Myx TV, the fastest growing English-language, multicultural Asian-American entertainment network in the United States, will produce and promote a two-hour long television special based on “McDonald’s B-Boy Royale 2”, the largest annual breakdance competition in New York City. The special will feature behind-the-scenes drama and groundbreaking dance styles of some of the most talented dance crews from the East Coast who battled for the grand prize of $5,000 and the coveted McDonald’s B-Boy Royale championship title this past August.
“McDonald’s B-Boy Royale is a spectacular event that we know will entertain the Myx TV audience of diverse and energetic millennials,” said Miguel Santos, GM of Myx TV. “We’re eager to produce a special that shows the active lifestyles of these athletes and that illustrates the artistry that was on full display at McDonald’s signature program.“
Myx TV will also contribute a variety of marketing and social media support to promote the special, which will air exclusively on Myx TV on January 17, 2016 at 8/7c. Viewers will be able to join the conversation by tweeting with the official hashtag #BBoyRoyale2.
McDonald's B-Boy Royale 2 was hosted by critically acclaimed rapper MC Jin, the first solo rapper of Asian descent to be signed to a major record label. The event took place at the NYU Skirball Center and featured eight leading dance crews from the East Coast as well as special performances and the presentation of the first-ever Ronald McDonald House Charities / McDonald’s B-Boy Royale Lifetime Achievement Award to legendary b-boy Richard “Crazy Legs” Colón, an original member of the historic Rock Steady Crew and its current president.
The competition also served as a charity fund raiser. All ticket proceeds benefited the Ronald McDonald House Charities of the New York Tri-State Area, which helps children achieve their fullest potential by supporting programs that improve their wellbeing.
For the latest McDonald’s B-Boy Royale 2 news, be sure to follow @MyxTV on social media and tweet using the official hashtag, #BBoyRoyale2.
Facebook: Facebook.com/MyxTV Twitter: @MyxTV Instagram: @MyxTV
