Facebook and YouTube and touched hearts of over 65.8 million netizens, Jollibee once again celebrates the red-letter day with a new heartwarming Kwentong Jollibee Mother’s Day special.

This year, Jollibee aims to once again shine the spotlight on moms as a fitting tribute to the person who never fails to provide encouragement and support every step of the way. Watch the ‘Schoolboy’ Kwentong Jollibee Mother’s Day special on Jollibee’s official Facebook page at https://www.facebook.com/JollibeePhilippines/videos/2382580938502113/ and YouTube channel: https://m.youtube.com/watch?v=UNDpEUCBYkk&feature=youtu.be.


In time for this year’s Mother’s Day celebration, everyone is invited to bring their beloved mother and the whole family for a langhap-sarap feast at Jollibee. From May 10 to 12, customers who purchase a 6-pc Chickenjoy Bucket will get a free sweet-sarap Jolly Spaghetti as a treat for the special day. Meanwhile, every purchase of an 8-pc Chickenjoy Bucket comes with two free Jolly Spaghetti. Promo is also available for take-out, drive-thru, and delivery.

The now viral #KwentongJollibee2018 Valentine Series videos have once again captured the hearts of many and took the internet by storm, with 4.5M views for “Homecoming,” 9.2M views for “Signs,” and 4.2M for “Status.” The three new Kwentong Jollibee episodes aim to impart valuable love lessons through beautifully told stories anchored on powerful truths on love.
In an exclusive screening and meet & greet with the entire cast and directors at the Ayala Malls The 30th, the media got a closer and more meaningful look at the love stories that inspired this year’s batch of #KwentongJollibee2018 Valentine videos which encourages people to believe in the power of love. The cast and director of each video shared wonderful insights and hugot lines that inspired them to bring the stories and characters to life on the digital screen.

“Every Valentine’s Day, the brand wants everyone to embrace and feel love with real-life stories from #KwentongJollibee. And this year, the Valentine series returns with episodes that celebrate the power of love in different ways,” shares Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores.



Believing in the power of love Following last year’s favorite “Crush”, “Homecoming” tells the story of Gilbert and Ruth, and proves how never giving up can lead to a lifetime of bliss and love. Directed once again by Joel Ruiz, it follows the couple on the night of their college reunion as they reminisce about how love blossomed between them through sweet gestures and kilig love notes on their favorite Jollibee Cheesy Yumburger.



“Signs” explores the life of Star, a hopeless romantic who believes that signs will help her find her true love. Directed by blockbuster movie director Ted Boborol, the story takes viewers to a romantic journey as the universe seemed to align and point to Star’s classmate, Mark. It then unravels to a pleasantly romantic twist as Star realizes that while the signs have been wrong, true love eventually found her in the person of her friend Joms.
 

Director Ianco dela Cruz also returns with an inspiring tale that shows how love is always present with people who truly care for you. “Status” follows Kat and her journey to realization that the true love she was looking for has been with her family all along.

Netizens took to Facebook and Twitter to express their feelings:

One user said of “Homecoming,” “Do not settle for someone because of his physical attributes or his financial status. Fall for someone who never gets tired of saving you from your own chaos.”

A comment from the “Signs” episode said “Ang galing naman! Ang tagal ko nang hindi kinikilig ah, ngayon na lang ulit. Relate much ako dun sa mga signs. Kudos, Jollibee!”

“This kind of love is the purest of all. Kaya ‘di natin kelangan maghanap ng true love. It will come at the right time, in the right place, unexpectedly” posted another netizen.

Watch and share the three #KwentongJollibee shorts on Jollibee’s YouTube channel (https://www.youtube.com/user/jollibeedigital1) or on Jollibee’s Facebook page (https://www.facebook.com/JollibeePhilippines).

Kwentong Jollibee’s “Kahera,” the Grandparents’ Day campaign of the country’s number one fastfood chain, was recently adjudged the 2016 Ad of the Year (AOY) by adobo magazine. The Ad of the Year awards showcases the most celebrated advertising work created in the past year, with the top three winners chosen from among adobo magazine’s top monthly picks via poll.

Kahera, directed by Ianco dela Cruz, is part of the successful #KwentongJollibee series co-created with McCann World Group Philippines. It features the story of a Jollibee cashier who gets her daily dose of constructive and stern criticism from one of the store’s regulars, who turns out to be her very supportive grandmother.

With over 9 million views on Facebook and YouTube to date, the digital ad has continued to receive recognitions from award-giving bodies in the industry.

Besides bagging the AOY honor, Kahera also won adobo magazine’s Ad of the Month Award for September 2016. Earlier this year, the video was also recognized by Google PH as one of its top 10 most viewed ads, entering the YouTube Leaderboard for the second half of 2016.

The video was also part of the Jollibee Grandparents’ Day campaign which won a Quill Award of Excellence from the International Association of Business Communicators, and a Silver Anvil award from the Public Relations Society of the Philippines.

Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores says of the brand’s most recent win, “We are honored to be recognized by adobo magazine, this time for top notch creativity embedded in our heart-warming video. This validates Kwentong Jollibee’s thrust of showcasing unique Filipino relationships through masterful storytelling.”

In the eyes of children, their fathers are their first superheroes. This Father’s Day, Jollibee showcases this powerful truth in “Powers”, the latest addition to their hit Kwentong Jollibee series.

“We look-up to our fathers as superheroes because – though it may be unknown to them - they display amazing prowess and strength as they go about fulfilling their duties to their family,” said Francis Flores, Jollibee Global Brand Chief Marketing Officer and PH Marketing Head.

“In ‘Powers’, we teamed up again with our creative agency McCann Worldgroup Philippines in showcasing this super characteristic in a playful, creative manner by taking on a child’s perspective wherein dads are regarded as real-life superheroes. Our latest short film is our special tribute to all the fathers who take care and provide for their families to the best of their abilities,” shared Jollibee Brand Communications and PR Director Arline Adeva.

Directed by Filipino-Canadian filmmaker, Edber Mamisao, “Powers” tells the story of a young boy named Angelo who is mighty proud of his Dad whom we openly regard as his “Superhero’. In true Kwentong Jollibee fashion, the story takes an unexpected turn as it reveals the humble occupation of Angelo’s father that didn’t affect at all Angelo’s love, admiration and respect for him.

Mamisao’s video treatment also greatly contributed to the playful and fun superhero vibe of “Powers”. With an epic music score and cinematography treatment as seen in some of today’s trending superhero blockbuster movies plus clever and imaginative execution, “Powers” displays a fun yet equally heart-tugging side of the much-loved Kwentong Jollibee videos.

“Powers” simply, efficiently reminds us of the extraordinary love every father or father figure have for their children, making any son and daughter appreciate them as their number one real-life superhero. This Father’s Day, let “Powers” help us tap into our own super capabilities of giving thanks to the big man, our ultimate idol, our very own tatay.

Catch the powerful Kwentong Jollibee episode on Jollibee’s official Facebook page at https://www.facebook.com/JollibeePhilippines/videos/1468065766572978/ and make Father’s Day super special and extra meaningful for all our superdads.