Last year, global technology innovator LG Electronics blew away the Mobile World Congress with its G5 smartphone, garnering the most awards among all the other mobile powerhouses. Because of its worldwide success, expectations of tech experts were high in this year’s MWC run, which launched its successor LG G6.

LG G6 is now in the Philippines. Present at the launch at SM Mega Fashion Hall were (L-R): Program host and radio DJ Karla Aguas, basketball star LA Tenorio, actress and VJ Sharlene San Pedro, social media influencer Janeena Chan, TV personality Luis Hontiveros, LG Mobile Philippines Product Manager Faith Mijares, LG Mobile Philippines Senior Sales Head Aldo San Pedro, actor and singer Khalil Ramos, Spot.ph Associate Publisher Owen Maddela and “I’m Drunk, I Love You” movie director JP Habac.

Today, two months after its global unveiling—where global tech experts Wired, Android Authority, Digital Trends, PCMag and TeachRadar hailed the G6 as the best smartphone of MWC 2017, the multi-award-winning device officially opened its doors to the Philippine market through a massive event at SM Mega Fashion Hall. Consumers, media partners and celebrities gathered together to experience LG’s latest flagship, which projects itself as the ideal social media smartphone for any digitally-savvy user.

(L-R): Basketball star LA Tenorio, actor and singer Khalil Ramos, LG Mobile Philippines Product Manager Faith Mijares, social media influencer Janeena Chan, LG Mobile Philippines Senior Sales Head Aldo San Pedro, LG Mobile Philippines VP Jay Won, actress and VJ Sharlene San Pedro, TV personality Luis Hontiveros, movie director JP Habac and Spot.ph Associate Publisher Owen Maddela celebrated the country’s newest social media smartphone.

Endless display, compact body
Through consumer insights, research, development and innovation, LG G6 goes back to basics, empowering users to do more with its large screen while being compact enough to fit comfortably in one hand. It comes with a 5.7-inch QHD+ FullVision display, and for the first time ever in a smartphone, a highly functional 18:9 screen-to-body ratio. Compared to conventional 16:9 aspect ratio displays, the 18:9 format offers more viewing space and a more immersive experience when streaming videos and playing games.

Even with its large screen, the smartphone is easy to hold. Sculpted from aluminum and glass, the G6 offers a sleek minimalist design with rounded corners, extremely narrow bezels and a perfectly flat black—no camera bump to avoid or protect.

Video, audio and picture quality at its peak
More than the breakthrough 18:9 format and complementary design, LG G6 also stakes its claim as the first smartphone to feature Dolby Vision technology. But not only does it support Dolby Vision, it also supports HDR 10, both of which are standards for High Dynamic Range (HDR), the picture quality technology which allows a wider range of color, luminosity and detail. With HDR content from Netflix and Amazon on the rise, users can watch popular shows in stunning HDR quality on the G6, enhanced by superior audio from its Hi-Fi Quad DAC feature.

The camera technology of the G6 is also naturally advanced with its standard and wide angle settings for both the rear and front cameras, dual 13MP rear cameras (including a 125-degree lens on the wide angle) and an expanded 100-degree field of view with the wide angle 5MP front camera. The G6 features Android’s first-ever Square Camera Mode, with a function that can divide the 18:9 screen into two identical squares for simultaneous photo taking, editing and uploading, as well as creative Instagram shots. Users can also up their food photography game with the popular Food Mode function.

Bar-raising durability and user experience
The G6’s durability is further developed with its water and dust resistance. It can be immersed in up to 1.5 meters of water for as long as 30 minutes, and users can worry less about accidental drops and other rough environments during everyday use. For greater reliability against overheating, the G6 is designed with a metal frame and heat pipe to dissolve heat. The powerful device has passed 14 different military-standard 810G tests involving rain, fog, humidity and temperature, among others.
User experience is also levelled up with a built-in Google Assistant to work seamlessly and intuitively with LG apps, empowering users to get fast answers, manage everyday tasks, enjoy the best music and videos and search the G6 more quickly and efficiently than ever. With the remote after-service utilizing artificial intelligence, the more Google Assistant is used, the more personalized it becomes because it knows more about the user.

Now in Philippine shores
Prominent personalities like LA Tenorio and Sharlene San Pedro graced the event and encouraged the public to try out the smartphone, while respected industry names shared their own acclaims from different points of view. Social media influencer Janeena Chan raved about the G6 camera’s square feature and wide-angle mode while Spot.ph’s Owen Maddela shared his experience with the Food Mode. Director of local blockbuster “I’m Drunk, I Love You” JP Habac commended the G6’s video taking and Dolby Vision capabilities, while the Hi-Fi Quad DAC audio quality was lauded by Yael Yuzon, the lead singer of popular music band Sponge Cola.
“We’re so excited to introduce to the Philippine market our newest mobile innovation,” LG Mobile Philippines VP Jay Won said. “It received excellent feedback from tech experts worldwide because we listened to customers’ modern needs. The G6 went back to basics and took smartphone design, convenience and overall user experience to the next level. With the G6, we hope that Filipinos will be able to expand their capabilities using the big, immersive screen that fits in one hand.”
LG G6 is now available in the Philippines in Astro Black, Ice Platinum and Mystic White retailing for Php 37,990.00. From April 17 to 30, 2017, buyers can avail of LG’s pre-order promo and enjoy exclusive freebies worth Php 8,990 (an LG G6 case and LG Tone Infinitum bundle) as well as a one-year extended warranty. For more details, visit lg.com/ph, like @LGMobilePH on Facebook and follow @LGPhilippines on Twitter and Instagram.

Mobile World Congress’ most innovative manufacturer of the year, LG Electronics, globally introduced today the much-anticipated successor of the highly-acclaimed “King of Android” G2—the LG G3.

With launch events taking place in six cities worldwide—London, New York, San Francisco, Singapore, Istanbul and Seoul—the Korean technology giant aims to redefine the definition of a global smartphone for global consumers with its newest flagship powerhouse—the LG G3.

Redefining smartphone technology with its ‘Simple is the New Smart’ belief, LG G3 is a culmination of consumer research based on LG’s product development philosophy, ‘Learning from You.’ This newest smartphone superstar is amplified with the best of what LG’s current technology has to offer, yet providing consumers with a “simpler” user experience.

“The smartest innovation in a fast evolving smartphone market is creating harmony between advanced technology and a simplified user experience,” said Sung Woo Nam, LG Electronics Philippines managing director. “LG G3 is the result of our effort to actualize that idea into a tangible product—LG’s most advanced technology combined with a simplified user experience designed to make smartphone usage simpler, yet smarter.”

True-to-life viewing experience

A trailblazer in display technology, LG is taking G3’s mobile display supremacy with its breathtaking Quad HD, the result of years of display innovation.

With a pixel density of 538ppi, the G3’s Quad HD display sets new viewing standards, producing images that are sharper and clearer than traditional smartphone displays. At 5.5-inches, LG G3 boasts a screen ratio of 76.4 percent with thin bezels all around to maximize its eye-candy display.

“The high resolution display on the G3 also required LG engineers to pair it with battery technology that was just as innovative,” said Mr. Nam. “LG equipped the G3 with a 3,000mAh removable battery and advanced optimization technologies to further maximize battery efficiency and lifespan. This way, the battery can keep up with the Quad HD display’s ultra-high performance without losing steam in the middle of the day.”

Simply captivating



Aside from the display, G3 boasts of having an advanced 13MP OIS+ camera, designed to quickly and easily capture life’s simple moments. With LG’s innovative world’s first Laser Auto Focus technology for smartphones, the G3 can capture the best and most vivid moments—even in low light—by measuring the distance between the subject and the camera using a laser beam.

Combined with the proven and popular OIS+ technology first seen in the G Pro 2, the G3 is made to impress discerning shutterbugs.

Mr. Nam said, “LG also simplified the actual process of taking photos. Rather than having to focus on the subject in preview mode and then pressing the shutter button, with the G3, tapping the subject to focus will simultaneously also trigger the shutter. What’s more, the G3’s 2.1MP front camera incorporates several new enhancements such as a larger image sensor and larger aperture for more light throughput and better-looking selfies,”

He added, “A unique twist has been added to the standard timed selfie mode by incorporating gesture control. When ready to shoot, one can simply clench his hand into a fist and the G3 will recognize the gesture and begin the automatic three-second countdown. It couldn’t get any simpler than that.”

For video, the G3 offers superior sound quality with instinctive microphones that measure the environment to identify the optimal audio level for the clearest recording. The built-in 1W speaker with Boost AMP also enables users to enjoy videos and music accompanied by richer sounds and clearer tones.

Balanced and simplified design language

The G3 sports a Floating Arc design with its ergonomic arch and slim side profile providing an extremely comfortable grip for everyday one-handed use. LG’s trademark and well-received Rear Key is still making an appearance with G3, donning a newly-designed power key and volume button polished with more premium materials and finish.

Aside from refining the sophisticated technical features lined in a singular layout located at the rear, G3’s stylish metallic skin with matte finish keeps the phone looking clean and fingerprint-free.

G3 will be offered in five vibrant colors: Metallic Black, Silk White, Shine Gold, Moon Violet and Burgundy Red.

“To complement the new external design, LG adopted a minimalistic user interface design with flat graphics. The circular motif of the graphic assets in the new UI was derived from the shape and concept of LG’s logo, reflecting its unique visual style and identity,” said Nam.

In addition to the advanced core technologies, LG took its ‘Learning from You’ approach to a higher level with new smarter UX features to offer G3 users a unique experience unlike any previous LG smartphone including:

Smart Keyboard: An adaptive technology that reduces input errors by up to 75 percent by tracking and analyzing typing habits and intuitively “knowing” what word the user intended to type.

Smart Notice: Like a personal assistant, Smart Notice provides suggestions and recommendations based on user behavior, phone usage patterns and location to offer user information when it’s needed the most.

Smart Security: LG G3 offers a number of enhanced security features such as the Knock Code which enables users to wake and unlock their device at the same time just by “knocking;” the Content Lock which keeps personal files safe and hidden from view when sharing the G3 with others; and the Kill Switch which gives the owners the ability to disable their phones remotely in case of theft.

Aside from sporting a removable battery, G3 now also has a 16/32 GB internal storage, expandable via microSD of up to 128 GB. This would entail more memory and storage, and a more seamless smartphone performance.

LG introduced as well the newest smartphone companions like the QuickCircle Case in five colors, LG Tone Infinim powered by the premium Harman/Kardon, and a compact and foldable wireless charger.

LG G3 will soon be introduced in the Philippines in the coming months. Specifications and colors may vary depending on the market.

For more information about the LG G3, visit www.lg.com/ph, www.lgblog.com.ph, or www.LGnewsroom.com; like LG Mobile’s official Facebook page “LG Mobile Philippines”; or follow @LGPhilippines on Twitter and Instagram.