Due to insistent public demand, MICHELIN’s tire purchase promo that awards free shopping coupons for purchases of MICHELIN tires, has been extended until December 15, 2012. The Holiday deal makes ownership of Michelin tires so much more rewarding.

Motorists get free cash vouchers that they can shop with at major stores nationwide when they purchasetwo (2) MICHELIN tires from MICHELIN dealers in Luzon, Visayas and Mindanao.

Any single-receipt purchase of two (2) MICHELIN passenger car or light truck tires, of the same pattern and tire size within the promo period entitles the consumer to receive a Sodexo cash voucher worth Php 1,000.

In Luzon consumers may contact TIARA Commercial and Industrial Corporation at 813-2548, 813-2786 and (0918 842-7201for inquiries or more details. In the Visayas, consumers may contact Primex Trade Sales, Inc. in Cebu at (032) 254-8490, Iloilo at (033) 320-9344 and Bacolod at (034) 434-5408. Mindanao customers may inquire from Transway Sales Corp in Davao at (082) 227-4355 and in Cagayan de Oro at (08822) 735565.

This promotion is covered by DTI-NCR Permit No. 9738, Series of 2012. For more details about the promo, customers may consult the promo posters, visit any of the participating dealers or log on to www.michelin.com.ph.

Michelin, the pioneering brand in electronic tire development, made London’s public bus transits safe and ready for the summer Olympics crowd, with tires equipped with Michelin’s latest innovation in tire technology. Called Radio Frequency Identification (RFID) Chips, the new technology allows for quick, safe and efficient evaluation of tire conditions.

The new “communicating” tires provide a breakthrough solution to improving road safety. Combining the Tire Pressure Monitoring System (TPMS) and RFID chips installed in the tire, the device helps check the tire pressure and conditions and link to a data processing system. After seven years of thorough testing and research plus thousands of manufactured chips that validate test phases, the technology was introduced to 85% of London’s city buses in time for the 30th Olympic Games.

The small RFID chips require no batteries and instead are activated by the radio waves it receives during scanning. The users may input their own data and update them as well. It can last longer than the tire itself, shave time in vehicle maintenance and provide cost-efficient vehicle operations.


With Michelin’s “communicating” tires, the transit operators only need to use an electronic reader that automatically gathers information about the tire’s condition and history. Now, instead of physical check-ups that may be dangerous to the operators, a more reliable system of monitoring tire conditions guarantee that the passenger vehicle tires will last longer, be more accurately traceable, reduce fuel consumption and avoid the need for frequent and costly replacements.

The Michelin Group: A major player in the British urban transport system The figures speak for themselves. With 33,000 buses covered by service contracts (representing 80% of the country’s bus market) and a 100% market share for four of the five largest British bus transport companies and a 50% share for the fifth, Michelin is eminently qualified to provide bus fleets with end-to-end tire management solutions.

What’s more, 85% of all London buses are fitted with MICHELIN tires. More than just buses, these highly original vehicles – with their bright red color so well-liked by tourists – play both a symbolic and an indispensable role in urban mobility and at the same time are rightly considered to be one of the city’s cultural assets

About Michelin
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. Michelin employs 115,000 people, has sales organizations in more than 170 countries and operates 69 production sites in 18 countries throughout five continents. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases and offers electronic mobility support services, on ViaMichelin.com. Research and innovation development is being taken care of in technology centres in Asia, Europe and North America.