Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera with the LG OLED evo AI G4 at the BenCab Museum Larawan Hall

In a groundbreaking collaboration, LG Philippines and National Artist for Visual Arts Benedicto “BenCab” Reyes Cabrera have joined forces to bring advanced OLED technology to the BenCab Museum in Tuba, Benguet. This partnership redefines how art is experienced, introducing a cutting-edge digital platform for Filipino creativity.

A Seamless Fusion of Tradition and Innovation

The lobby of the BenCab Museum now greets visitors with the LG OLED Posé, a 55-inch masterpiece of design and engineering. Its self-lit OLED technology, vibrant colors, and the α9 Gen5 AI Processor 4K make it an elegant stage for showcasing digital art. Wrapped in muted beige fabric with soft lines, the Posé blends effortlessly with the museum's modern aesthetic, setting the tone for an immersive visual journey.

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera with the LG OLED 55” Posé at the BenCab Museum’s reception hall

In the Larawan Hall, the LG OLED evo AI G4 transforms the way art is presented. Its advanced α11 AI Processor and Brightness Booster Max reveal intricate textures and vivid colors with breathtaking clarity, perfectly adapting to the room's lighting. The One Wall Design seamlessly integrates with the hall’s curated display, making the TV a stunning centerpiece for traditional and contemporary Filipino artworks alike.

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera with the LG OLED evo AI G4 at the BenCab Museum Larawan Hall

A Shared Vision: Honoring Filipino Creativity

LG Philippines’ Managing Director, Mr. Nakhyun Seong, expressed pride in this collaboration: “At LG, we believe in empowering artists to push boundaries. By integrating OLED technology, we’re creating opportunities for a new kind of digital art, bridging the gap between tradition and innovation.”

BenCab echoed this sentiment, saying, “LG’s OLED TVs open new avenues for presenting art in ways that resonate with modern audiences. This partnership enhances the museum’s ability to inspire and educate, while honoring Filipino culture.”

The BenCab Museum enriches its visitors' connection to the Philippines' vibrant cultural history, fostering creativity and promoting art education. These efforts align seamlessly with LG's mission of “Innovation for a Better Life,” celebrating Filipino culture and inspiring future generations.

Through this partnership, LG Philippines and the BenCab Museum invite audiences to experience art in its most vivid form—a tribute to Filipino ingenuity brought to life through cutting-edge technology.

Turn yesterday’s leftovers into today’s delights and win LG Kitchen Appliances! LG brings something fresh to the table with ReDISHcover Your Leftover, a kitchen cook-off challenge that highlights how creativity, together with LG’s innovative appliances as the right partner, can transform fridge staples into extraordinary dishes. Two talented chefs are taking on the exciting challenge of reimagining leftovers into new meals you’ll actually look forward to.

What’s Cooking?

The friendly, flavor-packed challenge is all about rethinking food. Their innovative creations are sure to inspire you to see your leftovers in a whole new light. Join Chefs Marky and Ylyt in this unique cook-off that encourages sustainability and creativity in the kitchen. Using LG’s innovative appliances as their secret weapon, these chefs will show how to transform ordinary leftovers into appetizing dishes you’ll want to recreate. Visit @chefmarkjoseph and @thechefylyt_tv on Facebook, Instagram, and TikTok and don’t miss their take on LG’s ReDISHcover Your Leftover Challenge coming soon.

Chef Marky:
Facebook: https://www.facebook.com/chefmarkjoseph
Instagram: https://www.instagram.com/chefmarkjoseph/
TikTok: https://www.tiktok.com/@chefmarkjoseph?lang=en

Chef Ylyt:
Facebook: https://www.facebook.com/TheChefYlytTVshow
Instagram: https://www.instagram.com/thechefylyt_tv/
TikTok: https://www.tiktok.com/@thechefylyt_tv?lang=en

Ready to ReDISHcover the potential of your leftovers? Get creative, transform your leftover ingredients into culinary masterpieces, for a chance to win incredible prizes!

How to Join?

To join, visit the LG Philippines Promo page (https://www.lgpromoregistration.ph/) from November 21, 2024 to January 15, 2025[1] and register. Create a before and after collage of your leftover recipe and upload.

For the full mechanics, you may click here:

https://www.lgpromoregistration.ph/lg-redishcover-your-leftover-makeover-promo/mechanics/24

Judging Criteria

Top entries will be selected based on the following criteria

Originality 40%
Sustainability 30%
Creativity 30%

TOTAL 100%

Amazing Prizes Await!

Winners with the most appetizing ReDISHcover-ed dishes will win the following LG kitchen appliances:

Grand Prize
French Door Refrigerator with Smart Inverter Compressor in Matte Black
25L NeoChef™ Smart Inverter Microwave Oven with Grill

2nd Place
Side by Side Refrigerator with Metal Fresh
25L NeoChef™ Smart Inverter Microwave Oven

3rd Place
Objet Collection Top Freezer Refrigerator in Beige
25L NeoChef™ Smart Inverter Objet Microwave Oven in Beige

This is your chance to bring top-tier technology into your home and elevate your kitchen experience! So, what are you waiting for? Get your kitchen skills on and give your leftovers a new life!

LG combines innovation and functionality to create appliances that make life better. Whether you’re storing ingredients or reheating meals, LG technology ensures reliability and style for every Filipino household.

LG promises to bring "Innovation for a Better Life" nationwide—across Luzon, Visayas, and Mindanao. For more information, visit www.lg.com/ph and follow LG Philippines on Facebook, Instagram, TikTok and YouTube (@lgphilippines).

[1] Per DTI Fair Trade Permit No. FTEB-207503 Series of 2024

LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “finger heart” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.

“LG is committed to delivering on its promise of ‘Life’s Good. This social media challenge aims to uncover and share what ‘Life’s Good’ means to our customers,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “We believe there is real power in approaching life with an optimistic attitude, and our Optimism your feed campaign’s social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world.”

The social media challenge is part of LG’s ‘Optimism your feed’ campaign and follows the launch last month of LG’s Optimism your feed playlist – a collection of original content that, when interacted with, will pull more optimistic content into your feed. Created in collaboration with global influencers known for their positive impact, the playlist offers users the opportunity to experience more uplifting and encouraging posts. Within just three weeks of its release on TikTok, YouTube and other social media platforms, the playlist has garnered over 1.2 billion views. It has resonated with viewers worldwide, prompting comments about their eagerness to participate and positively influence their algorithms.


The social media challenge invites users around the world to join influencers including Tina Choi, Victoria Browne, Josh Harmon, Team1llusion, Lenna Vivas and Samuel Weidenhofer in spreading optimism across social media feeds. In just four days, around 21,000 users have already joined the movement to share their optimistic moments.

Meanwhile, LG has also launched an offline campaign event called ‘Optimism your day,’ which will run till early July. Continuing from last year, a truck adorned with the company’s ‘Life’s Good’ brand slogan is scheduled to tour the 11 business sites in Korea. The truck features a large LED display that plays ‘Life’s Good’ campaign videos and showcases positivity slogans shared by LG employees worldwide. LG believes in spreading the campaign’s message of optimism to employees as well as the outside world.

“We are all brand ambassadors of LG,” said CEO William Cho. “If each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world.”

More details about Life’s Good campaign can be found on the campaign page at www.lg.com/lifesgood.

LG Electronics Philippines (LGEPH) commemorated World Environment Day 2024 by launching its impactful 'Life's Good with Recycling' campaign. The event, held at the LG Electronics Philippines office in collaboration with the Pasig City CENRO (Community, Environment and National Resources Office), saw a significant turnout of enthusiastic participants dedicated to promoting sustainability and environmental stewardship.

LG Philippines Managing Director, Nakhyun Seong with Pasig CENRO Representative

LGEPH Managing Director Mr. Nakhyun Seong emphasized the importance of World Environment Day as a global platform for raising awareness and driving action towards environmental conservation. He expressed gratitude to all attendees for their commitment to making a positive difference in the world, stating, "On this World Environment Day, I want to express my heartfelt gratitude to each of you. Your active participation in our 'Life's Good with Recycling' campaign has been instrumental in making a real difference in our environment. Your efforts are commendable and inspire us to continue our journey towards a greener future. Remember, it is your actions that are shaping this future."

As part of the 'Life's Good with Recycling' campaign, which began on Earth Day, April 22, and concluded on June 5, individuals were encouraged to collect plastic waste. The waste collected was then processed and recycled through the Mobile Recovery Facility of Pasig CENRO.

LG Philippines Managing Director, Mr. Nakhyun Seong with the Pasig CENRO Representatives

The campaign's main objectives encompass Corporate Social Responsibility (CSR) initiatives. Notably, the 1,622.55 kg of collected plastics will be utilized to redeem grocery items for LG's maintenance and support staff. Moreover, the campaign aims to strengthen both LG and local government's commitment to sustainability and responsible business practices within the Pasig community, all while enhancing awareness and implementing concrete actions. As a crucial aspect of this collaborative effort, LG has pledged to donate plastic waste to CENRO every quarter, fortifying its backing for local environmental endeavors.

LG Philippines Managing Director, Nakhyun Seong leading the initiative of recycling the collected plastic wastes

LG Philippines remains resolute in its commitment to sustainability and environmental causes, ensuring minimal environmental impact while staying true to the values of our customers, business partners, employees, and communities. By leading by example, inspiring positive change, and contributing to a greener, more sustainable future for all, LG continues to uphold its dedication to responsible business practices and environmental stewardship, a commitment you can trust.

For more information about LG Electronics Philippines and its environmental initiatives, follow LG Philippines on Facebook, Instagram, YouTube, and TikTok. LG products are available in all authorized dealers nationwide, both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

LG Electronics, a global leader in technology and innovation, proudly announces its partnership with the National Museum of the Philippines, furthering its commitment to supporting cultural heritage and promoting the arts. The announcement was made during a special event held at the National Museum of Fine Arts, where Mr. Nakhyun Seong, Managing Director of LG Philippines, expressed LG's pride in being part of significant celebrations aligned with the Philippines' rich cultural heritage.

"At LG, supporting the arts and culture is an integral part of what we do," said Mr. Seong. "We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece 'Spoliarium' by Juan Luna. Through our donation this National Heritage Month, we hope that more people will be able to enjoy the enhanced interactive experience and offer visitors a deeper understanding and appreciation of Luna’s significant work and its historical context."

 

LG's commitment to the National Museum extends beyond this donation, as highlighted by Mr. Seong: "The installation of LG OLED AI TVs illuminates the artistic legacy of the National Museum of Fine Arts. The partnership between LG and the museum signifies a synergy between cutting-edge technology and timeless artistry. LG is committed to the National Museum of the Philippines and its causes in the arts, aiming to foster greater appreciation and accessibility to cultural heritage."


 

During the event, Director-General Jeremy Barns of the National Museum also addressed the audience, acknowledging the importance of modernizing cultural institutions for today's generation: "It's a challenge for the National Museum today to make museums accessible to the modern generation. The addition of LG OLED AI TVs will greatly enhance our ability to engage visitors and provide them with enriching experiences."

(From L-R) LG Philippines Product Director for Home Entertainment, Mr. Yongwoo Park; LG Philippines Managing Director Mr. Nakhyun Seong; National Museum of the Philippines Director-General Jeremy Barns, CESO III; Deputy Director-General for Administration Atty. Ma. Rosenne Flores-Avila and National Museum Deputy Director-General for Museums; Jorell M. Legaspi at the official turnover of the World’s Best LG OLED TVs at the Old Senate Session Hall of the National Museum of Fine Arts.

Mr. Yongwoo Park, LG Product Director for Home Entertainment, provided insights into LG's latest advancements in home entertainment during the event. "It’s a privilege for our TVs to be an integral part of your lives," said Mr. Park. "Our Home Entertainment vision - 'Sync to You, Open to All' - is guiding how our TVs are becoming windows onto different experiences. With your partnership, we’re continuing our OLED leadership, now in our 11th year. It is our commitment to continue to break new grounds, to push the boundaries of entertainment."

(From L-R) Drew Arellano, Bianca Yao, LG Philippines Product Director for Home Entertainment, Mr. Yongwoo Park, Gretchen Ho, and Mikee Reyes

Angelica Dumlao, Product Manager for TV, detailed the features of the LG OLED AI TV 2024 lineup, emphasizing the role of AI technology in enhancing the viewing experience. "The Alpha11 AI Processor offers four times the performance of its predecessor, allowing LG OLED AI TVs to recognize users and personalize experiences according to their preferences. The event also showcased LG's QNED TVs, known for their vibrant colors and exceptional brightness, as well as LG Soundbars essential for elevating the surround sound experience.”

(From L-R) National Museum Deputy Director-General for Museums; Jorell M. Legaspi; Deputy Director-General for Administration Atty. Ma. Rosenne Flores-Avila; National Museum of the Philippines Director-General Jeremy Barns, CESO III; Sportscaster Mikee Reyes; Gamer Bianca Yao; Host Gretchen Ho; LG Philippines Managing Director Mr. Nakhyun Seong; LG Philippines Product Director for Home Entertainment, Mr. Yongwoo Park; LG Philippines Product Manager for TV Angelica Dumlao; TV Personality Drew Arellano

LG enthusiasts and avid users also shared their experiences with LG OLED AI TVs. TV host and cinephile Gretchen Ho expressed her admiration for the LG OLED AI B4: "As a cinephile, having LG OLED AI B4 is like having a cinema experience right in your home. Whenever I see my documentaries and movies on the screen, the colors are so vibrant and the details are so clear, it feels like I’m still immersed in my travels. And it’s not just about the movies – even regular TV shows and streaming content look amazing. The deep blacks and vibrant colors really make everything pop. LG OLED AI B4 truly brings out the best in every film and video, making it perfect for both movie nights and everyday viewing.”

Ms. Gretchen Ho with the LG OLED AI B4

Drew Arellano, a devoted family man and renowned TV personality, offered heartfelt insights into LG OLED AI TVs, reflecting on their transformative impact on his family's entertainment. "For me, as a family man, LG OLED AI TVs are more than just cutting-edge technology; they're a gateway to unforgettable moments shared with loved ones.” Drew marveled at LG's technology, expressing admiration for features like Al Picture Pro, which imbues every frame with authentic realism. With Al Sound Pro, every detail of the soundscape resonates with lifelike clarity, creating an immersive audio experience. The LG OLED evo G4, powered by the new Alpha11 AI Processor, provides you with the ultimate home theater viewing experience. Combined with Brightness Booster Max, peak highlights reach a new high, which is 150% brighter than conventional OLEDs.

Mr. Drew Arellano with the LG OLED AI G4

Bianca Yao, aka Biancake, an avid gamer, shared her enthusiasm for LG OLED AI TVs, particularly the LG OLED AI C4, which she described as a game-changer for gaming enthusiasts. "For us gamers, OLED is the number one TV in gaming. The LG OLED AI C4’s gaming capabilities really set it apart. The low input lag and fast response time ensure a seamless gaming experience, making it a favorite among gamers like myself. It gives me next-level gaming experience with ultimate speed, and real-time response for an easy way to win”. Bianca underscored the advanced features of LG OLED evo AI G4 and C4, noting their support for 4K 144Hz and NVIDIA G-SYNC, which elevate the gaming experience to new heights.

Ms. Bianca Yao, aka Biancake, with the LG OLED AI C4

Sportscaster Mikee Reyes highlighted the LG QNED AI TV's exceptional features, stating, "My next-level screen delivers vibrant colors and detailed picture quality from any angle." He mentioned how the TV's vibrant colors and detailed picture quality enhance the viewing experience, especially for sports enthusiasts like himself. With its enhanced contrast and brightness, comparing it to a thrilling game day experience at home. He also appreciated the convenience of the Sports Alert feature and its Quantum Dot and NanoCell technologies for delivering rich colors and advanced motion handling, ensuring clearer and smoother viewing of fast-paced sports. Lastly, he lauded the TV's sleek design, noting its slim profile and compatibility with ultra-big screens, such as the new 98” QNED, which offers an expansive viewing experience ideal for a home theater setup.

Mr. Mikee Reyes with the LG QNED AI

In closing, Ms. Mayan Salapantan, LG Philippines Head of Corporate Marketing, emphasized LG's commitment to integrating advanced technology with timeless art to enhance cultural experiences. She expressed pride in supporting initiatives that bring people together, spark creativity, and promote education, aligning with LG's brand promise of “Life’s Good” and brand mission of creating a better life for all through smart life solutions.

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG OLED AI products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

Kids these days are so clever. Whatever prank you play on them, they’re always two steps ahead of you.

Social media royalties Cheska and Doug of Team Kramer decided to pull a big one on their three adorable kids in their latest video.

In the prank video (http://bit.ly/kramerTVprank), Cheska and Doug pretended to be trapped inside their television set. Kendra, Scarlett, and Gavin rush to the living room to help mommy and daddy out.

The trick was made more realistic and convincing by the vivid and crystal clear picture of their LG Ultra High Definition (UHD) TV.

Home entertainment trailblazer LG Electronics ups the playing field with their newest UHD TV lineup. The ultramodern television sets boast real 4k resolution which is four times clearer than a full HD TV. Its stunning 8.3 million pixels provide the most stunning picture quality.

The UHD TV also takes 3D to a whole new level. With its immersive and virtually flicker-free resolution, viewers can enjoy movies and shows in brilliant true 3D form.

Its smooth webOS platform enables consumers to enjoy their TVs with ease and convenience. The easy-to-navigate menu takes away the cluttered and confusing controls of a Smart TV for the ultimate entertainment experience.

Using the webOS is so easy that the Kramer kids were able to set their parents “free!”

To learn more about the LG’s Ultra HD TV lineup, visit www.lg.com/ph, subscribe to LG’s official YouTube channel www.youtube.com/myLifesGoodPH; like LG’s official Facebook page “LG Philippines”; or follow @LGPhilippines on Twitter and Instagram.