A mother’s nurturing love indeed leaves a lasting impact on her children’s lives. From teaching them their first lessons at home, instilling values that help shape their attitude and personality, to providing unending support and encouragement, the heroes of today have learned how to draw their character from the example of their mothers.

This May, Jollibee and creative agency, McCann World Group Philippines, pay tribute to strong and brave mothers as they release a touching Kwentong Jollibee Mother’s Day special that shows how a mother’s earnest parenting can determine how far a child can go in life.

Inspired by true stories, the special Mother’s Day tribute presents the realities in the lives of front-liners who are helping fight the COVID-19 pandemic. It follows the stories of front-liners and volunteers who, even in these trying times, continue to fulfill a higher purpose by carrying out their duties to those they serve. Despite their own circumstances, they set their heart on bringing joy to people, with a love that’s deeply anchored on the nurturing care they received from their moms.

“Our front-liners go out every day, braving different challenges that help flatten the curve and provide aid to those in need. As a brand that is one with the nation in recognizing our front-liners, our Mother’s Day tribute pays homage to their dear mothers — the first person who molded them to be the kind-hearted and noble people they are today, said Francis Flores, Jollibee Global Brand CMO, JFC Philippines Country Business Group and concurrent PH Marketing Head.

Through the guidance and example that mothers have set, many COVID-19 front-liners are able to fulfill their duties not only in their respective families, but also in the communities they lend a hand to. The material brings to light a powerful truth about how a mother’s love can enkindle a hero out in all of us.

Watch the special Mother’s Day tribute on Jollibee’s official Facebook page at www.facebook.com/JollibeePhilippines, and on Jollibee Studios’ YouTube channel at www.youtube.com/user/jollibeedigital1.