The current rate at which individuals observe sustainability practices is far from halting climate change. Whether it is reducing the use of disposable items or saving more energy, environmentally conscious activities will only yield significant results if everyone is “cast in the same mold,” so to speak. That said, high-impact global sustainable development lies within the responsibility of the government and large organizations—conglomerates among them.

Understanding such a role, SM Prime Holdings, Inc., one of the largest integrated property developers in Southeast Asia, has incorporated its sustainable practices in its developments early on. Through SM Prime’s Costa Del Hamilo Inc., a leader in the leisure resort industry and the movers behind Hamilo Coast – this premium seaside complex in Nasugbu, Batangas, fosters a tangible connection with nature. Marking its quindecennial year, Hamilo Coast looks back at its milestones and achievements with its core emphasis on sustainable development.

“Sustainability has been at the forefront of our vision in providing a resort lifestyle. We strive to practice both environmental and social sustainability in our operations through our partners and commnunities,” Franklin M. Bolalin, Assistant Vice President for Hamilo Estate Management, said.

Disaster risk reduction

Every year, the country deals with an average of 19 typhoons, with some often resulting in damages to properties and loss of life. Coastal defenses such as seawalls and breakwater structures are often implemented to resist storm surges. In the case of Hamilo Coast, mangrove trees are the key.

Hamilo Coast’s 100,000 square-meter or equivalent to 10 hectares mangrove belt is one of the largest mangrove areas in the municipality. The sustainable beach resort town has since planted 50,000 mangrove propagules, protected hand-in-hand with the conservation organization World Wide Fund for Nature (WWF) Philippines.

Biodiversity conservation

Apart from disaster mitigation, mangrove trees also benefit the climate by absorbing greenhouse gases (GHGs) and carbon dioxide. This capacity nurtures the ecosystem and biodiversity in the area, providing habitat for a wide array of species.

We have known Fanny Serrano as an icon in beauty industry and he has truly made a name out of it.  Also and though I'm not sure but pretty well aware that there are beauty stylist nowadays have undergone training through him.  Most of all, there are different personality and celebrity have been through his wonder hands.  With that we can truly say that beauty and hair topic is Fanny Serranos expertise.

Last Wednesday, our correspondent Jefferson was able to attend this hair realizing event which was held at the Cocoon Hotel.  It's the introduction of a new product which can make a good answer to most hair problem.  The revelation of nature's way of addressing hair loss problem, the Novuhair.


Though there are myths about hair loss, it is are very much associated and caused by ageing.  Here are some myths, truth and facts about hair loss and a good answer about it.

Myth No. 1: Wearing hats can cause hair loss
This is untrue, unless the hats you wear – ever so often, and every day – are so tight, they cut off blood circulation to your scalp.

Myth No. 2: I suffer from hair loss – my hair falls out every day!
It’s natural to have your hair fall out every day. While it differs for everyone, a person loses an average of 50-100 hairs a day. Such only becomes a problem when the hair loss is frequent and in great volumes: upon waking from bed and noticing a handful of hair on your pillow, and during baths and showers when your tub gets clogged, for instance.

Myth No. 3: Shampooing every day causes hair loss
Again, each person differs when it comes to hair care and maintenance, so some may require everyday washing, while for others, once every two days is enough. Generally however, there is nothing about shampoos that may make it a cause for going bald.

Myth No. 4: Balding genes primarily come from the mother’s side of the family
Hair loss is genetic. Theoretically, you have an equal chance of getting it from your father’s side just as much as your mother’s side, even if science suggests a generally stronger inheritance of traits from the mother’s side.

Myth No. 5: There is no solution to hair loss
This may have been true in the past, but such is no longer the case today. Take it from beauty icon and hair care expert Fanny Serrano, who’s had the privilege not of suffering the problem himself, but of discovering the solution during a time when nothing seemed to be working.

Though Fanny Serrano was an icon in the beauty industry, hair loss does not exclude him.  He has tried almost every treatment that is available but according to him it seems none would suffice and the only solution for this is to commission a wig to cover not only his hair problem but also his reputation as a beauty guru.


Until one day, he was able to know this product, the Novuhair Topical Scalp Lotion.  He did try it with a thought of nothing to loose since he has tried almost everything.  Fortunately what he did loss was his wig and he's now endorsing the brand so that others with the same problem would not worry anymore.

It is made with natural, herbal ingredients including biotin, panax ginseng, moringa oleifera, and lavender, rosemary, peppermint, lemon grass, and virgin coconut oils, Novuhair contains chemically compatible properties that detoxify the scalp, limit hair fall, and stimulate hair growth by improving blood circulation to the scalp and increasing nutrition to hair follicles. All these ingredients are the real thing, effectively combined to remedy the true causes of hair fall. Studies have shown 100% of the respondents revealed no adverse side effects with continuous use. The lotion is clinically safe to use for 12-year-olds up.


Novuhair is available at all Mercury Drug, Watsons, Rose Pharmacy, South Star, Manson and Cory Quirino World of Wellness stores, and online on www.regaloservice.com. Visit www.novuhair.com or call 413-6570 or 0922-883-0575 for more details.